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seo copywriter

Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer

How To Get Out Of A Marketing Rut

By | Content Marketing, Thoughts | No Comments

We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More

Content, Content Marketing, SEO, SEO Copywriting, SEO Copywriter, SEO Marketing, Blogs, Blogging, Infographics, Videos, Video Marketing, SEO Content, Podcasts, eBooks, Whites Papers, Content Creation, Content is King, Text Content, Written Content, Words and Pictures

Why Do I Need Words And Pictures On My Website?

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | One Comment

As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven.  Read More

SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Word Count for SEO

How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | 3 Comments

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

How SEO Consultants Think About Duplicate Content When SEO Copywriting

How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More

My Women In Business Group Mentoring Session

By | News, Rossendale, Social Media Marketing, Thoughts | No Comments

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

 

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March?  Read More

Kidult and Co: Rossendale’s Creative Business 2016

By | News, Rossendale, Thoughts | No Comments

So last week, on 9th November, we had a rather exciting evening here at GrowTraffic. After much build up and a lot of difficult judging (some may call it arguing!), it was finally the awards dinner itself for the 2016 Rossendale Business Awards, where GT were sponsoring the Creative Business category.

Held at the impressively large and well-appointed Whitworth Riverside, the evening was the culmination of much hard work by the event’s organisers, the Valley at Work business networking group, and was the perfect opportunity for Rossendale businesses to come together, let their hair down and celebrate another year’s great work. And what a celebration it was!

But in amongst all the other impressive businesses there on the night was the one that shone out the most for us, the winner of our Creative Business award in fact, the fabulous Kidult and Co. I met up with the girls earlier this week to talk about the business, their success and what it meant to win this award. Read More

GT Report: The Growth Of The Freelance Economy

By | News, Thoughts | No Comments

freelance-economy-1

Being a freelancer has always been hard work – it requires a lot of graft and dedication to pull off being your own boss and successfully running your own business – but these days the slog is potentially even harder than it was before. Not only do you still have to do all the things that you already had to do – such as all your own sales, marketing, accounts and, obviously, the actual work – but you also now have to compete against so many other people doing exactly the same thing that you do (albeit not as well, clearly).

 

The reason for this increase in competition is simple; the age of the freelancer has arrived. In recent years, the freelance economy has grown exponentially (so much so, that the freelance economy is now an actual thing) and there are now more freelancers than the human race has ever experienced before. But far from this being a negative turn of events, we at GrowTraffic think this is brilliant. We love a freelancer, so it’s a case of ‘the more the merrier’ as far as we’re concerned. But what exactly has happened to facilitate this sudden explosion in freelancing, and how will it affect the way we all work as a result?  Read More

Don’t Scrimp On The Content

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment | No Comments

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More

Reasons Why Bigging-Up Your Competitors Is A Good Idea

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read More

Does content marketing work?

By | Content Marketing, Google, Search Engines, SEO | No Comments

Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More

The Role Of A Freelance SEO Consultant

By | Content Marketing, Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

I’ve talked about the changing role of SEO Consultants a few times in my previous blogs, but I was talking to a client the other day whilst I was doing a quote and it became obvious quite quickly that this client had misunderstood the role that GrowTraffic would play; hence, I thought that I would reiterate the point. Not that any of my clients ever read my blog but hey, I’ve got nothing better to do. Not!  Read More

The Power Of Networking

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

I’m afraid that, with one thing and another, I’m a little bit behind with my blogs this week and so what I’m about to tell you is actually not one, but two weeks out of date! So much for responsive blogging! But hey, I still think it’s interesting and relevant so I’m going to tell you about it anyway; you’ll just have to forgive me my tardiness. Read More

How long does content marketing take?

By | Content Marketing, Search Engines | No Comments

In a world where link acquisition has become a costly, dangerous and generally frustrating business, a content marketing strategy can seem like the obvious solution to your seo requirements; but it’s a long term strategy which success is measured in terms of years and not weeks, so you’ve got to ask yourself if it’s the right strategy for you and if it is be sure you can stick it out when you’re seeing limited (if any) returns. Read More

5 Good Reasons To Use Freelancers

By | Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest!  Read More