One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
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Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.
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In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.
When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.
This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.
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So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.
Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!
But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.
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When it comes to the social media marketing policy for your business, it’s often hard to know what you should and shouldn’t be putting out into the world.
In fact, this is the very worry we hear most often from our clients when discussing social media, so we know the fear is real.
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Today, 8th Jan 2019, our MD, Rachel Weinhold, will be 4Sighting at the Chorley 4N Networking Group with a presentation entitled ‘How To Boss 2019 With Your Business Online’. This is the post that accompanies the presentation.
Want to know how to write great content in 2019? Check our top five tips to make sure your SEO content marketing does the trick.
Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.
We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).
No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.
But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where. Read More
More and more, traditional marketing strategies are either going out the window or being saved for the big boys.
Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?
Content marketing has changed the game. Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die. Read More
Unless you’ve been living in a cave for the past 5 years, you might have noticed that there’s been a huge explosion in content marketing recently.
OK, that’s a bit of an understatement. Content marketing is everywhere now, and everyone seems to be doing it. (Which is the very reason I hope you’re doing it too, but that’s another story!) Read More
In a world where link acquisition has become a costly, dangerous and generally frustrating business, a content marketing strategy can seem like the obvious solution to your seo requirements; but it’s a long term strategy which success is measured in terms of years and not weeks, so you’ve got to ask yourself if it’s the right strategy for you and if it is be sure you can stick it out when you’re seeing limited (if any) returns. Read More
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