Well, my inquisitive reader, let’s embark on what hopefully will be a fascinating expedition into the enticing enigma of SEO. It’s a tale where time itself is our trusty yet troublesome sidekick. Don’t worry, I’ve decided to illuminate this post with some flowery prose to keep you interested. Feel free to leave a comment if it just drives you mad!
Picture this: SEO – that elusive beast – is a grand old tortoise in a race. It steadily plods along, always aiming for the finish line and yet never rushing to get there.
You see, SEO isn’t a hare-raced hullabaloo, an eager sprinter dashing forth at full throttle. No, no! It’s a slow burn. A simmering stew. A fine wine maturing in the shadowy depths of an internet cellar. It’s like making a proper British cup of tea. You can’t just dunk the teabag and sup; you’ve got to let it brew a bit! It’s all about patience, love and a smidgeon of good old-fashioned good luck!
So, why’s our old friend SEO such a slow coach, you ask? Well, here’s the scoop: SEO, like a well-told tale or a complex puzzle, has many pieces that need to fit together in order to really know what’s going on. It involves a smorgasbord of factors, each as crucial as the other, each adding their secret spice to the mix. We’ve got relevant keywords, bountiful backlinks, dazzling domain age and captivating content – it’s quite the colourful cocktail – and yet we still don’t know for sure what makes one-page rank over another.
Consider the competition, that sly fox ever ready to snatch the top spot on the search engine’s stage. It’s a dog-eat-dog world out there, and the stronger and smarter your SEO game, the better your chances of outfoxing the lot. But, alas, strength and smartness don’t spring up overnight. Much like a well-tended garden, they just need time to grow.
And there’s a bittersweet truth, a paradox in the grand scheme of things: while everyone’s vying for quick results, what “results” mean can be as varied as the stars in the sky! Some people want more traffic simply to stop their competitors from getting more traffic whilst others want higher returns. But then, some like to dance to a different tune altogether! Either way, as it says above the door of our agency, we just love to grow traffic!
Now, it’s crucial to remember SEO isn’t a one-size-fits-all kind of deal! What works for one might not work for another. It’s like trying to fit a round peg into a square hole, a conundrum as old as time itself. And that’s why it’s important to have a goal, a beacon of light to guide you through the dense foliage of the SEO forest. Once you know what you’re aiming for, you can set a timeline and create a roadmap to get you to your destination. Until then you might not be able to see the wood for the trees!
The time it takes for SEO to show its magic is measured in months and years and not days and weeks. I tend to tell clients they should be thinking about 12 months to 18 months before they really start to feel truly confident SEO is going to work for them. For many companies, it won’t take anywhere near that long, but remember, this isn’t a set-in-stone kind of deal. It’s more of a ballpark figure, an estimate if you will. You could see results much faster or it could take a wee bit longer. It’s like waiting for rain in Britain; you know it’s going to happen, but you’re never quite sure when. And when it does, oh, it’s a symphony, a resounding chorus of digital applause as your website climbs to the top of the search results, the perfect crescendo to your patient wait.
Now, if you’re more of a hare than a tortoise, if patience isn’t quite your cup of tea, you might be tempted by the allure of paid advertising. It’s like grabbing a taxi when you can’t be bothered to wait for the bus. It gets you there quicker, sure, but the journey’s not half as rewarding. And remember, once the metre stops running, so does the taxi. Your ads might vanish into thin air as soon as you stop forking out the cash. SEO, on the other hand, sticks around. SEO is like that one friend who always has your back.
Now, I’m sure you’re a discerning sort and you’re going to sit around twiddling your thumbs while SEO does its thing. You’ll want to know what’s going on, to see the fruits of your labour, even if they’re just starting to sprout. Well, there are loads of tools that let you do just that. You can see the average click-through rate of your website, the top-performing pages and keywords, and all sorts of useful tidbits. It’s like having a crystal ball, giving you a sneak peek into the future of your SEO journey.
SEO is a game of patience, a marathon rather than a sprint. It’s a slow and steady journey, a delicate dance that takes time to master. But when you finally see the results, when your website starts getting more traffic, when your brand becomes a familiar face in the sea of search results, it’s a feeling like no other.
So, here’s to SEO, that persistent tortoise, that slow-burning fire, that complex puzzle that’s as frustrating as it is rewarding. It might take a while to see results, but when you do, it’s nothing short of magic.
Just remember in the grand scheme of things, a few months is but a blip, a fleeting moment on the calendar of an SEO campaign. But the rewards of a well-executed SEO strategy and worth every tick of the clock! Just trust the process and when that clock ticks down and the bell chimes out, it will be like the dawning of a new year!!
If you need some help with your SEO or growing your business online, GrowTraffic is here to help. Take a look at our SEO page, message us on the contact page, email info@growtraffic.co.uk or just call us on 0161 706 0012.
