Tag

search engine optimisation

Multilingual SEO

How Can I Use Multilingual SEO To Drive More Traffic To My Website?

By | Search Engines | No Comments

Ah, multilingual SEO.

SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.

The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!

Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.

And that means more customers.

Of course, there’s work to be done. In this article, we’re going to simplify things so that you harness multilingual SEO to your advantage. Let’s take a look at what you need to do.

Pick The Right Languages

No, you don’t need to translate your content into every single language on the planet. Instead, you need to decide which regions would be beneficial for your business to target.

Language dictionaries for GrowTraffic blog about Multilingual SEO

Take a look at your Google Analytics to find out where your visitors are coming from. For example, you might be a U.S.-based store that’s getting a lot of traffic from Spain.

Take a look at your social media profiles, too. Where are your followers coming from? Who’s messaging you directly on Messenger?

Pick The Content You Want to Translate

Once again, you don’t have to translate all your content.

Well, you might decide that you want to translate it all, but it’s not necessary.

How come? Because as you go through your content, you’ll find that some of it is redundant and out of date.

First of all, perform a content audit. This will show you which content should be kept and thus translated, and which can actually be cut altogether.

Then, prioritise your highest converting content (that which drives lots of traffic already and leads to conversions). In other words, you should translate this content first before working on the rest.

Consider Subdomains

This is an example of a subdomain:

mysite.com

Here’s one in another language (German):

de.mysite.com

Subdomains are easy enough to set up, but you only really need them if you’re creating separate sites for separate languages. If you go down this route, understand that search engines will then see them as separate sites. However, to make your life easier you might want to create subfolders instead.

A subfolder would look like this:

mysite.com/de

Subfolders are worth setting up if your technical skills are limited. They’ll also save you cash because you’ll only have the one web host and one web domain. However, you should only go with subfolders instead of subdomains if you’re not planning to change your web content or design dramatically.

If you’re already using WordPress, you can use a plugin such asWPMI to help you.

Add Hreflang Tags

Okay, this is where things get a bit complicated …

A hreflang tag uses X as the language, and it needs to be added to your homepage so that Google knows which parts of your site are for which regions.

A hreflang tag looks like this:

<link rel=“alternate” hreflang=“X” href=“http://X.mysite.com/” />

If you have a German version of your website on a subdomain, you’d replace the X with de.

If you need help with language codes, you canfind them here.

Never Translate Using Machines

You might be tempted to use machines (such as a plugin) to translate your website’s content automatically into a different language. However, it’s not recommended as they’re very rarely accurate. Worse still, the user experience is awful. Users will find it hard to understand what you’re saying, they’ll be appalled at the grammar – and they will bail out, which is really bad for SEO.

Google search image for GrowTraffic blog about Multilingual SEO

That said, it’s possible to drive more traffic to your website using automated translations if you then hire a native speaker to smooth things out or invest into adapting high-quality AI solutions. You could translate the text automatically using a machine first, before asking the native speaker to make the corrections.

Do Multilingual Keyword Research

Keyword research is at the heart of good SEO, which basically means that multilingual keyword research is at the heart of multilingual SEO.

If you don’t speak multiple languages, a good rule of thumb is to hire a translator to do the keyword research for you. You’ll have to train them to do keyword research, of course, but once they’re up and running they can optimise your website for international search for you.

They’ll also be able to translate your content on the go, too.

The good news is that multilingual keyword research follows the same process as keyword research in your native language.

Before you do anything, though, it’s well worth taking a look at yourcurrent keywords to make sure they’re even still relevant.

Build Links

Keyword research might be at the heart of SEO, but backlinks are the soul. The more quality backlinks you have, the higher you will rank.

Now that you’re expanding into international markets, the opportunity to grab even more backlinks is right there for you. You can reach out to International bloggers and webmasters, build more relationships, grab more links and rank higher in different languages.

If you’ve already launched link building campaigns before, you’ll know what you need to do. The difference now is that you’ll need to expand your search into international directories and find bloggers whose content is available in different languages.

To this end, you’ll need to work with a translator. Your translator can help you create the perfect pitch, and they can also help with the writing of the content.

Start with languages that are going to benefit you the most. For example, if a lot of your traffic is already coming from Spain, target Spanish bloggers in your niche first.

