Tag

seo consultancy

Images illustrating a blog by SEO consultants, GrowTraffic, on how to turn an idea into a real business.

6 Easy Steps for Turning an Idea into a Business

By | Thoughts | No Comments

Every successful business started from an idea. In fact, everything we interact with, touch, wear, eat, read etc started from an idea.

Ideas are powerful and can be the start of something amazing. But they don’t mean anything if you don’t act on them.

Whether you have had a Eureka moment, an inspirational chat with a friend, or a slow burning germ of an idea, let’s assume your idea is there. You just need to figure out what to do with it next.

Read More

Word Count for SEO

How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | No Comments

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

Images representing hobbies which could be turned into businesses, for a blog by Lancashire and Yorkshire SEO consultants, GrowTraffic, exploring their top tips for setting up a side-line business.

Setting up a sideline business

By | News | No Comments

Self-employment is a goal a lot of people have-just imagine not having to answer to anyone, working around your own priorities, and doing things the way your own experiences have shown you are right. It really can be a stress-free way of making a living.

But for many it is not possible to simply give up work and set up a business. There are bills to pay, after all! This is when a side-line business can be an excellent first step.

GrowTraffic are expert SEO consultants in Lancashire and Yorkshire and have seen our fair share of start-ups, and people making real money out of their hobby. Hey, we have even been there ourselves!

We’re going to share our top tips and ideas for setting up a side business.

Read More

How SEO Consultants Think About Duplicate Content When SEO Copywriting

How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More

How to use Google Keyword Tool for SEO

By | Search Engines, SEO | No Comments

Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s also the basis for SEO research and many other business decisions including product development.

From the perspective of gaining rankings in Google SERPs, and thereby increase the number of visitors to a website through SEO, Google’s keyword tool can be used in a number of ways.

Before going any further I should point out that I’ve been in this game so long I still call it Google Keyword Tool when it’s proper name is now Google Adwords Keyword Planner.

Read More

Should you become an SEO consultant?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More

Image representing a blog from SEO consultancy, GrowTraffic, sharing their top 5 tips for planning growing a small to medium business.

Growing Your Business 5 in Easy Steps

By | News | No Comments

So you have been running your small or medium business for a year or so and you’re doing well. Maybe you have a bit of money in the bank and want to branch out? Or perhaps you don’t have as much money in the bank and want to grow your client base. Possibly you have just hit that sweet spot of fluency and are craving that challenge and friction entrepreneurs thrive off. Whatever your reasons, you know it is time to grow your business. Right?

Us GrowTraffic folks are SEO consultants, which means we have helped our fair share of businesses grow online (and offline-we can’t help ourselves, we’re passionate!). We have put out heads together and come up with the 5 most important first steps to take when deciding how to grow your business.

Read More

Images depicting Sheffield for an article by GrowTraffic, exploring what is SEO, how SEO can help SMEs, and how to choose an SEO consultant.

SEO Consultants in Sheffield

By | Google, News, Search Engines, SEO, Sheffield | One Comment

Eh up, me Duck! SEO consultants extraordinaire, Grow Traffic, has arrived in South Yorkshire and its bloomin’ lovely! Sheffield, with its digital credentials, was the obvious choice for us to set up doing friendly SEO and with Rotherham, Doncaster, Worksop, and Barnsley right on the doorstep we are in the centre of a thriving region.

So put down your snooker cue, grab a pint of Pale Rider, gi’or wi thesen, and read on to see what SEO actually is and why you need it for your business.

Read More

GT Report: The Growth Of The Freelance Economy

By | News, Thoughts | No Comments

freelance-economy-1

Being a freelancer has always been hard work – it requires a lot of graft and dedication to pull off being your own boss and successfully running your own business – but these days the slog is potentially even harder than it was before. Not only do you still have to do all the things that you already had to do – such as all your own sales, marketing, accounts and, obviously, the actual work – but you also now have to compete against so many other people doing exactly the same thing that you do (albeit not as well, clearly).

