Unless you have been living in a cave for the last ten years, or you have recently landed here from another universe, you will be all too familiar with the way Social Media is the ‘thing’ to increase your personal profile, connect with friends and colleagues, and use as a source of information for anything, from planning days out to emergency plumbers when the boiler is on the blink!
Which begs the question, just how important is social media ingrowing yourbusiness online? Or put another way, can you really afford not to have an online profile for your business?
OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.
First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.
Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.
Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record. Read more