When you search for something on Google, hands up who clicks on the sponsored links at the top of the page? No, me neither, so why don’t people click on sponsored ads in Google? Read more
What is SEO?
SEO stands for Search Engine Optimisation. It is the practice of making your website search engine and user-friendly so that it is listed high up in a search engine when a person searches for something.
Marketing Management: The evolving strategic role of the CMO
I’ve headed up a number of marketing teams in my time. Recently I’ve been thinking about what it takes to be a CMO. The answer, I realise, is so much more than Head of Marketing or even Marketing Director. Read more
Why is Google removing the sidebar ads?
This week has seen a really interesting change in the way Google’s SERPs are being laid out, seeing Google remove the PPC ads from the right hand sidebar with immediate effect. Read more
Be different: put brand & USPs at the centre of everything you do online
If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing is that if we try to copy what our competitors have already done, we risk failing to realize the potential of our ambitions. Read more
Google SERP Heat Map Demonstrates The Importance of Adwords for Marketers
Most business people will understand the difference between paid for listings and organic listings on Google and most of them will be determined to appear highly in the organic listings as they generally percieve this (often erroneously) to be the cheapest way to get online traffic. Read more
Three Tips for Getting The Kind of PPC Traffic You Want
On Grow Traffic I very often write about what it’s like being a freelance seo consultant but as a search marketer (as well as an online marketer) I have a much broader understanding of the scope of internet marketing as a whole and I sometimes don’t shout enough about the amount of PPC management I’ve done in my time, including managing several campaigns with budgets in excess of £80k a month. Read more
Why is Google hiding organic search data?
We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.
Does ROI focused internet marketing spoil creativity in marketing?
Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.
All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read more
How to set a PPC Budget
When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:
Me: What kind of budget do you have?
Clients: Well how much do you think we should spend?
Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?