Table of Contents

What Are Backlinks In SEO?

Backlinks are direct links from one website to another. When someone links to your site, you will have a backlink from them.

Then you link to one of their webpages, they will see a backlink from your business.

On-Page Optimisation

This is a process in which content is created and is able to help the search engines grasp what your webpage is about. On-page optimisation is the opposite of backlink building, which is off-page optimisation.

Off-Page Optimisation

Off-page optimisation is about being able to demonstrate to different search engines that the work you offer is available to others too. it consists of any form of content that refers to your website or business that appears on a different website. But, the most important step in this is the fact that it is a backlink.

Types Of Backlinks?

No Follow Backlink

This is the tag that informs you to tell the search engines to dismiss a link. The level of these websites stays the same with this backlink. This no follow backlink is not the link that will help your website rank higher or be more visible.

Do Follow Backlink

These are the type of backlinks that a lot of companies will want. The websites that are the most well-known will hold the higher value with regards to this backlink.

This kind of backlink also helps to rank your website and its popularity even more.

Why Are Backlinks Important?

Backlinks are great for three main reasons.

  1. Rankings

 Having search engines like google can guide backlinks on how they can be improved. The more well-known you are, the better chances you have of being at the top.

  1. Discoverability

 Search engines are able to source new ideas by looking at previously visited pages that they have seen before and might already know about by seeing if they can spot any new useful links.

Since these search engines can spot the top pages a lot better than the ones that are not as noticed, the content will be found way faster through the backlinks of these websites.

  1. Referral Traffic

Backlinks are used to navigate customers to helpful and also useful resources. This is why they are described as being very accessible.

When visitors find a link to your website, your business will then receive the referral traffic.

SEO consultants should use analytical tools to measure SEO efforts

What Makes A Good Backlink?

Backlinks are not always the same. Below are some of the ways that link to a backlinks theme;


 Google adds more value to the noticeable backlinks as people will more often than not click on them and rank them higher.


 The backlinks from the successful webpages will show more authority than the unsuccessful ones.

Including internal backlinks will also help with the website’s popularity.


 Backlinks from these increasingly popular websites will show more traffic than the ones that are not as popular.

This is also very noticeable. The query is how is the high- traffic pages benefiting the low-traffic webpages?

How To Get More Backlinks?

You can get more backlinks by creating them, earning them and building them.

Earning Backlinks

 This happens when visitors come across your website via the search engines. An example of this could be Google or even other social media platforms that are able to link to your page.

Creating Backlinks

 You manually add links here to your own website and other webpages too. An example of this could be you including these links in directories and also leaving comments.

Building backlinks

 In this instance you would get in contact or in touch with different businesses, editors and so on to ask for that backlink. In order for this to then work you need to have a clear path.

What Are Backlinks In SEO?

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