Tag

social media

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How Do I Get Employees Engaged In Social Media Marketing Activities?

By | Blog, Social Media Marketing | No Comments

Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.

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Guest blog post title Graphic for What Are The Most Effective Types Of Social Media Advertising

What Are The Most Effective Types Of Social Media Advertising?

By | Blog, Guest Post, Social Media Marketing | No Comments

A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.

If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!

Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.

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The Top Ten Social Media Channels For 2019

Which Social Media Platform Should I Use In 2019 To Improve My Rankings?

By | Blog, Social Media Marketing | No Comments

Social media. It’s a rum old thing, ain’t it?!

It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.

Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.

Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.

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Growing Your Business Online, Social Media, Social Media Marketing, Social Media Management, Social Marketing

Can Social Media Grow Your Business Profile?

By | Search Engines, Social Media Marketing | No Comments

Unless you have been living in a cave for the last ten years, or you have recently landed here from another universe, you will be all too familiar with the way Social Media is the ‘thing’ to increase your personal profile, connect with friends and colleagues, and use as a source of information for anything, from planning days out to emergency plumbers when the boiler is on the blink!

Which begs the question, just how important is social media in growing your business online? Or put another way, can you really afford not to have an online profile for your business?

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Social Media and SEO for small businesses-how to choose the right social media platform to improve your rankings

Social Media & SEO for Small Biz: Get the Best of Both Worlds

By | News, Thoughts | One Comment

SEO and social media marketing are closely linked strategies, both aimed at attracting visitors to your website through organic means. Most social marketers will know that to do well on social media platforms requires a strong brand presence and high-quality content, which by coincidence, is also a great boon for your SEO. By putting effort into both, you can hope to simultaneously increase organic search rankings and maximise social reach for your small business. Listed here are some pointers that will help you to enjoy the best of both worlds.

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My Women In Business Group Mentoring Session

By | News, Rossendale, Social Media Marketing, Thoughts | No Comments

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

 

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March?  Read More

Freelance Social Media Marketing Consultant

By | Rossendale, Social Media Marketing | 8 Comments

Is your social media really working for you? We all know the younger generation are social media natives, but most business owners and even many marketers haven’t got the time to keep up with all the latest trends in social media. And even if you do feel up to speed, are your Tweets, Posts, Snaps, Pins, Links actually doing your business any good? If you’re not sure on any of these points, you’re in luck!

Rachel Weinhold - Freelance SEO CopywriterMy name is Rachel Weinhold, as well as being GrowTraffic’s resident copywriting queen, I’m also our freelance social media marketing consultant. I want to help your social media get the cut through your business deserves.

The web has been changing for a number of years and the search marketers of the world (such as seo consultants like Simon) have inevitably been increasingly working on social media for clients. That’s how GrowTraffic got going in this sphere.

Social media has a very real affect on the search engine optimisation of a website and it’s likely that this will only get more important as time goes on. But as a freelance social media consultant I’m not just here to think about social as a seo tactic. Social media is about much more than that, it encompasses everything from direct response through to lead generation and from brand awareness through to content distribution.

Whilst Simon doesn’t often get involved in the day to day delivery of social media marketing strategies, he brings a wealth of experience as an inhouse marketing manager for a number of leading brand, in which he has often been solely responsible for both organic and paid social media strategy.

Social Media Optimisation Consultants

GrowTraffic offers a complete social media service, from social media consultancy services, where we enter your organisation assisting you and your team to implement a robust social media plan with training and processes, through to the full on tactical implementation of social as part of your digital marketing strategy.

As with any campaign that GrowTraffic works on we believe in using a data driven approach both in terms of generating ideas for social marketing but also when optimising and reporting on the effectiveness of activity.

GrowTraffic is all about approaching digital marketing from a copy orientated strategic content perspective and we do this socially as well. Our social media strategies are largely based on the notion that we can create the kind of content that will engage and resonate with your target audience.

