Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.Read more
I was reading an email yesterday from someone who shall remain nameless and it was, quite frankly, terrible.
The sentences were too long, the grammar was incorrect, it read terribly. In fact, it didn’t just read terribly, it was impossible to read. By the time you’d got to the end of one sentence, you’d forgotten what it was all about. Or why you were even there in the first place. Or what your name was.
Now, to be fair, the email hadn’t been written with the intention of being used for any marketing purposes; it was a personal email. In fact, it was technically a HR document, sent with the need to be legally binding.
Nevertheless, it got me thinking about the way people write and what they want their reader to do with that piece of written information. Read more
Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.
We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).
No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.
But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where. Read more
Unless you’ve been living in a cave for the past 5 years, you might have noticed that there’s been a huge explosion in content marketing recently.
OK, that’s a bit of an understatement. Content marketing is everywhere now, and everyone seems to be doing it. (Which is the very reason I hope you’re doing it too, but that’s another story!) Read more
Happy New Year!
Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.
And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉
So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online. Read more
Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.
There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read more