As a final tip, it’s a good idea to hire a translator and a marketer who is fluent in different languages. A skilled marketer can manage your outreach tasks to a high standard, and they might even bring new tactics to the tabbed you haven’t thought of before, and which work well in their language.

Conclusion

Essentially, multilingual SEO is a case of identifying the languages you need to target, before identifying the content you need to translate.

Then, you need to work alongside translators and marketers to create fresh, exciting content in different languages, while building links from other nations.

It’s going to be an exciting if – at times – complex and ongoing process. Once you’re up and running, you’ll soon start seeing the rewards.

Get In Touch

If you’d like to find out more, then you can contact Aljaz directly via his Twitter profile.

Alternatively, if you’d like help with your Digital Marketing from an award winning Digital Marketing Agency, then you need to speak to GrowTraffic!

About The Author

Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch
— search visibility tools of the next generation. Check out Nightwatch blog and follow him on Twitter: @aljazfajmut

North Sourcing SEO

By | Search Engines, SEO

Here at GrowTraffic we’ve worked with businesses from all over the world. We’ve helped out businesses throughout Europe, Australia, the USA, Israel and South Africa, however, most of the businesses we work with are in the UK and whilst we’re based in the North West and South Yorkshire, we work on a surprisingly large number of websites from businesses based in the Greater London area.

If you’re a London-based company you may have heard about the benefits of north sourcing various tasks, with SEO and content being a digital marketing channels that are particularly well suited to being north sourced. Read More

The Top Ten SEO KPIs To Monitor Infographic Title Graphic

The Top Ten SEO KPIs To Monitor (Infographic)

By | Blog, Content Marketing, Google, Search Engines | No Comments

Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.

We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).

No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.

But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where.  Read More

Connecting with your customers via SEO

How Do I Connect With My Customers Using SEO?

By | Blog, Search Engines, Thoughts | No Comments

If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.

You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.

It’s demoralising, demotivating and down right frustrating.

This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.

Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.

Want to know more about SEO can help your brand? Read on…  Read More

Ahrefs guest blog post

Things I Learned About SEO as a Customer Success Specialist at Ahrefs

By | Blog, Guest Post, SEO | No Comments

Here, at Ahrefs, we firmly believe that the key to building a successful SEO Tool (or any tool for that matter) lies in our customer base itself. Because who else is better to tell you what people who buy your product need?

Obviously, we do some filtering and adjusting. But, nevertheless, we are good listeners, always open to learning something new.

And by providing assistance to our customers, each person on our team feels like they do something bigger than just guiding or answering common questions. Well, the position is called Customer Success Specialist for a reason.  Read More

Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post

How Is Content Marketing Changing in 2018?

By | Content Marketing, Inbound Marketing, News, Social Media Marketing, Thoughts | No Comments

More and more, traditional marketing strategies are either going out the window or being saved for the big boys.

Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?

Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read More

Voice Search

Voice Search – The Evolution of SEO

By | Search Engines | No Comments

Okay so your business is going well, and according to your sales figures, (and quite possibly some SEO analysis),  your website is well optimised and getting plenty of traffic. Customers are buying your products… Hurrayyy, you can relax a little, put your feet up and be pleased you are keeping up to date with technology and business practice in the 21st Century.

Or can you? Have you heard of Voice Search and do you use it? Are customers using it to find you? In this ever changing digital age, Voice Search is the fastest growing search type worldwide, and could put some serious pressure on to the Google search model for the first time since it’s launch in 1997. Want to find out more? Read on!  Read More

SEO, SEO Checklist, Search Engine Optimisation, SEO Consultant, Website SEO, SEO Marketing, SEO Infographic, Online Marketing, SEO Online Marketing

What Are The Basics of SEO?

By | Google, Knowledge base, Search Engines, SEO | One Comment

How to maximise your SEO

Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?

That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.ukRead More

Sheffield Business Show, Sheffield Business Show 2018, Sheffield FC Football Ground, Sheffield Business Show Bramhall Lane, Sheffield, Business Expo, Sheffield Business Expo, SEO Agency, SEO Copywriting Agency, SEO Roller Banner, SEO Brochure, SEO For Small Businesses

Come And See Us At The Sheffield Business Show

By | News, Sheffield | No Comments

Well have we got some exciting news this week for you?!? Yes, you’ll be relieved to hear that this week’s blog is not about boring old SEO stuff this time…instead, they’re letting us all out of the office!

