The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
I spent around 12 months working on quite an intensive content marketing campaign for a company supplying products in the construction industry in the UK and I thought it would be valuable to discuss some of the things I learned during the process. Read more
I’ve been writing copy for years, all my working life in fact, I’ve written copy for ads, I’ve written brochure content, I’ve written articles for magazines and newsletters (at one point I was a part time journalist), press releases and I’ve written a lot of content for websites.
It’s only because the marketing work I did so early on in my career that I’m a search marketer, without that focus on content I may never have had the drive to work with copy.
For years now I’ve been working with people who tell me text is about to be dumped from the internet but at the end of the day it remains. Copy is still an essential element of any website, text and copy are actually becomming more important when you take into account social media marketing.
I hadn’t really mentioned copywriting services through this website however after looking at my skill set I think it’s an important part of what I do, my freelance seo copywriter page is now ranking on the second page of Google, let’s see what a bit of focus on perfecting this page will do. Fingers crossed.
Good content is always the foundation to what I do, it’s what I’ve done all my working life and as such I think it’s important I concentrate on being a marketing orientated copywriting search marketer.