Pay per click or (PPC) as it is known as is the most used way of advertising.
The goal is to know the competitor’s brand name, the type of ad networks they will be using, and the keywords they have chosen to target and recognise the budget
When you search for something on Google, hands up who clicks on the sponsored links at the top of the page? No, me neither, so why don’t people click on
I’ve headed up a number of marketing teams in my time. Recently I’ve been thinking about what it takes to be a CMO. The answer, I realise, is so much
If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing