Let’s face it – digital marketing is a must for most businesses. In the age of digital marketing, traditional marketing has long been pushed aside. Gone are the days of lengthy newspaper ads and the Yellow Pages – how great were the Yellow Pages?! Albeit not exactly environmentally friendly…
Anyway, as I was saying, digital marketing strategies such as social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. Read more
Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.
Read moreAh, the question that has been debated for many years. The relationship between social media marketing and SEO is complex, and everyone in the digital marketing world will have a different answer.
Read moreIt’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!
Read moreSocial media should be an essential part of your business’ marketing strategy as it can strengthen your brand and business if it’s used wisely. There are many ways in which you can help your social media marketing agency to improve your online presence.
Read moreA rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.
If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!
Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.
Read moreSocial media. It’s a rum old thing, ain’t it?!
It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.
Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.
Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.
Read moreWhen it comes to the social media marketing policy for your business, it’s often hard to know what you should and shouldn’t be putting out into the world.
In fact, this is the very worry we hear most often from our clients when discussing social media, so we know the fear is real.
Read moreSocial media is ubiquitous and due to its pervasive nature, it’s easy to forget social media is essentially a communication platform through which people are able to share stories about their lives, as well as source news and information.
When 2018 began, the total number of social media users in the United Kingdom (UK) reached over 39 million users, with estimates going up to 42 million users. Breaking it down by platform, this translates to:
That’s a lot when you consider that, at the end of 2016, the population reached a record-high of 65.6 million. Read more
