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simon dalley

Bank Holidays, National Holidays, Labour Proposal, General Election, Election Policy, Business Holidays, Bank Holiday Proposal, Patron Saints Days

4 Extra Bank Holidays? That Ain’t So Bad!

By | News, Rossendale, Thoughts | No Comments

I’ve got a rule that I don’t do party political when I’m blogging. So I’ll try my best to remain as objective as possible whilst speaking about the Labour Party’s 2017 manifesto pledge to increase the number of Bank Holiday’s to 12 if they are elected.

The reason I feel obliged to get into this debate is because I carried out some research on this last year as part of a campaign concept creation for a certain absence management software firm, so I’ve spent many hours getting a perspective on this.

The basic premise of the campaign was to educate business owners about the benefits of employees taking time off. I believed this would facilitate the creation of a campaign that wasn’t overly sales orientated, but which was well aligned to the core functionality of the product, and which was also contrary to the prevailing machismo of entrepreneurial literature – at least enough to make business owners sit up and take notice.  Read More

Networking With The Next Generation

By | Internet Marketing Recruitment, News, Reviews, Thoughts | No Comments

Networking With The Next Generation

I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.

 

As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read More

A (Belated) Networking Update

By | Content Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

 

Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going.  Read More

Google Ends Authorship – What does this mean for Content Marketing?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I remember when Google introduced Google Plus all those years ago thinking they’d probably bitten off more than they could chew, and that the version of Google Plus I saw wasn’t up to much, certainly not up to the standards of Facebook, but I was up for giving it a try. Unfortunately, not a lot of other people where. Then a few years ago they introduce the Publisher and Authorship tags which required the user to point a website, or content back to a page on Google Plus in order Google gets an understanding of the “authorship” / authority of the content. Suddenly, I got more excited. Google has just announced this 3 year experiment has come to an end with failure and discontinuation. I’m not totally surprised, a little sad maybe, and more than a little curious about the implications for one of the most important tools in an online marketer’s arsenal: Content Marketing.

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Concentrating on What Google Can’t Take Away

By | Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing | No Comments

You’re probably going to think this is a bit of a funny thing for a freelance seo consultant to say, but you really shouldn’t rely on another business for your own company’s survival. If you do it’s a risk and if that other organisation drops a clanger you are going to be in trouble – and guess what, if you drop them, they’ll just move on to the next client. Read More

SEO Speaker

By | Uncategorized | No Comments

SEO Speaker

Experienced SEO Speaker

If you’ve been landed with the unenviable job of planning an event and you’re in need of a knowledgeable yet personable boffin to speak about the ups and downs of Search Engine Optimisation then you’ve made a good start in finding GrowTraffic.

Simon Dalley is GrowTraffic’s founder, an enthusiastic SEO Consultant, an accomplished Finding Strategist and an all round Marketing Guru (plus a great many more things in between), but most importantly, Simon is an experienced speaker and available for hire for conferences, functions, seminars or webinars.

 

UK Based SEO Spokesman

Although based in the UK, Simon has an in-depth, up-to-the-minute understanding of worldwide developments in SEO specifically and search marketing generally. Having worked “at the coal face and in the trenches” for over 10 years now, Simon has worked with a huge variety of global companies large and small, encompassing a  dizzying array of brands that operate in both the B2C and B2B markets, on both lead generation and e-commerce websites.

Simon is a passionate and energetic speaker, who is especially effective in communicating new or complicated ideas in fun and creative ways and can always motivate audiences to be as eager as he is.

 

Freelance SEO Lecturer

Widely regarded as one of the UK’s leading Freelance SEO Consultants, Simon is perfectly positioned to speak about SEO, from the most basic level through to the more technical aspects of SEO, including an extensive understanding of search engine patents.

Whatever the subject or audience, Simon is able to perfectly pitch his lectures to ensure that everyone walks away having learned something new or understood something better.

Moreover, given enough booking notice, Simon is usually able to accommodate any engagement and is willing and able to travel worldwide to fulfill commitments.

 

What People Say About Simon’s SEO Speaking

Given that Simon has been speaking at conferences for many years now, his skills as an orator are widely recognised and he is often recommended by word of mouth alone. He has also amassed a number of testimonials and references, however, all of which can be made available on request if required.

Steve Lowy, Founder of UMI Hotels said:

 

“SEO is an integral part of what we do and although I have a good understanding of how SEO works, hearing Simon speak about SEO was inspiring and thought provoking, giving away some interesting insights and really useful takeaway points”

 

Contact GrowTraffic for Your Keynote Speaker

If you’d like to book Simon Dalley to speak at your event, or even if you’d just like some more information, then please contact GrowTraffic using the contact form, or phone 07411 420 740, or email Simon at sd@growtraffic.co.uk.

What Goes Up Must Come Down

By | Search Engines, SEO, Thoughts | 4 Comments

GrowTraffic has been sat at position 1 for freelance seo consultant for quite some time now and to be honest I’ve not done a lot to maintain the position, on Sasturday however for the first time in a long time the site dropped to position 3, I had a sneaky suspicion this was going to happen as GT dropped to position 2 for about half a day a week or so ago, this dance is a sure fire indicator that you’re about to be dropped slightly.