 

The reason for this increase in competition is simple; the age of the freelancer has arrived. In recent years, the freelance economy has grown exponentially (so much so, that the freelance economy is now an actual thing) and there are now more freelancers than the human race has ever experienced before. But far from this being a negative turn of events, we at GrowTraffic think this is brilliant. We love a freelancer, so it’s a case of ‘the more the merrier’ as far as we’re concerned. But what exactly has happened to facilitate this sudden explosion in freelancing, and how will it affect the way we all work as a result?  Read More

How to create quality content

By | Content Marketing, Google, Search Engines, SEO, Thoughts | No Comments

I’ve been working in marketing since 2003 and a lot of that time has been spent carrying out search marketing activities. Over the years, when working on the seo of websites we’ve got closer and closer to working on the quality of the content. If you’re managing your own website you’ll have heard about the fabled Quality Content Google suggests makes sites rank in its listings, but as quality is a subjective concept I thought I’d review how to create quality content that will help your website rank. Read More

How to work out what makes you different from your competitors for SEO

By | SEO | No Comments

Every business owner I’ve ever met has explained to me the things that make their business different from their competitors, however when it comes to targeting their Google they naturally want to rank for the most competitive, generic search terms. The thing is, for most businesses the best place to start is to try to target their website to those things that make their business different in the first place. The rest will come in time. Read More

Is Your Website Mobile Ready?

By | Google, Internet Marketing Recruitment, News, Search Engines, SEO, Web Design | One Comment

Beware web users, there’s another Google algorithm update on the way and this one is likely to affect quite a lot of websites, one or two of my own clients included. This time, the masters of the universe have got their beady eye on mobile search results and it’s quite a significant change that is rapidly approaching.

 

What Is The Update?

 

On 26th February 2015, Google published the following announcement on their Webmaster Central Blog;

 

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

 

What Does It Mean?

 

As more and more people are now accessing the internet via mobile phones or tablets, websites need to be responsive to this so that they can be returned in the search results and viewed on any media. To makes sure that users continue to get the best results for their searches, Google’s mobile ranking factors will now not only be used to label a site as mobile friendly but will be actively used to rank websites too.

 

In plain English, that means that all websites will need to be responsive by 21st April 2015, otherwise they will be penalised and may even fall off the rankings altogether.

 

Why So Much Notice?

 

The fact that Google gave webmasters almost two months’ notice is a good indication of how significant a change this is. Clearly, they want to ensure that those websites that need to change have sufficient time to be altered or updated.

 

In addition to this, a couple of our clients have received email notifications advising them of the upcoming change, again ensuring that all sites are given the option to comply before the algorithm update is rolled out.

 

What Can You Do?

 

Google have actually been quite friendly about this too and have provided links on their blog to resources that will help webmasters: all the information that you will need on making your site mobile ready, including a Mobile Friendly Test for your website, can be found in Google’s Guide to Mobile-Friendly Sites. Besides some other useful tools, this guide also includes a little guide to Mobile SEO too, which is always helpful (but not as helpful as me!).

 

The long and short of it though is that you are just going to have to bite the bullet and make your website responsive, if it isn’t already, and that I’m afraid is going to cost money. As the majority of small to medium business owners have no idea of how to redevelop a website to get it past these new rules, most will have to go back to their web developers and pay a few hundred pounds at the very least.

 

What Can GrowTraffic Do?

 

Although we’re primarily a Freelance SEO Consultancy, optimised web design is intrinsic to effective SEO and so it’s something that we offer for what we think are very reasonable prices. We work with a few select Freelance Web Designers, whom we have worked with for years and whose expertise and knowledge we know we can rely on.

 

As such, we will be offering all of our relevant existing clients an upgrade to ensure their websites will ride out the upcoming algorithm updates and maintain the high position in the search results that we have worked so hard to achieve.

 

If you are not a current client of ours (you must be mad!) but are in need of some advice on the upcoming changes and how they may affect you, or if you know that your website is not mobile ready and need to take action urgently, then please do get in touch today and we will steer you through the process from beginning to end. We look forward to hearing from you.

How to Use Twitter To Build Brand Integrity

By | Inbound Marketing, Search Engines, Social Media Marketing | No Comments

An organisation has to be able to present itself in a more human manner in order to generate a more appealing perception to the general public. Senior execs who regularly interact with your business’ clients and customers can add significant value to your business marketing strategy through Twitter.

