Onsite SEO isn’t as complicated as some agencies make out. And these days, most web building platforms come with inbuilt SEO tools, such as Yoast.
But doing it well requires a little bit of skill.
Lets start with the basics.
Search engines, such as Google, want websites that are best for the user. It makes sense really. If a user keeps getting spammy, or useless websites recommended to them by a particular search engine, they could take their business elsewhere.
Which is why Google for example, put so much effort and money into making sure they recommend websites that are legitimate, and useful.
They want to return the best websites for what the user has searched for, and they use the details given in the onsite optimisation to do this.
If this isn’t done right, you are going to find it exceptionally difficult to rank, no matter how good your content is, or how often you update it. So if a user searches for ‘dog grooming tips’ and your website is all about dog grooming but you haven’t specified it anywhere, you are not going to rank as highly as a site that has ‘dog grooming tips’ in its meta descriptions, H tags and alt text.
You can indeed do the onsite optimisation yourself, but an SEO agency such as GrowTraffic will make sure that they keywords used are actually being searched for, and that there is a coherence between your onsite content and your onsite optimisation.
If this is sounding all a bit complicated to you, why not arrange for us to give you a call through our contact form so we can tailor our explanation to you?
Alternatively, you can have a look at our training courses to learn how to optimise your own websites.