I’ve headed up a number of marketing teams in my time. Recently I’ve been thinking about what it takes to be a CMO. The answer, I realise, is so much more than Head of Marketing or even Marketing Director. Read more
There are a lot of different ways a business can facilitate growth. In order to do this, businesses will grow their sales team, create new products, explore different markets, create a new brand or merge with or acquire other businesses.
But over the last few years, businesses have taken up the mantle of content marketing to share out the knowledge they’ve accumulated as a business. They do this to project themselves as thought leaders in their industry and to attract new customers through SEO or through arrangements with industry publications. Read more