How a social media marketing consultant operates

Although every social consultant is going to operate in a different manner – and we will work to make our service unique to your operation – there are some processes we go through every time. These processes include:

  1. Carry out social media audit including competitor analysis
  2. Develop social strategy
  3. Create social media messaging framework
  4. Develop a list of influencers
  5. Target influencers
  6. Distribute content encouraging influencer amplification
  7. Optimise content based on what works

How you can work with GrowTraffic’s Social Media Consultancy

There are a number of ways in which I can work with you and how you can work with GrowTraffic more broadly. Here are some of the some of the ways we can work together on your social media marketing:

  • Inhouse contractor – if you want someone to come and work in your department I can come in on a part time or full time basis, depending on capacity within GrowTraffic at any one time.
  • Retained social media marketing – if you want someone on hand at all times, but who’s not based in your office we can work with you in this capacity.
  • Project by project basis – if you just don’t have the resource within your business and you know your latest marketing campaign needs more support then we will take up some of the slack.

I’ve got a good feel for what works on social and what doesn’t. I’ve tried loads of different kinds of things, some have excelled many, most have done as expected, many have failed to hit the mark. The point is, working as a social marketing consultant means that I have the opportunity to try new things. That way I can see what works and what doesn’t and I bring this knowledge with me to every client I work with.

If you’re looking for a straight talking freelance social media marketing consultant who has been there, done that, then get in touch today.

Recent Social Media Marketing Blog Posts

GrowTraffic blog header titled What Content Marketing Strategies Work In Different Sectors?

What Content Marketing Strategies Work In Different Sectors?

| Blog, Content Marketing, SEO, Social Media Marketing | No Comments

One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better. But is every form…

GT Blog Header titled Should My Content Marketing Include News Content

Should My Content Marketing Include News Content?

| Blog, Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

Anyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in…

GrowTraffic blog header, Digital Marketing Agency vs In-House; Which Is Better For Business

Digital Marketing Agency Vs In-House; Which Is Better For Business?

| Blog, Content Marketing, Email Marketing, SEO, Social Media Marketing, Thoughts | No Comments

If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff…

Is Your Facebook Marketing Working?

By | Content Marketing, Rossendale, Social Media Marketing | No Comments

For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)

On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective.  Read More

Kidult and Co: Rossendale’s Creative Business 2016

By | News, Rossendale, Thoughts | No Comments

So last week, on 9th November, we had a rather exciting evening here at GrowTraffic. After much build up and a lot of difficult judging (some may call it arguing!), it was finally the awards dinner itself for the 2016 Rossendale Business Awards, where GT were sponsoring the Creative Business category.

Held at the impressively large and well-appointed Whitworth Riverside, the evening was the culmination of much hard work by the event’s organisers, the Valley at Work business networking group, and was the perfect opportunity for Rossendale businesses to come together, let their hair down and celebrate another year’s great work. And what a celebration it was!

But in amongst all the other impressive businesses there on the night was the one that shone out the most for us, the winner of our Creative Business award in fact, the fabulous Kidult and Co. I met up with the girls earlier this week to talk about the business, their success and what it meant to win this award. Read More

A (Belated) Networking Update

By | Content Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

 

Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going.  Read More

Do We Need A Family Social Media Policy?

By | Internet Marketing Recruitment, Search Engines, Social Media Marketing, Thoughts | No Comments

Image courtesy of Nitrozac & Snaggy @ www.geekculture.com

OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.

 

The Background

First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.

Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.

Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record.  Read More

Facebook Still Beaten In The Traffic Stakes!

By | Google, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO, Social Media Marketing | No Comments

Shock horror, Google (only the biggest search engine in the world) is still the biggest source of traffic to your website! Well blow me over backwards. ‘So why are you writing this silly and obvious blog post then?’ I hear you cry! It’s because this headline has been haunting my social media feeds over the past couple of days and the need to get up on my soap box has been slowly creeping up on me again. Lucky you!

This particular episode started on Tuesday 11th November 2014, when that old favourite of mine, Matt Southern, wrote a little blog post for Search Engine Journal, called Google News Continues To Drive More Traffic Than Facebook, in which he in turn referenced another blog post on Digiday, called Google News: still a major traffic driver.

Both of these articles are well written and really interesting so I’m not going to spend my time here repeating them, as you’re all perfectly capable of reading them for yourselves. Having said that, in order to give you a bit of context, I will just have to briefly summarise their main points. Read More