Table of Contents

The Pros and Cons of Using Shortened URLs in Your Ads

Depending on the type of method that you are using to shorten these URLs, you might run into some complications. So, let’s see what the pros and cons of this are.

The Types of Short URLs

  1. Naturally short URL

If something was going to be linked to a page, for example, This is a short and simple URL. This may not be the fastest possible URL, but it is still quick enough.

  1. Custom Short link URL

You can see this kind of URL on all major websites. An example of this could be that you could go on a popular business page that has a long URL. But if you were to check their social media, the URL for that will be a lot smaller.

  1. Third-Party Service URL

This kind of shortened URL could overlap with the URL above Custom short link, as you can use a third-party service linked to your domain and then create your custom link.

Benefits of Using a URL Shortener

Originally, URL and a shortener were mainly used on any social media platform where the character didn’t allow an explanation or any type of call to action with long links.

A shorter Link can be very beneficial, especially when using social media. Some of these benefits could be.

  • Analytics- an accurate tracking link that links to the traffic sources.
  • Affiliate codes- this helps to make sure that you are getting a commission if someone taps on the link, and you get what you deserve.

structuring URL for SEO image of GrowTraffic URL

Disadvantages of URL Shorteners

Of course, there are going to be some disadvantages to URL shorteners. These are.

  • URLs on social media, e.g., Twitter, are no longer used as part of their character and word count.
  • Many consumers may not have realised some of these shorteners.
  • Not many people will want to click on these shortened URLs as they will want to know where this will lead to.

The Advantages of Link Shortening

Short and Concise

There is just something about that short link that makes it way more attractive than a link that can be long and hard to understand.

The long and confusing type of URL can be off-putting to your clients, and this can sometimes happen when the articles you are using for your website, and the main title are used for an URL.

More Attractive Links

The use of shortened links can look very appealing, but not all people who have this feature do this. An example of one of these links could be YouTube, as it will know that is the link that you want to go to.

The Disadvantages of Link Shortening

The Branding Problem

Your website URL is part of your brand and what you represent as the name they see in the URLs, and they will know what to expect from you.

Short links do not do this. The branded link shorteners can sort this problem, but there is a price to pay.

Spammers Use Shortened Links

Hackers may use these link shorteners as a way of being able to disguise where they were able to do this. This may mean that some people might be guessing that you are promoting something else using this shortener.

Google will penalise paid links

Will a URL Shortener Help or Hurt Your SEO?

URL Shorteners are a way of providing help to these longer URLs and changing them into easy-to-use links that will not exceed any social media characters.

Shortened URL Have a More Aesthetic Appearance 

URL Shorteners are marketing gold, as they can make it look easy, especially on social media. This can also be extremely useful when designing your content for different areas of your business.

If you want to include these links to your page, make sure that it is simple and not long, like over 180 characters.

People May Be Less Likely To Click On A Shortened Link

The increasing number of false stories about this means that some viewers could be wary and will be less likely to use and click on these shortened links.

Being wary of these kinds of links could mean that they will not want to click on links like this in the future. However, if you use a more symbolic link, they are in more of a controlled environment and can make a better decision.

The Pros and Cons of Using Shortened URLs in Your Ads

If you want to know more about URLs, give us a call. We would love to talk to you. Email, phone tel:016170620012 Or fill in the contact form page

Home » Search Engines » SEO » SEO » The Pros and Cons of Using Shortened URLs in Your Ads

Share this post