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social media marketing

My Women In Business Group Mentoring Session

By | News, Rossendale, Social Media Marketing, Thoughts | No Comments

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

 

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March?  Read More

Freelance Social Media Marketing Consultant

By | Rossendale, Social Media Marketing | 4 Comments

Is your social media really working for you? We all know the younger generation are social media natives, but most business owners and even many marketers haven’t got the time to keep up with all the latest trends in social media. And even if you do feel up to speed, are your Tweets, Posts, Snaps, Pins, Links actually doing your business any good? If you’re not sure on any of these points, you’re in luck!

Rachel Weinhold - Freelance SEO CopywriterMy name is Rachel Weinhold, as well as being GrowTraffic’s resident copywriting queen, I’m also our freelance social media marketing consultant. I want to help your social media get the cut through your business deserves.

The web has been changing for a number of years and the search marketers of the world (such as seo consultants like Simon) have inevitably been increasingly working on social media for clients. That’s how GrowTraffic got going in this sphere.

Social media has a very real affect on the search engine optimisation of a website and it’s likely that this will only get more important as time goes on. But as a freelance social media consultant I’m not just here to think about social as a seo tactic. Social media is about much more than that, it encompasses everything from direct response through to lead generation and from brand awareness through to content distribution.

Whilst Simon doesn’t often get involved in the day to day delivery of social media marketing strategies, he brings a wealth of experience as an inhouse marketing manager for a number of leading brand, in which he has often been solely responsible for both organic and paid social media strategy.

Social Media Optimisation Consultants

GrowTraffic offers a complete social media service, from social media consultancy services, where we enter your organisation assisting you and your team to implement a robust social media plan with training and processes, through to the full on tactical implementation of social as part of your digital marketing strategy.

As with any campaign that GrowTraffic works on we believe in using a data driven approach both in terms of generating ideas for social marketing but also when optimising and reporting on the effectiveness of activity.

GrowTraffic is all about approaching digital marketing from a copy orientated strategic content perspective and we do this socially as well. Our social media strategies are largely based on the notion that we can create the kind of content that will engage and resonate with your target audience.

How a social media marketing consultant operates

Although every social consultant is going to operate in a different manner – and we will work to make our service unique to your operation – there are some processes we go through every time. These processes include:

  1. Carry out social media audit including competitor analysis
  2. Develop social strategy
  3. Create social media messaging framework
  4. Develop a list of influencers
  5. Target influencers
  6. Distribute content encouraging influencer amplification
  7. Optimise content based on what works

How you can work with GrowTraffic’s Social Media Consultancy

There are a number of ways in which I can work with you and how you can work with GrowTraffic more broadly. Here are some of the some of the ways we can work together on your social media marketing:

  • Inhouse contractor – if you want someone to come and work in your department I can come in on a part time or full time basis, depending on capacity within GrowTraffic at any one time.
  • Retained social media marketing – if you want someone on hand at all times, but who’s not based in your office we can work with you in this capacity.
  • Project by project basis – if you just don’t have the resource within your business and you know your latest marketing campaign needs more support then we will take up some of the slack.

I’ve got a good feel for what works on social and what doesn’t. I’ve tried loads of different kinds of things, some have excelled many, most have done as expected, many have failed to hit the mark. The point is, working as a social marketing consultant means that I have the opportunity to try new things. That way I can see what works and what doesn’t and I bring this knowledge with me to every client I work with.

If you’re looking for a straight talking freelance social media marketing consultant who has been there, done that, then get in touch today.

Recent Social Media Marketing Blog Posts

Images illustrating blog by SEO experts in Lancashire, GrowTraffic, about great tools for small businesses

Our Essential Small Business Tools

| Reviews, Rossendale, Sheffield, Social Media Marketing, Thoughts | No Comments

As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do…

Authentic Realism: How Does Fake News Affect Influencer Marketing?

| Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the…

My Women In Business Group Mentoring Session

| News, Rossendale, Social Media Marketing, Thoughts | No Comments

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve…

Is Your Facebook Marketing Working?

By | Content Marketing, Rossendale, Social Media Marketing | No Comments

For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)

On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective.  Read More

Kidult and Co: Rossendale’s Creative Business 2016

By | News, Rossendale, Thoughts | No Comments

So last week, on 9th November, we had a rather exciting evening here at GrowTraffic. After much build up and a lot of difficult judging (some may call it arguing!), it was finally the awards dinner itself for the 2016 Rossendale Business Awards, where GT were sponsoring the Creative Business category.

Held at the impressively large and well-appointed Whitworth Riverside, the evening was the culmination of much hard work by the event’s organisers, the Valley at Work business networking group, and was the perfect opportunity for Rossendale businesses to come together, let their hair down and celebrate another year’s great work. And what a celebration it was!

