If you are looking into digital marketing and SEO you will most probably have come across the words ‘inbound marketing’ and ‘content marketing’, stopped for a second and wondered what’s the difference between inbound marketing and content marketing? Read more
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?Read more
In a world where link acquisition has become a costly, dangerous and generally frustrating business, a content marketing strategy can seem like the obvious solution to your seo requirements; but it’s a long term strategy which success is measured in terms of years and not weeks, so you’ve got to ask yourself if it’s the right strategy for you and if it is be sure you can stick it out when you’re seeing limited (if any) returns. Read more
Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Read more