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CV of Simon Dalley

By | Uncategorized

I’ve worked as the Head of Search Marketing at one of the North West’s premier design agencies; 2am Media and for three years after that I headed up the marketing at Skiddle, the UK’s premier online events guide & ticket sales website being rated in the top 6 by Experian Hitwise, now I work as Group Marketing Manager of OBAS Group.

By night I’m a freelance search marketer as a freelance seo, freelance ppc and freelance copywriter. To give you a bit of understanding about me and what I’m all about here’s my back ground:

Who has Simon worked with?

I’ve got years of experience as a creative marketer, working with market leading brands such as Mercedes-Benz, Ford, Renault, Citroen, Peugeot, Nissan, DAF Trucks, Car Craft, We Buy Any Car, Baines and Ernst (and the Paymex Group), Donnington Park, Haydock Park, Henley’s Clothing, UKFast, umi Hotels to name but a few.

Simon’s Background in Marketing

My career started back in 2003 working for a creative, data marketing and research agency, this formed the foundation for my love of statistics and questioning techniques and is the basis for the methodological approach I use when attempting to understand a client’s target market and search potential.

Copywriting and Content

Whilst in this role I took on the responsibility of developing a national monthly publication, managing the day to day running, press sourcing, advertising sales, events organising as well as article writing. It was at this point that a copywriting and content based path in marketing became a destiny.

During this period I also dealt with clients and designers to create targeted ad campaigns, including direct mails, emails marketing campaigns and display advertising campaigns. Later these skills would be put to use liasing with clients when managing the development of software and website solutions.

SEO and PPC

Within the first few years of my career, online advertising techniques such as pay-per-click began to overtake the old cost-per-thousand model and in 2005 I began to operate in this area on behalf of clients, this then led to the other search marketing world of SEO and the rest is history.

Personal Life of a Search Marketing and Finding Strategist

I’m married to Rachel with a young son called Leon, I’m super passionate for all things internet marketing and it flows into everything I do, and you’ll be lucky to hear me talking about anything else – even over a beer!

If you like what you’ve read and you’d like me to work with your projects then get in touch.

My New Poetry Site Goes Live

By | SEO, Thoughts, Web Design | One Comment

Ok in this masculine world of high flying business, it’s probably not fashionable to admit that from time to time I write poetry!

I realise that my poetry is probably only entry level amateur stuff but I’ve come to think that if I don’t put things out there for people to see, I’ll never be forced to make myself better.

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Simon Dalley

By | Rossendale, Search Engines, SEO

Simon Dalley - SEO Consultant

My name is Simon Dalley and most of GrowTraffic.co.uk is my fault….

I founded GrowTraffic years ago (something like 2009); I’m a Marketer with specialisms as an SEO Consultant, Search Marketer, Digital Consultant, Finding Strategist and many things in between. I’ve helped businesses throughout the UK grow traffic that converts.

Originally from Chorley and now working in Manchester, I currently live near Bacup (East Lancashire). In my everyday role, as the Head of Marketing at the original online letting agency and leading PropTech brand based in Manchester.

What is Search Marketing?

Search marketing is what I do. It’s what I’m really passionate about. I know site visuals are important and make all the difference (and visuals now factor into SEO), that’s why I push the designers I work with to be truly brilliant. However, as an SEO Consultant, two things are always key to me; the website’s usability and how a search engine will interact with it. Ultimately, there is a massive convergence here.

What’s a Finding Strategist?

Although search marketing (SEO & PPC) is still the core of everything I do, there has been a shift in the way that people use the internet over the past few years; just think, social media websites such as Facebook and Twitter didn’t even exist a few years back and now they command a considerable percentage of internet usage. Additionally, mobile penetration is growing at a rate of knots and this changes how we perceive the internet user and conversely how the internet user understands a business online.

As a Finding Strategist, my role is to review every possible route a user can take to find a website; it is in my capacity as an SEO Consultant that this ability really shines through.

My Internet Marketing Experience

I’ve developed a wide breadth and depth of experience in online marketing over the years, working in both B2B and B2C organisations. I’ve helped a diverse range of organisations with online marketing from automotive manufacturers, automotive publications, hosting providers, debt management companies, solicitors, sports clubs, hotel chains and many more.

As most of the testimonials I have received will state, it’s my understanding as an SEO consultant that really adds value to a business.

My Work

Over the years, I have worked on a huge range of projects and have amassed a number of qualifications, the details of which can be seen on my CV.

In addition to my day job and the work I do for GrowTraffic, I have my finger in several other pies. Amongst others, I own the websites SEO Auditing and Inbound Marketing Consultant,   as well as my creative writing website, www.simondalley.co.uk.

I am also working with a number of colleagues in the industry to get a new awards programme off the ground, The Digital Awards, which will reward excellence in digital application. If you would like to hear more about this or think you may be able to help then please get in touch.

Generally speaking, in all my spheres, I love to work with like-minded business owners and take on projects where I’m sure the outcomes can be made to match investment and ROI expectations.

Ultimately, I love talking to people about Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and other areas of Internet Marketing and I’d be happy to chew the cud with you to discuss any search engine marketing or digital consultancy issues or requirements you may have.

Let’s have a chat…

Whether you’re in need of an SEO Consultant or just have an issue that’s causing you a headache then I’d be happy to give you some help or offer my advice; please either give me a ring on 07411 420 740, email me at sd@growtraffic.co.uk or use the contact form on the website to get in touch.