Happy New Year! As we venture into 2023, GrowTraffic is staying vigilant of the emerging trends surrounding search and digital marketing. As with anything in the marketing world, PPC won’t
It’s not that surprising that there are many different reasons why the prices of your PPC ads might have changed.
Pay per click or (PPC) as it is known as is the most used way of advertising.
The goal is to know the competitor’s brand name, the type of ad networks they will be using, and the keywords they have chosen to target and recognise the budget
There’s no denying that PPC can be incredibly beneficial for your online business. It attracts leads to your websites, boosts conversions and increases revenue.
When you search for something on Google, hands up who clicks on the sponsored links at the top of the page? No, me neither, so why don’t people click on
SEO stands for Search Engine Optimisation. It is the practice of making your website search engine and user-friendly so that it is listed high up in a search engine when
I’ve headed up a number of marketing teams in my time. Recently I’ve been thinking about what it takes to be a CMO. The answer, I realise, is so much
This week has seen a really interesting change in the way Google’s SERPs are being laid out, seeing Google remove the PPC ads from the right hand sidebar with immediate
If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing
Monthly SEO news, tips, and general frivolity.