Next week – Thursday 26th April 2018 – the GT team (well, the larger part of it) will be de-camping down to Bramhall Lane for the Sheffield Business Show. And we’re all a little bit over-excited about it to be honest.  Read More

Content, Content Marketing, SEO, SEO Copywriting, SEO Copywriter, SEO Marketing, Blogs, Blogging, Infographics, Videos, Video Marketing, SEO Content, Podcasts, eBooks, Whites Papers, Content Creation, Content is King, Text Content, Written Content, Words and Pictures

Why Do I Need Words And Pictures On My Website?

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | One Comment

As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven.  Read More

SEO Auditing

By | Uncategorized

A full SEO audit looks at your website, and the competitor’s, to help us identify what SEO tricks and techniques to use to get you the best results, and return, in the shortest time.

Most SEO agencies will apply the same techniques to every website in the hope that something works. They will sign you up to packages without doing a thorough online review, and without really knowing the strengths and weaknesses of your website.

Here at GrowTraffic, we believe this is a waste of your money.

An SEO audit is the only way to be sure the approach to boosting your rankings is measured, effective, and thoughtful.

There are two sure fire ways to rank number one in search engines: have a well optimised website, and beat the competition. You won’t rank highly if you have one without the other, so a good SEO programme will include both.

Having a well optimised website means it is ‘correct’. It has in it all the bits of information that Google, for the sake of argument, use to rank websites. Without telling Google what it needs to know, your website is not going to rank.

As SEO agents, we will go through your website to make sure that all the necessary ‘onsite’ bits of information are present and correct.

But doing that without an SEO audit is like trying to fix a car without diagnosing the problem. Pointless, and potentially very expensive. After all, how do we know what to fix if we don’t know what is broken?

Beating the competition is the other element of ranking highly on search engines. You only need to beat the best person out there to rank number 1. If your competition aren’t doing very much activity, you don’t need to do very much activity either.

So without having a SEO audit, you might be paying for more onsite content or activity than necessary.

A sobering thought.

Almost all SEO and Digital Marketing agencies will offer a free onsite audit, which is great. We offer the same. And a free SEO audit will go a long way in helping you understand the strengths and weaknesses of the way your website has been optimised.

Whilst there are a number of free SEO tools, a free web crawl only shows you half the picture. We carry out competitor and market research, use several of the best SEO audit tools to review our clients’ websites, then we analyse the SEO audit tools’ results and interpret them based on the other research we’ve carried out.

Of course, having a well optimised website is really important, but so is choosing the correct keywords, adding regular content, and fixing any usability problems on your website.

A full onsite SEO audit from GrowTraffic will help you identify and tackle a broader range of issues than just having the free web-crawl.

Basic

£ 100

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Traffic acquisition information

StandardMost popular

£ 250

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Keyword recommendations

Traffic acquisition information

Traffic volume analysis

Competitor analysis

Target audience identification

Persona creation

Tone of Voice recommendation

Enhanced

£ 200

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Keyword recommendations

Traffic acquisition information

Traffic volume analysis

Competitor analysis

Want more information? Get in touch!

What Is Included In An SEO Audit?

An SEO audit will first focus on your website by looking at:

  • How many people are looking at your website and when
  • How they are finding you
  • What they do when they get on your website

We will also look at the SEO technicalities of your website:

  • Backlink profile
  • Onsite optimisation
  • Domain authority

Next, we will look at which keywords are going to give you the best chance of ranking. Unlike some SEO agencies, we don’t like to choose too many keywords-why spread your efforts thinly and run the risk of not doing any of them well. We chose keywords and variants based on:

  • Search volume of keywords
  • Competition on relevant keywords
  • Key word variants and long tail semantics

Analysing what your competitors are doing is a really important part of planning your digital marketing strategy.

Without knowing why your competitors are ranking higher than you, how do you know how to beat them?

Having a full SEO audit, whether you are planning on doing your own SEO or engaging an expert, is a solid first step in a well rounded digital marketing plan. 

Please get in touch if you’d like to see an seo audit report sample, we’d be happy to share with you the kind of bespoke seo audits we carry out for our clients.

