Shock horror, Google (only the biggest search engine in the world) is still the biggest source of traffic to your website! Well blow me over backwards. ‘So why are you writing this silly and obvious blog post then?’ I hear you cry! It’s because this headline has been haunting my social media feeds over the past couple of days and the need to get up on my soap box has been slowly creeping up on me again. Lucky you!
This particular episode started on Tuesday 11th November 2014, when that old favourite of mine, Matt Southern, wrote a little blog post for Search Engine Journal, called Google News Continues To Drive More Traffic Than Facebook, in which he in turn referenced another blog post on Digiday, called Google News: still a major traffic driver.
Both of these articles are well written and really interesting so I’m not going to spend my time here repeating them, as you’re all perfectly capable of reading them for yourselves. Having said that, in order to give you a bit of context, I will just have to briefly summarise their main points. Read more