What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?
What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?

With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.

Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more

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