New GT Blog Header Images - How to Carry Out Content Audits
How to Carry Out Content Audits

When it comes to carrying out a content audit, you must think of every piece of content on your website. The good, the bad, and the ones that have taken a vast amount of time.

Now think of how you keep track of your content. How is your content performing? Do you analyse or use analytics so you can improve your content in the future?

If you do this already, great. But this is for the ones in the back, the ones that don’t. If you’re missing this kind of organisation, I’d invest in a content audit.

In this GrowTraffic blog, I’m going to outline what a content audit is, how to carry out content audits and why they’re important for your business.

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How To Do A Content Audit (And Why You Should)

If you run a blog, if your business website has a blog, or if you have ever toyed with the idea of starting a blog, you have likely adopted the maxim of “publish quality and publish often”. Which comes as no surprise, as the world wide web is simply teeming with articles instructing you to do just that: publish blog posts regularly, so as to always have something new to offer readers and potential customers.

Don’t get me wrong – publishing quality content on a regular basis is something we all should be striving for, in one form or another, but in reality, this is never easy, is sometimes very challenging, and at times neigh-on impossible. Especially if you are the only one writing for said blog.  Read more

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est. 2009

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