Google makes changes to its algorithms every week. Some changes are significant, some are small. Many happen without us noticing. But every so often, Google announces the changes before it rolls them out. Read more
Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.
You get the picture – you set a goal and then try to get visitors to reach them.
UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?Read more