I’ve been working on PPC campaigns since 2007, in that time I’ve managed huge campaigns with tens of thousands of keywords spending £80,000+ a month down to small campaigns spending a few hundred pounds a month with only a select group of keywords and one of the key things that makes a successful campaign is the message and the landing page it’s on. Read More
On Grow Traffic I very often write about what it’s like being a freelance seo consultant but as a search marketer (as well as an online marketer) I have a much broader understanding of the scope of internet marketing as a whole and I sometimes don’t shout enough about the amount of PPC management I’ve done in my time, including managing several campaigns with budgets in excess of £80k a month. Read More
Definitions and interpretations
Agreement-The document which outlines the terms and conditions-this document
Client-The company, person or organisation engaging the services of the Company
Company-GrowTraffic Ltd, its employees, owners and subcontractors.
Business Hours-Monday to Friday, 9am-5pm.
Charges-Any costs which occur by the Company providing the service or the services of third parties.
Third Party-any party, person, or organisation which provides a service on behalf of the Client or the Company, including (but not exclusively) web hosting, email, social media, copywriting, search services.
“Minimum Term” means the minimum length of the contract and this agreement.
Services-the digital work provided by the Company or a third party.
Quote-the document outlining the costs and activity of the Company
Expenses-any secondary costs incurred by the Company when executing the services quoted.
1. Contract terms
1.1 This agreement shall be in effect from the date specified on the quote and has a minimum term of 3 months, unless otherwise indicated in writing.
1.2 It shall continue for the Minimum Term and thereafter shall automatically renew for further 3 month terms (the “Renewal Term”) at the end of the minimum term until one party gives the other party written notice to terminate in accordance with clause .
2. Payment terms
2.1 The Client will pay to the Company the charges specified in the quote, plus any expenses incurred by the Company whilst carrying out the service on the client’s behalf.
2.2 In relation to expenses, the Company shall:
a) invoice the client for the expenses monthly, at cost
b) retain and supply evidence of expense for 3 months after contract end date
2.3 All Charges are exclusive of VAT, unless specified.
2.5 Charges must be paid by direct debit or bank transfer
2.6 If the Client does not pay any amount in full or on time, the Company reserves the right to:
a) Charge daily statutory interest
b) Seek legal compensation and/or
c) refer the debt to a debt collecting agency
3. Our responsibilities and services
3.1 The company shall advise the client to the best of their abilities and using information available to them.
3.2 The Company shall provide the Services specified in the quote in accordance with these terms and conditions.
3.3 The website SEO will be performed by the company directly and will be uploaded by the Company, unless otherwise agreed with the client.
3.4 Any social media activity undertaken shall be in line with the content plan and tailored to the client’s wishes.
3.5 The Company shall not post or write anything on the client’s behalf which is political, religious (unless specifically requested or entirely appropriate), or controversial, inflammatory, illegal, fraudulent, or anything which may harm the reputation of the client.
3.6 The company shall provide reports and access to reports on the impact of any work undertaken no more frequently than every one month and no less frequently than every three months, unless otherwise agreed by both parties and indicated in writing.
3.7 The Company will endeavour not to breach any copyright laws when providing work to the client.
4. Client responsibilities and services
4.1 The Client will provide to the Company:
a) the ability to access and make changes to the Website;
b) assistance in identifying phrases and keywords
c) access to any and all analytical date available relating to the website and social media activity
d) any and all information and documentation reasonably requested by the Company to enable us to carry out the service
4.2 The Client will be responsible for getting cooperation from any third party required to enable the Company to carry out the service.
4.3 The Client will be responsible for obtaining suitable licences of third party which are required for the full use of the Services
4.4 The Client must not use the Website or social media platforms to host, store, transfer or transmit any material which is fraudulent, unlawful, inflammatory, illegal, or that which breaks any applicable regulations or guidelines, or infringes any third-party terms and conditions or rights, or may give rise to any form of legal action against the Company, or the Client, or any third party.
4.5 The Client will guarantee that any marketing information used by the Company on behalf of the client and/or information held on individuals was obtained and is stored legally and does not breach any applicable laws (such as Data Protection) or infringe the rights of the individuals.
4.6 If the Company reasonably suspects a breach of these clauses  the Company reserves the right to immediately terminate the contract.
4.7 The Client hereby indemnifies and undertakes to keep indemnified the Company against any and all liabilities, damages, losses, expenses and costs (including legal expenses and amounts paid in settlement of any claim or legal action) arising, directly or indirectly, out of any breach [or alleged breach] by the Client of this Clause .
4.8 The Client will guarantee that any and all information passed to the Company for use on websites or social media is free from copyright restrictions, not plagiarised and/or is licensed for reuse.
4.9 If a website has been developed by the Company it is the Client’s responsibility to check every element of the website prior to the website being made available to search engines.
