This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read more
Recently there has been a flurry of people reporting they have been hit with a Webmaster tools penalty that focus’ on the backlinks coming into the site – as this coincides with the most recent update to the Google Panda update (Panda 3.3) I’m assuming it’s part of this update.
Google’s Panda updates exist outside Google’s normal algorithm changes, they are run regularly to tidy up the rankings and the aim of them is to hunt out wrong doers and penalise them for their wrong doings. Read more
We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.
Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.
All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read more
It’s fair to say that Google feels humiliated by the content farming system and is hitting back in the only way it knows how to – punish everything that resembles content generation, even if it’s really good content creation for a meaningful and legitimate reason.
They did this some time ago when they downgraded the potency associated with links back from press releases. Interestingly though, when Google launched the Vince update Press Releases became important once again – in that they are a good indicator or brand, branding and marketing.
I also have a sneaky suspicion that Google loves the Panda update, however when they launched it the update caused far too many waves for them, so, they’re introducing it one bit at a time giving webmasters and website owners the opportunity to make their website and link profile conform to the changed landscape.
Credit where credit is due, in the Whitehat SEO community there has been rumblings about this kind of content spam for the best part of a year (check out Aaron Walls thoughts on this, what’s more you’ve got to hand it to Google that they’re starting to get a handle on things.
I noticed after doing plenty of searching that the sites that are appearing higher up are generally the ones that are doing lots of original content or are at least the ones where original content links to.
Is Google Pandering to Proper SEO Companies or is this their demise?
OK – so I like to think of myself as a real search marketer, but everyone calls us SEOs however I’d like to at least be known as a good, ethical and honest SEO at that.
I’m also a bit skeptical about the future of the SEO agency as they are at the moment, (and let’s be honest, there are some real sharks and cowboys out there!), we’ll be talking much more about internet marketing agencies, it will be all about the package of building a better online brand for the client, whether that be through emails, pay per click, search engine optimisation, social marketing, affiliate marketing, online reputation management etc. There’ll also have to be some element of design involved there, in short we will be moving back towards the full service agencies from the divergence into separate agencies in the middle of the last decade. In essence Panda forces marketing companies to put more focus on what’s going on onsite rather than what’s happening offsite.
Should be stop being obsessed about the Panda update?
In a word, YES!!!! The search community’s obsession with Google most recent round of updates has to stop, by constantly talking about it we are all giving much more weight to the idea that we have to always focus on what Google wants us to do instead of what we should do for the best of our website’s visitors.
If content is king, then user experience is god.
I’ve been working in marketing for the past 8 years or so, specialising in internet marketing for much of that time.
Recently I was given the opportunity to move from my position at 2am Media to join another company as their Internet Marketing Manager with an emphasis on search, it was more money and represented a good move however there was something not right about it, I couldn’t put my finger on exactly what it was.