Many managers/business owners approach the Search Engine Results Page (SERP) from the wrong angle, and this blog is designed for you to see new light when it comes to the topic. Read more
The short answer is yes, Google reviews can help improve search rankings and general SEO practices. Whilst there is much more to it, online customer reviews can be a strong signal to search engines, it communicates trust and authority to the company. Read more
At GrowTraffic we regularly run experiments and tests to try to prove or disprove a hypothesis and we often have to rerun the same tests due to the changing nature of search.
One hypothesis we had is it’s possible to rank a webpage using links and specific anchor text from multiple new blog posts without carrying out any external link building. We’ve tested this before in past but it’s come to a point where we have to test it again.
I wanted to rank a page for the phrase content marketing agency, which is the ongoing strategy we focus our services on, so I thought this was a great opportunity to retest whether using exact match keywords from new blogs would rather the money page for the phrase content marketing agency. Read more
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?Read more
Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.Read more
In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.
When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.
This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.Read more
So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.
Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!
But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.Read more
One of the groups that I attend is the Chorley 4N Networking Group, where I am what they call Group Leader; basically, I read the script and try to keep order. It’s like herding cats.
Well, today (Tuesday 8th January 2019), I will not be reading the script, but I will instead be presenting the 4Sight, or information slot. I’ve titled it ‘How To Boss 2019 With Your Business Online’, although I only actually have 15 minutes in which to speak, so I naturally can’t cover everything.Read more