Selling…it’s become a bit of a dirty word on social media, hasn’t it. Every business owner tries to engage with their audience in the hope they will buy something but many are scared to go right in there with posts that are too ‘salesy’.
Why Has Instagram Updated Its Layout?
Over the past couple of months, Instagram has been testing a few different layout designs and over the last week, they have started to roll out the winner of their tests. This new layout has got some Instagram loyalists up in arms, so why are they doing it? Read more
Facebook Users Hate The New Interface
Facebook is in the process of rolling out a new user interface but it appears the users really do hate what they’ve done. And it’s not just grumblings, for a lot of users, this appears to be the last straw, with many of them threatening to completely leave Facebook for good. Read more
How Should Businesses Show Black Lives Matter To Them?
The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
Do I Need A Content Marketing Agency And A Social Media Marketing Agency?
Probably not. Let us explain why…
Outsourcing your marketing efforts is often the smartest thing to do, particularly if your business doesn’t have an in-house marketing team. However, with so many marketing agencies offering multiple services, it can be challenging to know what your business needs. Read more
What’s The Most Cost-Effective Digital Marketing Strategy?
Let’s face it – digital marketing is a must for most businesses. In the age of digital marketing, traditional marketing has long been pushed aside. Gone are the days of lengthy newspaper ads and the Yellow Pages – how great were the Yellow Pages?! Albeit not exactly environmentally friendly…
Anyway, as I was saying, digital marketing strategies such as social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. Read more
How Do I Get Employees Engaged In Social Media Marketing Activities?
Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.
Read more
Do I Need Social Media Marketing For SEO?
Ah, the question that has been debated for many years. The relationship between social media marketing and SEO is complex, and everyone in the digital marketing world will have a different answer.
Read more
Should I Spend Money On Paid Social Media Marketing?
It’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!
Read more
How Can I Help My Social Media Marketing Agency?
Social media should be an essential part of your business’ marketing strategy as it can strengthen your brand and business if it’s used wisely. There are many ways in which you can help your social media marketing agency to improve your online presence.
Read more