Recently Google’s staff have announced they’ll be forming a new union to come together in solidarity to begin to change their relationships with the tech giant and the direction the company is taking. Read more
Content marketing should be the cornerstone of your digital marketing strategy. Time and time again, Google has made it clear that if you want your website to rank, you need to be uploading relevant, quality content. Read more
URL’s are not a one-size-fits-all kind of thing. But if you’re still trying to wrap your head around SEO, there are a few tips you can follow to ensure your URL’s are structured for successful SEO and great user experience. In this blog, we’re going to share our advice on structuring URLs for SEO. Read more
If you want to gain business through your website, you need to rank high on Google and other search engines (preferably on the first page!). However, without a solid SEO strategy, your website won’t rank. But I’m sure you know all of this already. Read more
To put it simply, the difference between local SEO and normal SEO is this – normal SEO allows you to increase the visibility of your website on a national and even global scale, whereas local SEO allows you to target search users in your area. Read more
There is a lot of different types of content marketing you can carry out online, so it’s only right you’re questioning what type of content marketing you should be doing. Fundamentally though, I believe blogging should be the core and foundation of your content marketing strategy and I’m going to explain why here: Read more
At GrowTraffic we regularly run experiments and tests to try to prove or disprove a hypothesis and we often have to rerun the same tests due to the changing nature of search.
One hypothesis we had is it’s possible to rank a webpage using links and specific anchor text from multiple new blog posts without carrying out any external link building. We’ve tested this before in past but it’s come to a point where we have to test it again.
I wanted to rank a page for the phrase content marketing agency, which is the ongoing strategy we focus our services on, so I thought this was a great opportunity to retest whether using exact match keywords from new blogs would rather the money page for the phrase content marketing agency. Read more