The short answer is yes, Google reviews can help improve search rankings and general SEO practices. Whilst there is much more to it, online customer reviews can be a strong signal to search engines, it communicates trust and authority to the company. Read more
Keyword density is incredibly important for SEO (Search Engine Optimisation). Over the years the importance and effect of keyword density have changed drastically. In the Pre Panda era, you could essentially ‘spam’ your webpage with your keyword and your page stood a chance of ranking. Read more
GrowTraffic is a leading award-winning SEO agency, but did you know it started out with just me working as a freelance SEO consultant? It’s been a long time since I’ve just been an SEO consultant but I thought I’d spend a moment and reminisce about what got me started in this game in the first place and the skills someone wishing to be a freelance SEO consultant would require in order to be awesome in the role. Read more
Today is International Women’s Day; an annual event that celebrates women. Because, you know, just over half the global population obviously needs one day in every 365 to celebrate their existence.
Nevertheless, here we are. And, as GT is a predominantly female search marketing agency, every year we mark the day with a blog. Well, content marketing innit. You’ve got to do what you’ve got to do.
Let’s crack on. Read more
If you are coming up with your marketing strategy, you might be wondering if SEO is worth it. Should you put it on your budget?
So, you’ve decided that your website needs traction and you need to be engaging with the right type of potential customers. You don’t have the resources in-house to take care of it and know you need to outsource these skills.
The next biggest question is what sort of agency you should work with? Should you choose a content marketing agency or an SEO agency? Is there any difference between the two and is one better?
How’s your content marketing going? It’s rubbish when you feel like you’re wasting money on content marketing, isn’t it? So many people out there waste so much time and money on content marketing and there’s only one thing in the world that’s going to help you out: strategy. Read more
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
GrowTraffice was originally established by a freelance SEO consultant and over the years has morphed in a full-service digital marketing agency that primarily acts as an SEO-focused content marketing agency. But what’s it really like for an SEO consultant to work in a content marketing agency? Read more