If you’re wanting your consumers, people, to really love your brand, then it’s essential they feel a connection. This connection is what creates brand loyalty, it ultimately grows into your target market being invested in your every move.
Building your own website can be incredibly rewarding and fun. Or it can be frustrating and incredibly draining on your time.
Before embarking on building your own website, consider if the benefits outweigh the disadvantages and follow our top 5 tips to make it run more smoothly and actually give you the results you desire.
Good old John Mueller. Every time Google’s ‘Search Advocate’ opens his mouth, we all jump to attention. This week he has told us that webpages with similar URLs may not be indexed by Google.
This is pretty big. It should change the way you structure your site, especially for local optimisation.
There are certain things every website needs in order to attract customers, convert them, and rank in the search engines.
This need is based on:
- What people want
- What search engines want (arguably, this is more important; if you don’t please the mighty Google, your site won’t be found by anyone, so it doesn’t matter what they want)
It is a delicate balance, but the right web designers can achieve it.
This infographic tells you the top ten things a website needs.
If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!Read more
Web design can be carried out anywhere by a web designer/web developer and this really does beg the question “is it important to choose a local web design agency.” I personally think it is but I’ll try to objective explore the advantages and disadvantages you may face in the web design process when outsourcing either locally or not.
Most people have some questions about SEO. Too many people think it’s all about the dark arts. So I thought I’d pull together the top 50 most frequently asked questions about SEO and their answers. Read more
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read more