As a digital marketing agency, you probably hear us, and companies alike, talk about the importance of content and what good content can do for your business. But do we talk about what good content looks like for your business?
The world of content is a complex one to navigate but can reap undeniably beneficial results for your company when mastered. We appreciate that there are a plethora of types of content and knowing which ones are best for you is tricky – that’s what we’re here for!
In light of Google’s Helpful Content Update, businesses should be focusing their marketing efforts on content and broadening their horizons when considering what types of content work for them. There are so many different types of content, all offering their own benefits. This blog aims to explore what are the best types of content for your business.
Different Types Of Content
Producing a variety of content is the key to keeping both existing and potential customers and helping them to stay engaged with what you produce. Churning out one blog after another, and not venturing into unknown content territory just doesn’t cut it anymore.
In our diversely connected world, more and more people are leaving sites that are filled with long-form, wordy content. Spicing up your site with a variety of content is key to connecting with more people on the internet. But there are so many different forms of content you can choose from. Each piece of content should be carefully selected and planned to fit in with your wider marketing strategy.
But what are the different types of content to choose from?
- Social Media Posts
- Blogs
- Newsletters
- Infographics
- Video
- Podcasts
Creating content is essential, but what goes that extra mile is creating varied content, catching a wide range of clientele. As long as the content is eye-catching and interesting it is bound to attract customers. For a culture that has been conditioned to withhold smaller amounts of information and has a shorter attention span, quick and catchy messages are usually best to grab those at the top of the funnel, with the longer, more informative content coming later in the sales process.
The Best Types Of Content For Your Business
2023 is likely to kick content up a gear. There is no mistake in the importance of good content. Content has played a crucial role in digital marketing strategies for several years, however, this year it looks as though there are specific types of content that are regarded as the ‘best’.
The types of content that is likely to get heads turning this year are ultimately the forms of content that are the most authentic and relatable. Customers want to see the true you and not just be bombarded with sales messages. Whom they are investing their time and money into is often regarded as just important as what.
Podcast is set to continuously grow in popularity over the coming year.
Whilst you’re here, why not check out our podcast? You can listen to our episodes here.
The more interactive the content, the better. Short-form videos, bitesize how-to guides and podcast episodes are likely to get more traction for your business than long-winded written copy. Especially when it comes to social media.
In a nutshell – there isn’t one type of content that reigns supreme. In fact, it’s quite the opposite. The key to having a successful content marketing strategy is by using a variety of different content styles.
A lot of this is about trial and error too. Keep an eye on your analytics and take note of what content forms are performing best for your business. Growing your content strategy on past successes is the key to developing an ever green plan, attracting and keeping customers.
How GrowTraffic Can Help With Producing Content For Your Business
Confused about what content is going to work best for your business? We understand.
Leave it to the experts.
If you would like to have a conversation about your content marketing strategy or learn more about the different types of content and which ones work best for gaining traffic – get in touch with us.
Our team of content marketing professionals are on hand to answer any queries you may have regarding content.
Call us today on 0161 706 0012
Or drop us a line at info@growtraffic.co.uk.
