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roi

Does ROI focused internet marketing spoil creativity in marketing?

By | Google, PPC, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read More

How to predict SEO ROI (return on investment)

By | Google, PPC, Search Engines, SEO, Thoughts | 9 Comments

Quite often I’m talking to people and they tell me they don’t want to do pay-per-click (PPC) as they don’t like paying for traffic, it’s at this point that I tell them that there is no such thing as free organic traffic.

Sometimes you are lucky and you write a blog post or a page and it ranks really highly and you get loads of traffic from it, this is the exception, normally you have to spend ages tweaking your onpage content and building links, it can take months to get onto the first page of Google and often about the same amount of time to get from the bottom of page 1 to the top 3 (which is where the money and traffic is).

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