It is no secret that blogging is one of the most valuable elements of a successful SEO strategy. But how? This GrowTraffic blog aims to explore ways that blogging helps SEO and rankings.
The world of digital marketing and SEO is ever evolving, and we understand that it can sometimes be tough to keep on top of ways to help your SEO and website rankings. Despite ongoing changes to the world of SEO, blogging remains a powerful tool when it comes to boosting rankings and supporting an in depth keyword strategy. Although the landscape of digital marketing may change, one thing remains constant – high quality and valuable content. Blogging is a great way of not only informing your site visitors but also pleasing search engines.
Ways That Blogging Helps SEO And Rankings
In our blog, we’re going to explore the key ways that blogging helps SEO and rankings but please note that this is just the tip of the iceberg!
Fresh Content
When we talk about blogs, not just any blog – but fresh, new content! Search engines love fresh blog content. Regular blogging is a great way to keep your website updated which signals an active and relevant site to search engines.
Keywords
Blogs are a brilliant way of supporting your keyword strategy. Targeting keywords and phrases greatly improves your chances of ranking.
Long-Tail Keywords
If you have a thorough keyword strategy, the likelihood is that you have a number of long tail keywords you want to target. Blog posts are ideal for this! Long tail keywords are ideal for bringing in highly targeted traffic.
Internal Linking
Blogs are a great place to develop your internal linking profile. Internal linking helps search engines crawl and index your site more effectively, positioning you as an authoritative figure in your industry.
Backlinks
We said it – blogs are great for SEO! This means off-page SEO too! High quality content in your blog can attract natural backlinks from other websites which is a crucial factor for your off page SEO strategy.
Authority Building
We’ve touched on authority. Regularly putting out relevant blog content helps establish your website as an authority in your field.
Content Relevance
Blogs are great – if they’re relevant. Relevant blog content massively improves user experience and reduces bounce rates, both of which are ultimately important for successful SEO.
Mobile Optimisation
68% of users use their mobile phone to browse the web. Which is why it is hugely important to optimise your blogs for mobile. Increasing accessibility is a great way of further improving rankings.
User Engagement
Producing engaging and relevant blog content encourages users to stay on your site longer, decreasing bounce rates and therefore positively affecting rankings.
Social Sharing
Blog content is a great thing to share on social media. By sharing your website content on social media channels, you are driving more traffic back to your site, increasing content reach and also potentially earning more backlinks.
MultiMedia
The use of multimedia – images, videos and infographics in your blog post is a great way of improving user engagement and therefore improving your SEO
Pillar Content
Google loves pillar content! The more evergreen resources you can create, the better your SEO.
Niche Targeting
Blogs enable you to take a deep dive into niche topics, which in turn appeals to niche audiences and improves the relevancy of your site’s content.
Local SEO
Blogging can improve your local SEO. How? Local businesses are able to use your blogs to target specific areas, which helps your local SEO efforts.
Content Updates
Blogs can improve your rankings by reflecting changes in your industry and by keeping information current.
Answering FAQs
Many of your users turn to your blog for answers to their questions. Creating content is a great way of answering some of your FAQs. This type of content can attract users who are searching for answers – further improving your authority and therefore, rankings.
Guest Blogging
Another form of blogging that can help SEO and rankings. Accepting guest posts on your website as well as contributing to other blogs can earn you valuable backlinks.
User Generated Content
Another way in which you can improve rankings through your blog is by encouraging user comments and reviews – this then enables you to add fresh content and boost engagement.
Email Marketing
Blogging can improve our email marketing strategy. I’m sure you’re wondering how the two are linked. Blogs can be shared via email, and like with social media, can help you with driving more traffic to your site.
E-A-T
No, I’m not hungry. E-A-T stands for Expertise, Authoritativeness, Trustworthiness – a vital part of your content marketing strategy. By producing high-quality blogs you are making positive changes to your website’s E-A-T score.
Thought Leadership
Blogging can help SEO and rankings by demonstrating thought leadership. This is similar to the authority we have explored earlier in the blog. Blogging allows you to share your expert insights and establish yourself as a thought leader in your field.
Competitive Analysis
Blogging can help you improve SEO in so many ways – even those that venture out of content marketing. You can use blog content to analyse and compare your services against competitors, further guiding your SEO strategy.
Content Length
Creating blog content isn’t a one size fits all approach. Your blog content should be varied. Creating some longer and more comprehensive pieces is a great way to ensure your website performs better on SERPs.
Content Frequency
Content should vary in length and depth, but never in consistency! Posting regular blog content to your site is a crucial way to maintain and improve rankings.
User Intent
Understand your audience. Crafting blogs that align with the user intent on search engines is a brilliant way to boost SEO.
Brand Recognition
One of the key ways in which blogs help SEO and rankings is by improving brand recognition. By publishing blog content constantly, you are boosting your recognition on SERPs, and building trust with your audience.
Demonstrate Expertise
Blogging is a brilliant opportunity for you to demonstrate your expertise, also improving the all important relationship with your audience.
Portfolio Building
Your blog content can be a really great way to boost your content portfolio, helping your outreach efforts.
Ranking Stability
The fewer blogs you have on your site, the more fragile they are. The trader your range of content, the more stable your rankings will become.
Activity
If nothing else, releasing blog posts onto your site shows your visitors that the lights are on, and someone is home! Being consistent with your content marketing shows your audience that you are constantly updating your website with fresh, and relevant content.
Promoting Other Content
By incorporating your images and videos into your blog posts it gives you a great opportunity to share and promote your other content.
Resilience
Blogging makes you more resilient to those pesky algorithm changes that many of us fall victim to. If your site is consistently full of high quality content, it is likely to withstand changes in search engine algorithms.
Improves Indexing
Google will discover each piece of content you put out there. The more things are being indexed from your site, the more Google will start to pay attention to you – boosting your SEO!
Improves Site Quality
Many of your pages – contact, about – aren’t necessarily full of high quality content that makes a huge difference to SEO. By including in depth blog content, you are improving your average content quality on your site which improves the overall rankings.
Blogging Compounds
A blog never stops growing – which means your digital marketing efforts compound over time, keeping you relevant for a long period of time.
Improving Metadata
By incorporating blog content on your site, you are able to use more schema markup and make positive changes to metadata (by including meta titles and descriptions in your content). This is a great way of impressing search engines.
Content Syndication
Syndicating your content can host many benefits, including increased exposure and drawing more people to your site.
Ways That GrowTraffic Helps SEO And Rankings
Blogging remains a versatile and powerful tool for improving SEO and rankings.
And luckily for you, our content marketing team are great at it! If you need help delivering consistent, valuable and optimised content on your blog, feel free to reach out to a member of our team today!
You can call us on 0161 706 0012 or email info@growtraffic.co.uk.
