If you are having problems to reduce your bounce rate, this could be because it is too high as you are not able to increase your traffic, receive more email signs ups and gain new clients.
What Is A Bounce Rate?
A bounce rate is the percentage of page visits. This is also a measure of the specific amount of visits and how it clears through the site entrance and the pages that your visitors might not necessarily find that interesting.
- Improve Your Content’s Ability
The user’s experience begins when they can see that the content you are putting out is readable and legible. If there are large chunks of text, this will scare them away immediately, so I would stay away from doing this.
- Avoid Any Kind Of Pop-Up
Some pop-ups are well thought out and will help you convert and gain visitors into long-term customers, which is an excellent step to improve your conversion rates. But when we are thinking about our websites traffic, this is a great idea.
If you want to build a long-term and successful website that can gain lots of original visitors, consider that it should be avoided altogether for this very reason.
Tips On Reducing Your Bounce Rate
Seeing what needs to be identified and fixing the problem with your pages is the best route to solving this high bounce rate problem.
- Provide A Better User Experience
The user experience is the main feeling that the user will have when interacting with your business through your website. A great user experience is when the user finds a page that is easy to use and pleasing.
- Optimise Where Your Call To Action Should Be
Near enough, every user can decipher whether they like a website or not within a few seconds. Quite often, just taking a look at how the page is displayed, they can tell how it is different from other pages.
Ensure that your call to action is transparent, honest, and easy to understand.
Not telling the truth to your users will leave them with a bad experience, which is one of the main reasons high bounce rates happen.
- Improve Your Website’s Speed
To speed up your website and get it up to date, you should optimise the images you are using, including a great network, and consider including a better network and hosting provider.
One of the best ways to speed up your website is to include a content delivery network or a CDN as was what it is known. Finding the right one will help your speed tremendously.
Easy Ways To Reduce Your Bounce Rate
Many marketing people are steering away from being able to rely on their bounce rate as they are focusing their attention on other things, such as the depth that it has. It is sometimes confusing to measure the bounce rate but still try to keep it low if possible.
- Optimise Your Websites Loading Time
After all, it doesn’t matter how good or even bad a website’s content can be, especially if a user cannot read it correctly.
Did you know that 47% of these users expect a page to load within two-three seconds, so making this optimisation work is very important in reducing your bounce rate?
- Make Your Content More Accessible
Getting your pages to be as welcoming and understanding as possible is one of the best ways to decrease your bounce rate. The less effort the visitor has to put in, the better, as they are more than likely going to stick around for a longer time.