You should always fix broken links when it comes to SEO because it’s just good SEO practice. Every little thing can count when it comes to SEO, growing your businesses and getting that high rank on Google.
If just one thing is out of place or not working, it can have a negative impact on your rank which will then have a negative impact on your business and its performance. So if you are wondering ‘Does fixing old broken links still matter to SEO?’ the answer is yes and here’s why!
When it comes to carrying out a content audit, you must think of every piece of content on your website. The good, the bad, and the ones that have taken a vast amount of time.
Now think of how you keep track of your content. How is your content performing? Do you analyse or use analytics so you can improve your content in the future?
If you do this already, great. But this is for the ones in the back, the ones that don’t. If you’re missing this kind of organisation, I’d invest in a content audit.
In this GrowTraffic blog, I’m going to outline what a content audit is, how to carry out content audits and why they’re important for your business.
If you own a business, then you probably have a website. A website is a key tool in growing any business, but you might be asking what makes a good website?
When you are building your website for your business you need to be thinking about the long term plan for your business and deciding how can your website help further your business plan.
Readability is an important factor for Search Engine Optimisation (SEO) and could improve your rankings in the search results.
Readability is a known ranking when it comes to uploading your content to your website, more specifically when uploading to WordPress with the Plugin of Yoast SEO. If you haven’t used it before or are not aware, Yoast is a feature, with the help of mysterious algorithms that rank the reading difficulty of a piece of writing. Read more
If you’re wanting your consumers, people, to really love your brand, then it’s essential they feel a connection. This connection is what creates brand loyalty, it ultimately grows into your target market being invested in your every move.
Whether you are a business owner, freelancer, start-up, entrepreneur, blogger or influencer, having a website will benefit you and your business. There’s no doubt about that. We live in a digital age. And if you want your business to thrive, it needs an online presence. Read more
Building your own website can be incredibly rewarding and fun. Or it can be frustrating and incredibly draining on your time.
Before embarking on building your own website, consider if the benefits outweigh the disadvantages and follow our top 5 tips to make it run more smoothly and actually give you the results you desire.
Good old John Mueller. Every time Google’s ‘Search Advocate’ opens his mouth, we all jump to attention. This week he has told us that webpages with similar URLs may not be indexed by Google.
This is pretty big. It should change the way you structure your site, especially for local optimisation.
There are certain things every website needs in order to attract customers, convert them, and rank in the search engines.
This need is based on:
It is a delicate balance, but the right web designers can achieve it.
This infographic tells you the top ten things a website needs.
If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
