If, like us at Grow Traffic, you use Hootsuite to manage social media account you may have found yourself reading the slightly irritating, some would say smug, little Hootsuite owl telling you that one or more of your social media accounts has become disconnected.
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Which Social Media Platform Should I Use In 2019 To Improve My Rankings?
Social media. It’s a rum old thing, ain’t it?!
It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.
Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.
Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.
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5 Social Media Tips to Improve Your Ecommerce Sales
When 2018 began, the total number of social media users in the United Kingdom (UK) reached over 39 million users, with estimates going up to 42 million users. Breaking it down by platform, this translates to:
- 76% on Facebook
- 43% on Twitter
- 39% on Instagram
- 24% on LinkedIn
- 27% on Pinterest
That’s a lot when you consider that, at the end of 2016, the population reached a record-high of 65.6 million. Read more
Social Media & SEO for Small Biz: Get the Best of Both Worlds
SEO and social media marketing are closely linked strategies, both aimed at attracting visitors to your website through organic means. Most social marketers will know that to do well on social media platforms requires a strong brand presence and high-quality content, which by coincidence, is also a great boon for your SEO. By putting effort into both, you can hope to simultaneously increase organic search rankings and maximise social reach for your small business. Listed here are some pointers that will help you to enjoy the best of both worlds.
Do We Need A Family Social Media Policy?
OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.
The Background
First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.
Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.
Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record. Read more
How to Use Twitter To Build Brand Integrity
An organisation has to be able to present itself in a more human manner in order to generate a more appealing perception to the general public. Senior execs who regularly interact with your business’ clients and customers can add significant value to your business marketing strategy through Twitter.
Social media has become far more important and an seo consultant I recognize it’s time for me to start informing people about the benefits to their search engine optimisation from the use of Twitter.
What are Twitter Intent Events
Putting it in the easiest form possible, Twitter Intent Events allows you to monitor the way visitors to your site engage with Twitter.
What is Twitter Intent Events Tracking?
There are now ways in which you can track your Twitter intent events with Google Analytics – 2am’s head of development Leon Smith has been working on a bit of a solution which looks as though it will work quite well.
So what’s all the fuss?
It stands to reason that you want to know what’s happening on your website, Twitter intent events tracking allows you to measure the interaction with integrated Twitter products such as web intent, the Tweet button and the Follow button.
Do I need to understand how people interact with Twitter on my website?
In one word, YES!! Social media sites such as Facebook and Twitter are becoming increasingly important they can produce significant referals back to your website, they are also used as not insignificant ranking factors by the main search engines – so it’s going to benefit your SEO too.
Read more about Twitter Intent Events.