One of the joys of using social media is watching how they change and evolve, remember Myspace and Bebo? This week we will have a look at the two new kids on the block: Snapchat vs TikTok for Marketing. Read more
What Are Paid Links?
As a digital marketing agency that specialises in SEO, we are often asked about paid links. To some business owners and marketing managers, paid links seem like a quick and easy way to get their website ranking on search engines, such as Google and Bing. Read more
How To Create Content In The Awareness Stage Of The Buyer Cycle
Ah the awareness stage, it may sound like a small section of Glastonbury where David Icke performs alongside a lecture from a man in shades called Byron Van Damme telling us we are all living in The Matrix and need to wake up people, but it is, in fact, one of the most crucial stages in marketing.
Let’s have a look at some of the best methods to create content in the awareness stage of the buyer cycle. Read more
New Look For Google Desktop Paid and Organic Search Results
The eagle-eyed amongst you may have noticed a change to how Google displays both paid and organic search results on desktop. Just this week, Google has started to roll out a new look which brings desktop search results inline with mobile search results.
How Much Should I Plan To Spend On SEO?
How much should I plan to spend on SEO? It’s a question business owners and marketing managers are faced with every day. Unfortunately, there isn’t a quick answer. It’s kind of like how long is a piece of string. Read more
How Can I Get Enquiries Through The Website?
If you’re not getting enquiries through your website, you’re not alone.
As a digital marketing agency, we often get businesses contacting us to tell us they’re not getting any enquiries even though they’ve spent a lot of money on a shiny, new website. Read more
How Can I Get My Website To Rank In Google? SEO For Beginners
If you are new to websites, new to business, or new to SEO you might be asking yourself how you can get a website to rank in Google. And it is a very good question.
How Long Should You Stick To A Marketing Plan Before Changing It?
One of the many benefits of digital marketing is all the various tracking options that are available. So, you can see how well (or not) a marketing plan is going. But, if it isn’t going according to plan, how long should you stick to a marketing plan before changing it?
What’s The Most Cost-Effective Digital Marketing Strategy?
Let’s face it – digital marketing is a must for most businesses. In the age of digital marketing, traditional marketing has long been pushed aside. Gone are the days of lengthy newspaper ads and the Yellow Pages – how great were the Yellow Pages?! Albeit not exactly environmentally friendly…
Anyway, as I was saying, digital marketing strategies such as social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. Read more