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What Are Examples Of Digital Marketing?

There are many types of digital marketing and it’s all data-driven. And thanks to the constant evolution of technology, this data can be analysed efficiently and quickly.

What Is Digital Marketing?

Any promotional efforts of products or services that is done via digital methods is digital marketing. That could be through the search engines, social media pages, or emails.

Compared to traditional efforts, digital advertising has a much more international reach and isn’t limited as much regionally. Digital methods have a higher influence in comparison to prints and billboards. Because who isn’t on their phones these days?

What Are Some Examples Of Digital Marketing?

Some of the most popular types of digital marketing are:

  • Search Engine Optimisation (SEO)

  • Pay-Per-Click (PPC)

  • Social Media Marketing

  • Content Marketing

  • Email Marketing

And these are also the services that we provide here at GrowTraffic.

Search Engine Optimisation (SEO)

Ultimately, the goal of SEO is to increase your website’s results page ranking through gaining digital traffic and visibility. Marketers perform keyword and competitor research to gain knowledge and stay on top of current trends.

Staying up to date is key. SEO can be challenging due to Google changing, updating, or creating new algorithms. So long as your website follows Google’s Webmaster Guidelines, you’re good to go.

Pay-Per-Click (PPC)

PPC refers to any advertisements or promotions that are paid for through clicks. The most common PPC advertising can be seen on SERPs (Search Engine Results Pages). They are the very top results and show as an ‘Ad’.

This method is short-term. Once you stop paying for the service, you’re product or service will stop being promoted.

Social Media Marketing

SMM is all about the socials. Any platform you have on a social account. Practically everybody knows about social media, whether they’re regular users or not.

Posting promotional content online and responding to reviews, comments or messages is social media marketing. Social marketing teams work to reach as wide an audience as possible and make sure the brand is heavily promoted.

With the diversity in ages, countries, and races using social media platforms, it’s essential that social media marketers are creative and innovative in their content designs. Catching the attention of people that could become potential customers is important.

Content Marketing

This refers to the information found on your website. Blog posts, e-books, videos, podcasts, and other resources.

The main goal of content marketing is to have the visitor become the customer. Though this doesn’t necessarily mean that they have to make a purchase. It could just mean them signing up to your newsletter.

Providing content that is valuable and truthful will help you to build a relationship with your customers. They’ll know that they can trust the services or products you offer because you’re being honest and transparent with them.

Unlike PPC, content marketing is long-term. Relevant content will build up over time which will constantly be available to customers and search engines. It will bring in traffic, build credibility, and your website will start to gain authority.

Email Marketing

Social media may be on the rise but email will always be relevant. (Plus, you need an email account to actually set up a social media account!)

Email marketing pros know how to sell a campaign. And they do it to the optimal audience. There’s few things marketers typically do to build their strategy:

  • Sense of Urgency: By using neat tricks like saying time is running out, or there are limited items left, the receivers are more likely to click to your website.
  • Personalisation: When emails are personalised to the unique interests of subscribers, they’re more likely to engage with the content in the email.
  • Preferences: A lot of people get annoyed by one too many emails. Allowing subscribers to choose preferences means there’s a higher chance of email interaction. They’re receiving what they want to receive, and the right amount.

Get In Touch

We are an experienced and multi-award-winning agency, specialising in SEO and digital marketing.

If you’re interested in starting or improving SEO on your website, then contact us!

You can call on 0161 706 0012, email info@growtraffic.co.uk or fill out our contact form.

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