The death of African American George Floyd under the knee of a white police officer in the US has triggered rounds of protests throughout the USA and in other parts of the world. Brands around the world are trying to find their voice in this issue and there has been some painful missteps and too much awkward silence from some of the worlds’ biggest brands. Read more
Probably not. Let us explain why…
Outsourcing your marketing efforts is often the smartest thing to do, particularly if your business doesn’t have an in-house marketing team. However, with so many marketing agencies offering multiple services, it can be challenging to know what your business needs. Read more
Let’s face it – digital marketing is a must for most businesses. In the age of digital marketing, traditional marketing has long been pushed aside. Gone are the days of lengthy newspaper ads and the Yellow Pages – how great were the Yellow Pages?! Albeit not exactly environmentally friendly…
Anyway, as I was saying, digital marketing strategies such as social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. Read more
Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.Read more
It’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!Read more
Social media should be an essential part of your business’ marketing strategy as it can strengthen your brand and business if it’s used wisely. There are many ways in which you can help your social media marketing agency to improve your online presence.Read more
A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.
If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!
Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.Read more
Social media. It’s a rum old thing, ain’t it?!
It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.
Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.
Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.Read more