Social media has become far more important and an seo consultant I recognize it’s time for me to start informing people about the benefits to their search engine optimisation from the use of Twitter.

Read More

Freelance SEO Consultant

By | Rossendale, SEO

Freelance SEO Consultant Growth GraphMy name is Simon Dalley, I’m a freelance SEO consultant. If your website does not rank highly then it’s not reaching potential customers. In today’s market, even small to medium business owners can’t afford to rest on their laurels; your website needs to work hard and it needs to compete with the best.

If you’re unsure as to how to get your website to rank higher, then you need a Search Engine Optimisation consultant to show you where you’re going wrong and to give you helpful, constructive advice on how to remedy this.

So, if you can’t make head nor tail of the all the advice out there on the net, and if you can’t afford the monthly retainer figure of a company, then you probably need a Freelance SEO Consultant!

Here at GrowTraffic, search engine optimisation is what we do and, with the combined skills of my experience as a search marketing specialist and Rachel’s search orientated copywriting, we pride ourselves on being exceptionally good at it (even if we do say so ourselves!).

What Does a Freelance SEO Consultant Do?  

Freelance SEO consultant services mean different things to different people. As search engine optimisation specialists, GrowTraffic will carry out a full audit of your current website to see where it is under-performing or if certain search marketing work could help it achieve a better ranking position.

Once we have analysed your site, we can give you some suggestions on how to improve it or what you could do differently. We look at this from the perspective of a technical seo consultant as well as considering the offsite requirements – including outreach and link building. Often, we can make some of these changes for you or can complete a contract of work that will improve your position however, occasionally, you may have to make some of the changes yourself (although we’ll always show you how and are always on the other end of the phone if you get stuck!).

As we work on a freelance basis, you won’t be tied in to lengthy contracts and, as we both work from home, we don’t have huge overheads to cover. This means that we can bring you the benefits of an expensive agency at our normal consultancy hourly rate.

Getting a freelancer in to take on this side of your web marketing is a big thing, so why not call us on 07495 181007 and we can discuss it in more detail; we’re sure you’ll see how passionate we are about search marketing.

Creative SEO Consultants

Simon Dalley - Freelance SEO ConsultantDon’t just get in touch if you need someone to work on your search marketing for you; ranking well is about being creative and original, but coming up with tactics can be exhausting and trying things ad hoc can be risky.

With our combined experience as digital marketing consultants, we have seen a lot and we know what works and what doesn’t. Why not give us a call if you if you need to speak to someone?

SEO Consultant

More and more, good optimisation isn’t just a case of tweaking things in the background or pointing some links at a website. It’s a case of creating the best possible website for the organisation with the website optimisation consultant needing to work with many stakeholders including website owners, their staff and contributors.

We understand that many businesses approach us because they need an expert to help them grow. However both Rachel and I passionately believe in giving the businesses we work with the information and tools they need to take on their online marketing themselves. By doing this, we ensure that websites will rank well not just now, but in the future too.

I understand there are a lot of people out there that say they know about marketing and SEO, but I have a track record. All you have to do is search me out on Google and you should see my history in search speaks volumes. Plus if you want to check me out further, take a look at my profile on one of the biggest SEO communities and information websites in the world; Moz, where I’m regularly ranked around 200 in the community of 18,000 contributors.

Contact Us

We’re based in Bacup in Rossendale – which is in East Lancashire – but I don’t just SEO Lancashire businesses websites; I’ve worked as a UK SEO consultant for organisations throughout the UK (and a few further afield!). But wherever you are, we hope you’ll think we’re the best SEO consulting company there is!

If you’d like any further information about our consultancy service or would like GrowTraffic to take a look at your website, then please contact us today.

SEO related blog posts

Word Count for SEO

How Long Should Your Blog Articles Be For SEO?

| Content Marketing, Google, Inbound Marketing, Search Engines, SEO | No Comments

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with…

How SEO Consultants Think About Duplicate Content When SEO Copywriting

How an SEO consultant thinks about duplicate content when SEO copywriting

| Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do…

How to use Google Keyword Tool for SEO

| Search Engines, SEO | No Comments

Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s…