When you think of online traffic, you typically think of search engine results first. SEO, keywords, and meta-descriptions, as useful as they are, aren’t the only way to drive traffic to your site.
You can generate traffic through Google Image Search, too. And quite a lot, at that.
Online, text is important. It provides us with the knowledge we need about a certain topic. But pictures are just as important. They can show examples and demonstrations of things, as well as provide a visual.
How to Get More Google Images Traffic
Garnering more traffic through Google Images is probably easier than you may think it is. And here’s how you can do it.
Before making attempts to get more Google Images traffic, you should know how to optimise them for maximum exposure.
Optimising your images is quite similar to optimising your pages so it won’t be hard to follow.
Re-naming your image files and adding alternative text are image optimisation steps. If you re-name your file, you have the opportunity to add a keyword in the file name. And alternative text is the same. You can add keywords whilst providing a description of the image’s purpose.
And image compression, so that the image is big but the file takes up little storage space. JPGs and PNGs are the best options when saving images in high-quality format.
These all help search engines index and rank your images better.
Stock photos are a no-no. At least, they are if they’re unedited.
So many people use stock images without editing them beforehand. If you edited them before uploading them on your post, you’ll stand out more. But, whether edited or not, that stock photograph isn’t yours. It won’t be linked to you in any way.
However, if you have the resources and time to create original photos for your brand, do it. Original creations can only be traced back to you. Then if anyone wants to credit your image, said credit comes in the form of a backlink.
Another great original creation could be an animated photo, or GIFs. They are incredibly popular and users can filter through for a specific animated image.
Of course, using images on any post is an example of good SEO (Search Engine Optimisation). Though your images have to be relevant.
What’s the point in including a photo of coffee for your blog if your topic is fruit drinks? If the topic was tiredness, caffeine, or energy pick-me-ups, coffee would be relevant.
Using images in irrelevant posts does nothing for you. Back to the coffee example – if someone is searching for coffee images and yours pops up, they may follow the link. When they come onto a blog post about fruit drinks, why wouldn’t they leave? They were searching “coffee”, not “fruit drinks”.
When you’re struggling to fit an actual image into your post, you can always use infographics. Infographics are a good way of including images into your post. You can write in related information, use clip-art style images for presentation, for your post and it counts as a relevant image.
Bonus – there’s lot of free sites out there where you create infographics!
Whether you’re using originally created photos, self-made statistics charts, or infographics, you should add watermarks. The same way you would add a copyright to a piece of work you published.
Just, it’s not only for copyright purposes. For sure, you should be credited for any work that is authentically yours. It helps bring traffic in that same sense.
Watermarks bring credit to your images so people know they can’t use them without linking to you. They also provide people with the information that similar photos can be found on your site. So targeted audiences will visit your site to find that image and perhaps similar ones, too.
Google Image Search Traffic
There you have it. Some quick trips to help drive traffic through Google Image searches.
Obviously it’s not an overnight process. Just like organic SEO. You have to be patient and consistent with image posting and editing.
Lucky for us, people are always searching for images or GIFs so they’ll always be necessary.
It’s important to know, though, that you have to have good content for any chance at successful SEO. By “good” content, that means content that is unique, resourceful, credible, valuable.
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