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SEO

Blog Header What Do Marketers Need To Know About SEO

What Do Marketers Need To Know About SEO?

By | Blog, Content Marketing, Google, Search Engines, SEO, Social Media Marketing | No Comments

You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.

But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).

So, in September 2019, what do marketers need to know about SEO?

(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)

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How To Convince Management To Invest In Content Marketing

How To Convince Management To Invest In Content Marketing

By | Content Marketing, Google, Search Engines, SEO | One Comment

So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.

As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?

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Guest blog post title Graphic for What Are The Most Effective Types Of Social Media Advertising

What Are The Most Effective Types Of Social Media Advertising?

By | Blog, Guest Post, Social Media Marketing | No Comments

A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.

If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!

Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.

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How Can SEO Help My Business?

How Can SEO Help My Business?

By | Search Engines, SEO | No Comments

So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.

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Should My Web Designer Understand SEO Title Graphic

Should My Web Designer Understand SEO?

By | Blog, Content Marketing, SEO, User experience, Web Design | No Comments

Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.

After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).

And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!

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Happy International Women’s Day, From GT

By | Blog, Thoughts | One Comment

When you do Content Marketing for a business, for the purposes of SEO, one of the first things you do is draw up a content calendar. You match up what dates are going to be coming up in the year that you can write a blog post about. Some might be more relevant than others. Some might be very tenuous indeed.

However, if you can link what you do to a calendar date – something that people are already going to be talking about; something that people will already be searching for online – then it’s beneficial for your website. More people already looking for the type of content you’re writing, ergo more visitors back to your website. It ain’t rocket science.

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SEO Or Content Marketing Blog Post Title Graphic

SEO Or Content Marketing: Which Is Best For My Strategy?

By | Blog, Guest Post | No Comments

In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.

When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.

This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.

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How Can I Tell If My Blogger Is Any Good Title Graphic

How Can I Tell If My Blogger Is Any Good?

By | Blog, Content Marketing | No Comments

So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.

Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!

But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.

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GrowTraffic Blog Post SEO Copywriting For Voice Search Title Graphic

How Do I Write SEO Web Copy For Voice Search?

By | Blog, Content Marketing, SEO | No Comments

Can you remember when search engines first arrived, way back in the 90s?

Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.

However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.

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The Top Ten Social Media Channels For 2019

Which Social Media Platform Should I Use In 2019 To Improve My Rankings?

By | Blog, Social Media Marketing | No Comments

Social media. It’s a rum old thing, ain’t it?!

It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.

Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.

Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.

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