There’s no denying that PPC can be incredibly beneficial for your online business. It attracts leads to your websites, boosts conversions and increases revenue.
How The Alphabet Workers Union Could Affect SEO
Recently Google’s staff have announced they’ll be forming a new union to come together in solidarity to begin to change their relationships with the tech giant and the direction the company is taking. Read more
Who Is The Leading Content Marketing Agency In The World?
It’s GrowTraffic of course! No, I’m kidding. If GrowTraffic was the leading content marketing agency in the world, I wouldn’t be sat here writing this blog. I’d be on a yacht in the Bahamas. Ah well, a girl can dream. Read more
How Do I Add An Image To My Google Knowledge Panel?
Are you looking to add or change the featured image on your business’ Google knowledge panel? Find out how in this blog, where we outline what the Google Knowledge Panel is, how you can claim and how it can benefit you!
What Are The Most Important Tools For Content Marketing?
There are so many amazing tools for content marketing. So many that it can be tricky knowing what to use and when. Read more
What Are The Disadvantages Of Content Marketing?
Content marketing should be the cornerstone of your digital marketing strategy. Time and time again, Google has made it clear that if you want your website to rank, you need to be uploading relevant, quality content. Read more
Why Does Google Sometimes Announce Algorithm Updates?
If you are responsible for the SEO of a website, you may have noticed that Google sometimes announces algorithm updates. Read more
What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?
With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.
Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more