5. Additional charges
5.1 The Company reserves the right to invoice additional charges to the client if:
a) the client requests amendments to work which has been previously agreed as acceptable
b) the client requests amendments to pieces which adhere to the agreed content plan and Tone of Voice
c) the client incurs charges from a third party which are passed on to the Company
d) the client requests ad-hoc, additional work to be done
5.2 Payment of additional charges shall be made in accordance with clause .
6. Intellectual property rights
6.1 The Customer grants the Company the right to use their website and information on there for the purposes of fulfilling the contract, as agreed in the proposal.
6.2 All Intellectual Property generated by The Company shall remain the sole and exclusive property of the Company. Where the Company modifies the Website in order to provide the service, the company grants the Client a ‘non-exclusive’ license to use the new IP.
7.1 The Company warrants to the customer that;
7.1.1 The company shall perform all activities with reasonable care and skill
7.1.2 The company has the legal authority to enter into this agreement
7.2 The Client acknowledges that:
7.2 1 SEO is not an exact science and results cannot be guaranteed. Failure to reach any targets specified are not a breach of agreement as SEO results cannot be guaranteed.
7.2 2 Search engines change their algorithms, which can have adverse effects on the website ranking. The Company has no control over this.
7.2.3 A high ranking in search engines does not, in itself, increase turnover. The Company shall not be liable for any decrease in turnover.
7.2.4 It can take many months for any SEO changes to take effect
7.2.5 The company will not be responsible for any activity on the website, third party websites or social media platforms which has not been advised by the Company, or has been advised against, including link building or Pay Per Click.
7.2.6 SEO activity may lead to a need for higher bandwidth levels or enhanced IT provisions, for which the Company shall not be liable.
8. Limitations and exclusions of Liability
8.1 The Company has no control over search engines and cannot guarantee or predict the time it takes for rankings to improve or change.
8.2 The Company cannot be responsible for search engines changing their functionality due to algorithm updates or any other updates which may have a detrimental effect on a website’s ranking either during or after client/company contract term. If a search engines algorithm devalues, filters or penalises a client’s website in any way, the client agrees to indemnify and hold blameless the Company.
8.3 The company accepts no responsibility for the any changes made to the client’s website or social media by the client themselves or a third party.
8.4 The company shall accept no responsibilities for delays in delivery of key milestones or agreed timescales if the delay is due to the client not providing relevant or necessary information when requested.
8.5 The company accepts no responsibility for the terms and conditions of any third-party provision, service or goods which they recommend or use and shall not be held liable for any breech which may be perpetrated by the client. It is the client’s responsibility to check the terms and conditions of third party provision, services, or goods.
8.6 The company shall accept no responsibility for low rankings or any negative impact their advice has resulted in if that advice was provided in good faith and based on reasoned arguments. SEO is not an exact science and the results cannot be accurately predicted.
8.7 The company assumes no responsibility for protection of personal or sensitive data stored on a client’s website to which we have access.
8.8 The Company shall accept not liability for any loss of revenue, profit, productivity, contracts, data, commercial opportunities, software, goodwill, or reputation.
8.9 The company is not responsible for any spend or over spend incurred through PPC campaigns or social media advertising.
9. Data protection and privacy
9.1 The Company shall uphold the Data Protection act and shall:
a) not hold client data for longer than is necessary to carry out the SEO services contracted for.
b) not sell or pass any sensitive or personal client information on to a third party without the express permission of the client, providing in doing so the company is not breaking any data protection laws.
c) store any personal data in a secure environment.
d) not access or use any personal data which is stored on the client’s website or social media platforms which is not absolutely necessary in order to carry out the services for which we have been contracted.
e) keep confidential any and all information about the client, it’s customers, working practices, commercial opportunities and any other information which may be considered commercially sensitive unless express permission is given in writing.
9.2 The Customer shall:
a) not pass any personal information to the company which has not been approved by the data subject.
b) not hold the company responsible for any personal data stored on the client website to which the Company may have access to.
c) keep confidential any and all information about the Company, it’s customers, working practices, commercial opportunities and any other information which may be considered commercially sensitive unless express permission is given in writing.
d) recognise that the company may, from time to time, wish to use the client’s name and details in marketing materials. In this instance, the Company will request permission in writing from the client.
10.1 Either party may terminate the contract once the minimum term has expired by giving 30 days’ notice in writing.
10.2 Termination notice may be served during the minimum term but the contract will not terminate until the end of the minimum term.
10.3 At the end of the minimum term, the contract Renewal Term will be three months rolling.
10.4 Either party may terminate the contract with immediate effect if:
a) a breach of this contract occurs and the breach is not remediable
b) the breach is remediable but one party has not acted in 30 days
c) either party becomes insolvent, ceases to trade, or is dissolved
d) is unable to pay its debts or charges
10.5 Termination absolves both parties of the terms of this agreement, except clauses , ,  and 
11. Links to third parties
11.1 The Company my subcontract any of its services to a third party
11.2 Any terms and conditions of third party applications, including emails, website hosting, and social media platforms, are the responsibility of the client and the company will not be held responsible should a breach of these terms and conditions occur.
