There’s no denying that PPC can be incredibly beneficial for your online business. It attracts leads to your websites, boosts conversions and increases revenue.
Recently Google’s staff have announced they’ll be forming a new union to come together in solidarity to begin to change their relationships with the tech giant and the direction the company is taking. Read more
Are you looking to add or change the featured image on your business’ Google knowledge panel? Find out how in this blog, where we outline what the Google Knowledge Panel is, how you can claim and how it can benefit you!
There are so many amazing tools for content marketing. So many that it can be tricky knowing what to use and when. Read more
Content marketing should be the cornerstone of your digital marketing strategy. Time and time again, Google has made it clear that if you want your website to rank, you need to be uploading relevant, quality content. Read more
If you are responsible for the SEO of a website, you may have noticed that Google sometimes announces algorithm updates. Read more
With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.
Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more