We are living in an ever-changing world. Nothing more so than the global situation we currently find ourselves in over the last two years. The speed at which the scenario has changed reminds me of the rapidly evolving world of technology.
The growth in technology has propelled the manufacturing industry to another level of efficiency. And digital marketing is, has, and will continue to add to that. The most disappointing thing from a person who works in digital marketing and can see the huge benefits it has on businesses, not just the manufacturing space, is many companies still fail to implement it.
In this GrowTraffic blog, we’ll discuss what digital marketing is and the benefits your business can get by implementing a digital marketing strategy in the manufacturing industry.
What Is Digital Marketing?
Digital marketing, also referred to as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Digital communication includes email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Digital Marketing Benefits For Manufacturing Companies
Build Brand Awareness
Digital marketing for manufacturers is one of the best and the most effective ways to build brand awareness. By creating a website and optimising the important keywords, individuals are likely to find you through organic searches.
In addition, having a presence on social media platforms is also likely to boost the overall awareness of your brand. Manufacturers can build brand awareness by:
– Getting old and current customers to follow your company on various social media platforms
– Introduce a hashtag strategy so your conversation can easily be searched
– Create social media groups and initiate conversations
– Create a team that develops high-quality content and SEO strategies
– Formulate an effective Pay per click (PPC) strategy
Greater Reach/Target Market
Traditional marketing like posters and leaflets only have a maximum reach, whereas, in digital marketing techniques you have more freedom over your audience. The greater benefit is control if you wish to have a budget with your marketing strategy. You can target certain locations, age groups, interests, and hobbies.
Social media is an excellent avenue to establish your presence, solidify your brand, and reach more prospects. With this, you have more freedom posting creative content and boosting them to reach more of your demographic.
Some of the other digital marketing activities that will be very advantageous to your manufacturing business are investing in websites, PPC, analytics, CRM, and automation.
Credibility in any industry is important, especially in the manufacturing space. The thing that sets the best companies apart is being able to demonstrate this credibility alongside your expertise.
This can only be done if you can demonstrate the fact that you do know about the niche in which your organisation is claiming to be an expert. With the help of digital marketing techniques like blogs and how-to tutorials, an organisation can easily achieve this.
Increase Lead Conversation
If your business has the habit of initially contacting your potential customers and doesn’t follow up on the conversation, then you’re unlikely to have turned the lead into a customer anyway.
For potential customers, they need to think you value them. Constant contact keeps you in the mind of your customers, they may not become a legitimate lead the first time, but when they need a product or service within your industry you’ll be the first company they think of.
This can be done by digital marketing techniques such as emails, newsletters, promotions on social media and more marketing automation. 80% of marketers credit their success to marketing automation.
It is financially easier and more effective to retain your customers than bring in new customers. Your existing customers are familiar with the quality of products your organisation produces, not only that they know how you operate and therefore it is an easier process for both parties.
Keeping this in mind, you need to set aside resources and have a marketing budget to retain your existing customers. This will also help in building customer loyalty and will also increase the chances of your organisation getting recommended to others.
GrowTraffic: Get In Touch
If you feel overwhelmed by the task at hand or are struggling to see the benefits of digital marketing for manufacturers we have elaborated on, please don’t hesitate to contact us here at GrowTraffic.
We are a multi-award-winning digital marketing agency based in Lancashire and Yorkshire that offers a wide range of digital marketing services.