12. Force majeure
12.1 The company accept no responsibility for any losses which occur due to circumstances beyond our control, such as fire, flood, loss of power or acts of god.
The Company will make every effort to mitigate such circumstances and continue service.
13. Governing law
13.1 The Company is governed by English and Welsh law.
14. Acceptance of terms
14.1 Acceptance of the quote indicates the client’s acceptance of these Terms and Conditions in full.
Google Adwords Expert Pay Per Click (PPC) marketing is one of the most effective methods of generating traffic to your website. What’s more, it provides you with instant feedback, so you always know when and where to focus your money; specifically, on the keywords that convert.
As search marketers, GrowTraffic have managed the PPC campaigns for a wide range of clients over the years. Not only have we worked with a wide range of businesses but we’ve also worked with a wide range of budgets, from campaigns that spend a few pounds a day to campaigns that spend tens of thousands of pounds a week.
With over 10 years of experience under his belt, both for GrowTraffic and external companies, Simon Dalley is GrowTraffic’s PPC expert. As he states himself, his role as a PPC Consultant largely crosses over into the sphere of search marketing so, if you speak to him about PPC, then you’ll also be speaking to a Freelance SEO Consultant who can give you a holistic appraisal of your needs.
Moreover, Simon loves talking to people about this sphere of his work so, if you’re looking for someone to carry out your PPC on a freelance basis or just wants some thought on your current PPC activities simply give him a shout on 07411 420 740.
Digital Marketing Guru!
Here, to prove how much he loves talking about PPC, Simon discusses Pay Per Click as part of a Finding Strategy;
“It’s been important for a while now to think about how PPC and SEO play together, it’s not just a case of doing one without the other. Even if you are just protecting your brand with your pay-per-click budget, it’s still important.
What’s more, as the role of a Search Marketer moves further and further towards a Finding Strategist role, it’s important to consider how PPC can be implemented on other finding engines, such as social media websites, and also how social media influences the way people interact with search engines.
Remember, if you just want a bit of advice about PPC, or even if you just need someone to cast their eye over the set up of a new PPC campaign then let me know – this is what I do, what I love to do and I’ll be more than happy to help you out.
You can call me directly on 07411 420 740 or, as I appreciate that not everyone likes to pick up the phone in the first instance (and I like getting emails!), you can simply email me or fill out the contact form on the website and I’ll get back to your query as soon as I can.”
Pay per click (PPC) advertising, is probably the best form of marketing currently available to businesses with a website.
Pay per click advertising is an innovative marketing method that only displays your advertisement when people search for your products or service. Meaning that your user is prequalified before they arrive on your website
What’s more, the results are almost immediate, unlike SEO strategies that can take months and sometimes even years to pay off.
Better still, you only pay for the clicks that deliver traffic to your site – so unlike historical marketing methods (such as display advertising), you don’t get charged for the number of times your ad will potentially be seen.
Years of PPC Management experience
Pay per click management is one of GrowTraffic specialities, in which we have years of experience, understanding just about every aspect of the pay per click management process. Simon has been managing Google Adwords accounts since 2007. He’s managed pay per click campaigns for some of the countries leading brands, handling millions of pounds of marketing spend per year, to deliver significant growth through this targeted customer acquisition activity.
Whether you are new to the whole PPC game or have an inhouse team working on your PPC activity we are here to help. We can work in a consultative capacity or carry out pay per click management on your behalf.
Whatever you do when you’re working with PPC you’ve got to make sure your pay per click marketing campaigns are a success from the start and continue to maximise ROI by incremental improvements and growth. That’s where we come in.
As an integrated search marketing operation, we know how important it is for your PPC activities to feedback to your SEO campaign and whether you want us to engage in SEO on your behalf or not, we’ll work with you to demonstrate how the insights we garner from PPC can be best applied to your ongoing organic search activities.
Real PPC Management. Not just set and forget.
If you’ve previously outsourced your PPC campaign activity you might have already experienced the ‘set and forget’ mentality. These are the companies that win your business then set your campaign and then leave it running whilst they chase the next PPC client. Rest assured our team will be in and out of your account on a regular basis, optimising, tweaking and being ruthless when we need to be. We’re not the cheapest pay per click managers on the net but you know we’ll be on it for you.
Additionally, whilst we have a number of pieces of software that help us to manage PPC campaigns we don’t rely on the automatrons to tell us what to do, we’ll be there in the account and on the end of the phone to make sure your campaign is performing as it should do for you.
Book a FREE PPC Management Consultation
Get in touch today to discuss your PPC management requirements. There’s nothing scary about this, just let us know what you’re looking to achieve and we’ll get back to you with some ideas. We’ll probably have to have access to your account at some point but to begin with we’ll be happy just to talk through your business’ requirements. Contact us today to get started.