Onsite SEO

By | Uncategorized

Having a properly optimised website is vital if you want to rank highly on search engines.

When a website is launched, it isn’t safe to assume that the web developer has properly optimised the website, or put all the redirects in place.

We understand this is frustrating, which is why we offer onsite SEO as part of our packages, or as a stand alone service.

A search engine receives billions of queries every hour. Their aim is to return a list of websites that most closely match what the visitor has asked for, and are a trustworthy source.

Onsite SEO (search engine optimisation) is, as the name suggests, the practice of optimising a website so that search engines can easily find the information they need to decide if a website matches the query.

But onsite SEO goes far beyond helping search engines understand what a website is about-it is also vital in engaging visitors, and helps them decide if the returned websites are indeed what they are looking for.

Some elements of onsite SEO, such as the Alt text on images, helps visitors who are visually impaired to navigate the website, and are an important ranking factor.

There are a wide number of ranking factors for onsite SEO. Some are more important than others, but all need to be considered.

Here at GrowTraffic, we believe in straightforward pricing and transparency.

We can optimise approximately 4 webpages per hour, once we know the keywords.

During that time, we will add alt text to the images, add in internal links, make sure the H tags contain the keyword and any relative longtail semantics, and make sure the snippet is enticing and explains what the page is about.

We will also make sure the keywords are in the text at the appropriate places so that your chances of getting visitors to your pages are improved.

If this sounds like something you would like help with or want to talk it over, do not hesitate to get in touch.

Onsite SEO Package

£ 50

per hour

4-5 pages   |   All H tags adding   |   Keywords adding to tags and copy   |   Meta description/snippet crafted   |   Tailored slug   |   Alt text and image descriptions   |   Tags adding   |   Internal links (where appropriate)   |   Any other necessary technical onsite SEO

Want more information? Get in touch!

Why use GrowTraffic for onsite SEO

Onsite SEO isn’t as complicated as some agencies make out. And these days, most web building platforms come with inbuilt SEO tools, such as Yoast.

But doing it well requires a little bit of skill.

Lets start with the basics.

Search engines, such as Google, want websites that are best for the user. It makes sense really. If a user keeps getting spammy, or useless websites recommended to them by a particular search engine, they could take their business elsewhere.

Which is why Google for example, put so much effort and money into making sure they recommend websites that are legitimate, and useful.

They want to return the best websites for what the user has searched for, and they use the details given in the onsite optimisation to do this.

If this isn’t done right, you are going to find it exceptionally difficult to rank, no matter how good your content is, or how often you update it. So if a user searches for ‘dog grooming tips’ and your website is all about dog grooming but you haven’t specified it anywhere, you are not going to rank as highly as a site that has ‘dog grooming tips’ in its meta descriptions, H tags and alt text.

You can indeed do the onsite optimisation yourself, but an SEO agency such as GrowTraffic will make sure that they keywords used are actually being searched for, and that there is a coherence between your onsite content and your onsite optimisation.

If this is sounding all a bit complicated to you, why not arrange for us to give you a call through our contact form so we can tailor our explanation to you?

Alternatively, you can have a look at our training courses to learn how to optimise your own websites.

Content Marketing, Content Marketing for SEO, SEO Content Marketing, HR, HR Content Marketing, HR SEO

Case Study: Content Marketing For SEO in the HR Industry

By | Search Engines | No Comments

I spent the best part of the past 3 and a bit years marketing in the HR industry – specifically HR software – and I thought it was a good idea to write up my thoughts on the experience. Everything within this blog is anonymised – I suppose it’s not hard to join the dots and whilst you’ll get nothing commercially sensitive from this, you should be able to take something from it that you can apply to your SEO or content marketing strategy in your own industry.

Read More

SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Why use thought leadership for content marketing

By | Content Marketing, Search Engines, SEO | No Comments

There are a lot of different ways a business can facilitate growth. In order to do this, businesses will grow their sales team, create new products, explore different markets, create a new brand or merge with or acquire other businesses.

But over the last few years, businesses have taken up the mantle of content marketing to share out the knowledge they’ve accumulated as a business. They do this to project themselves as thought leaders in their industry and to attract new customers through SEO or through arrangements with industry publications. Read More