But in amongst all the other impressive businesses there on the night was the one that shone out the most for us, the winner of our Creative Business award in fact, the fabulous Kidult and Co. I met up with the girls earlier this week to talk about the business, their success and what it meant to win this award. Read More

A (Belated) Networking Update

By | Content Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

 

Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going.  Read More

Wear Yellow For Seth: A Viral Tale

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

I’ve watched a little viral miracle occur this week over my social media platforms and it’s got nothing to do with marketers or SEO-ers, but rather with a little boy from Manchester who has – almost single handedly – caused an internet sensation.

 

It’s practically impossible for even the most seasoned of digital marketers to predict what will go viral or when, and so it’s understandable that this turn of events has left the little boy’s family a little bit dazed; it’s certainly clear from their response that they had absolutely no idea of the impact their little video would have.

 

And yet really, when I sat down and thought about it, it seemed completely reasonable to me that this should have happened, and not purely because it is such a worthy cause; it genuinely ticks all the boxes for an internet viral success. So, having done said thinking, I thought I’d tell you lot about it too; so here we go, it’s the story of Seth; The Internet SensationRead More

Do We Need A Family Social Media Policy?

By | Internet Marketing Recruitment, Search Engines, Social Media Marketing, Thoughts | No Comments

Image courtesy of Nitrozac & Snaggy @ www.geekculture.com

OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.

 

The Background

First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.

Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.

Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record.  Read More

Facebook Still Beaten In The Traffic Stakes!

By | Google, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO, Social Media Marketing | No Comments

Shock horror, Google (only the biggest search engine in the world) is still the biggest source of traffic to your website! Well blow me over backwards. ‘So why are you writing this silly and obvious blog post then?’ I hear you cry! It’s because this headline has been haunting my social media feeds over the past couple of days and the need to get up on my soap box has been slowly creeping up on me again. Lucky you!

This particular episode started on Tuesday 11th November 2014, when that old favourite of mine, Matt Southern, wrote a little blog post for Search Engine Journal, called Google News Continues To Drive More Traffic Than Facebook, in which he in turn referenced another blog post on Digiday, called Google News: still a major traffic driver.

Both of these articles are well written and really interesting so I’m not going to spend my time here repeating them, as you’re all perfectly capable of reading them for yourselves. Having said that, in order to give you a bit of context, I will just have to briefly summarise their main points. Read More

Mark Zuckerberg Hosts A Public Q&A

By | Internet Marketing Recruitment, News, Social Media Marketing, Thoughts | No Comments

When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.

Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.

So down I sat on a rainy Friday afternoon to watch the hour+ long video of Mark Zuckerberg’s Q&A session and, much to my amazement, I was actually quite impressed.  Read More

The Best & Worst Of The Halloween Content Marketing

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Reviews, Social Media Marketing, Thoughts | No Comments

OK, so as most of you obviously already know (as you live on planet Earth) it was Halloween on Friday and that means that not only did you spend most of last night feeling sick, but your social media feeds were also filled with companies making tenuous links between their product/company and the Eve of All Hallows. Well mine were at any rate.

Now, as I am married to a marketer (for my sins) I obviously know how important it is to use key calendar dates to help fill up your blogging calendar – hell, I’ve even written blogs about how important this is – but when I sat down yesterday morning to have a look at the efforts of my fellow marketers and try to think of something inspirational to blog about, I was attacked by a great big scary Halloweeny monstery thingy, who drained me of all motivation.

It wasn’t as if everything that I saw was bad – some of it was good – but most of it was tenuous at best. So, instead of something inspirational, I present you with this. Lucky you.   Read More

Blogging Vs Social Media – ‘The Blogging Blogs’ Part 3

By | Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Well here we are again lovely people and it’s Part 3 of GrowTraffic’s The Blogging Blogs; so without further ado let’s get on with it…

 

Blogging and Social Media

Love it or hate it, social media is now an unavoidable part of SEO; if you’ve got a website then you have just got to bite the bullet and get social networking in order to promote it. Now we all know that this is a burden most small to medium business owners can probably do without but there are ways and means of easing the burden (most of which I have already discussed in previous blogs).

One such tool that can be used hand in hand with social media to promote your website is the humble blog, although a lot of people make the mistake of thinking that they can only manage one or the other, not both. Here we’re going to have a look at how you can market more efficiently, so that your blog incorporates your social media and works harder for your SEO.  Read More

How to Use Twitter To Build Brand Integrity

By | Inbound Marketing, Search Engines, Social Media Marketing | No Comments

An organisation has to be able to present itself in a more human manner in order to generate a more appealing perception to the general public. Senior execs who regularly interact with your business’ clients and customers can add significant value to your business marketing strategy through Twitter.

Social media has become far more important and an seo consultant I recognize it’s time for me to start informing people about the benefits to their search engine optimisation from the use of Twitter.

Read More

Why Google Dislikes Blog Networks?

By | Google, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

This is the next SEO technique that Google appears to be going after (or has gone after big style in the last couple of months). A blog network is a group of blogs – normally bog standard wordpress installs, with basic wordpress templates and lots of content. Generally this content is generated explicitly for the purposes of creating links back to a website. Read More

Does ROI focused internet marketing spoil creativity in marketing?

By | Google, PPC, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Read More