What is website monetization?
In a nutshell, website monetization is the process of earning revenue from your website. The conversion of turning existing traffic into revenue requires several skills. In this blog, we prepare you with several websites and tips to help you monetize your website traffic. Who doesn’t want to earn money from their website?
Of course, it costs to upkeep a successful website, so we have put together a guide on how you can make that money back, plus more, through your website traffic!
What is affiliate marketing?
Affiliate Marketing refers to the process of earning by driving a sale for a company. Think of it as earning a commission. Every time that company makes a sale, through your promotion, you earn.
Further Reading: The Top Success Stories From Affiliate Marketers
Affiliate marketing is a great way to earn money from your website’s traffic, specifically if you don’t have products of your own to sell. There are several sites to help you do so:
Clickbank is a global platform for affiliate marketing. Their vast affiliate marketplace is a great place to start when wanting to connect with sellers. Find a product you like, relate to your site, and promote it to your website users and email subscribers. It’s as easy as that!
The Amazon Affiliates Programme is one of the largest in the world. It is an easy way of monetizing your traffic by promoting Amazon products on your website. Their customized linking tools mean you can adapt the links to your page – promoting products that you believe your website users would be interested in. Nearly 90% of shoppers in the UK, so why not make some money from it yourself!
Not an affiliate network, but a bank of knowledge. Backlinko provides SEO and marketing strategies to boost your rankings and monetize your website traffic.
What is PPC?
PPC, Pay-Per-Click, is the opposite of driving organic traffic. Advertisers pay a fee each time their ad is clicked. Quality PPC results in a high ROAS and more traffic to your site. Picking the right ads and niche is key when launching PPC ads as you want to drive volume to your site.
Google Ads is Google’s PPC advertising solution, a marketplace for ads. Users bid for keywords for their chance to promote their ads on Google. Once there, the PPC begins, you earn every time somebody clicks on your ad and visits your site.
Granted, Google is the largest search engine. However, the rise of social media has meant that people are discovering sites through many more search engines besides Google. Facebook Ads, you guessed it, is a PPC campaign for Facebook, Instagram, and Messenger. Creating your personalised PPC campaigns through Facebook Ads Manager will drive traffic to your site from social media and earn revenue.
GrowTraffic, although an SEO-focused agency, specialises in delivering PPC campaigns to businesses too! Flexible PPC campaigns tailored to you and your website’s needs. We aim to help with your paid adverts to achieve a high ROI for you!
Want to know more about our PPC services? Find out more here.
Selling Ad Space
What Is Selling Ad Space?
The opposite of buying advertising space for yourself! Selling ad space is simply designating space on your website for other people to advertise their products. Making money directly from advertisers.
A marketplace for, you guessed it, buying and selling ads. BuySellAds is a platform for both publishers and advertisers to tailor campaigns they want to share for specific traffic, whatever the target audience.
Google AdSense allows publishers to receive relevant ads to their site. For Eg. If your site is about animals, ads such as dog training and cat food products will show, so the ads won’t look out of place! Thanks to Google’s set CPC for selling ads, this is an easy way to monetize your website traffic.
Selling Your Products
Does your business come with products? Sell them! Low in upkeep and high in revenue. Selling a product doesn’t need the attention of content creation, once it’s done and made, it’s there to promote. Even if your business isn’t natively an e-commerce site, think, about what your business offers that you can turn into a product to sell; ebooks, tutorials, training sessions, etc.
Amazon Kindle Direct Publishing. This is a great platform to self-publish e-books and reach a large audience. Can your business offer advice or services in the form of an e-book, give KDP ago!
Etsy is a separate site from your own. And isn’t a tool to drive traffic to your site. But that doesn’t mean it’s not an opportunity to monetize. If you have products to sell, Etsy is a great marketplace to get your products out there, driving traffic to your products, without your website.
What is Lead Generation?
Lead Generation is the process of enticing prospects into your business’s products or services and nurturing them in their experience on your site, with the end goal of them becoming paying customers.
Further Reading: How To Dominate Lead Generation Without Using A Phone.
GlobalWide Media (once known as Neverblue) and Peerfly are two sites that do a very similar thing. Lead Generation is similar to affiliate marketing in terms of monetizing. Generating leads for other websites can earn you money. If you think their product or service is complimentary to your site, send your traffic there, and earn whilst doing so!
There are many tips and tricks that we gave to help monetize your website traffic.
Get In Touch
Sure, there are lots of great sites out there to monetize your website traffic. But we can help too!
If you need some advice on your website traffic, let us know!