A (Belated) Networking Update

 

Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going.  Read more

Do We Need A Family Social Media Policy?
Image courtesy of Nitrozac & Snaggy @ www.geekculture.com

OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.

 

The Background

First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.

Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.

Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record.  Read more

Facebook Still Beaten In The Traffic Stakes!

Shock horror, Google (only the biggest search engine in the world) is still the biggest source of traffic to your website! Well blow me over backwards. ‘So why are you writing this silly and obvious blog post then?’ I hear you cry! It’s because this headline has been haunting my social media feeds over the past couple of days and the need to get up on my soap box has been slowly creeping up on me again. Lucky you!

This particular episode started on Tuesday 11th November 2014, when that old favourite of mine, Matt Southern, wrote a little blog post for Search Engine Journal, called Google News Continues To Drive More Traffic Than Facebook, in which he in turn referenced another blog post on Digiday, called Google News: still a major traffic driver.

Both of these articles are well written and really interesting so I’m not going to spend my time here repeating them, as you’re all perfectly capable of reading them for yourselves. Having said that, in order to give you a bit of context, I will just have to briefly summarise their main points. Read more

Mark Zuckerberg Hosts A Public Q&A

When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.

Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.

So down I sat on a rainy Friday afternoon to watch the hour+ long video of Mark Zuckerberg’s Q&A session and, much to my amazement, I was actually quite impressed.  Read more

Blogging Vs Social Media – ‘The Blogging Blogs’ Part 3

Well here we are again lovely people and it’s Part 3 of GrowTraffic’s The Blogging Blogs; so without further ado let’s get on with it…

 

Blogging and Social Media

Love it or hate it, social media is now an unavoidable part of SEO; if you’ve got a website then you have just got to bite the bullet and get social networking in order to promote it. Now we all know that this is a burden most small to medium business owners can probably do without but there are ways and means of easing the burden (most of which I have already discussed in previous blogs).

One such tool that can be used hand in hand with social media to promote your website is the humble blog, although a lot of people make the mistake of thinking that they can only manage one or the other, not both. Here we’re going to have a look at how you can market more efficiently, so that your blog incorporates your social media and works harder for your SEO.  Read more

Marketing with no budget

Marketing is an expensive business. As a marketer I’ve spent years spending millions of pounds on behalf of business owners in order to promote their businesses for them, however what do you do if you need to do marketing with no budget?

There are plenty of blog posts out there discussing how to carry out your marketing on a low budget but no one seems to be talking about marketing without a budget, yet this is something a lot of small businesses and startups face every day. Read more

How to Use Twitter To Build Brand Integrity

An organisation has to be able to present itself in a more human manner in order to generate a more appealing perception to the general public. Senior execs who regularly interact with your business’ clients and customers can add significant value to your business marketing strategy through Twitter.

Social media has become far more important and an seo consultant I recognize it’s time for me to start informing people about the benefits to their search engine optimisation from the use of Twitter.

Read more

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est. 2009

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