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What Are The Most Effective Types Of Social Media Advertising?

A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.

If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!

Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.

But how do you choose the best and most effective social media advertising for your business? Well, I say, if you can’t beat them, join them! One of the reasons why businesses are quickly taking their digital marketing strategies to social media is because it’s cost-efficient. And if I were you, I’d invest in these top social media advertising platforms as soon as possible.

1. Facebook Ads

Facebook is the leading social media platform in this digital world. You and I are just two of the 2.2 billion Facebook users that are enjoying scrolling their News Feed daily. 

You can take advantage of different kinds of ad types like Photo Ads, Video Ads, Carousel Ads, Slideshow Ads, Collection Ads, Canvas and more.

The objectives and budget are also customizable. In fact, Facebook has a Campaign Budget Optimization (CBO) feature that allows Facebook to designate most of the allocated budget to the most productive campaigns.

On top of that, there are plenty more features you can leverage to maximise your ad spend.

2. Facebook Messenger Ads

Facebook Messenger is also not far behind, with about 1.3 billion users per month. According to their statistics, 10 billion messages are exchanged between businesses and people per month.

When setting up your Facebook advertising, make sure to set the Facebook Messenger option so you can make your ads appear in people’s inboxes as well.

Another excellent feature for Facebook Messenger advertising is that a click-to-Messenger call-to-action button is also a strategic way to compel your target audience for further communication.

3. YouTube Ads

YouTube has over 1.9 billion users since October 2018. And because video advertising has seen an upswing in the recent year, YouTube deserves a spot on this list.

You can choose between three different types of video ads. TrueView In-stream Ads is an ad that appears before the original video. Bumper Ads is beneficial when you want to reach mobile users through short six-second videos with a concise message. Last but not least is the TrueView Discovery Ads. These are video ad formats that appear on the YouTube search results.

However, that’s just half the battle. The second half is how to make people click your video. So you have to think of compelling titles and descriptions to increase click-through rates.

4. Pinterest Ads

With over 250 billion users, Pinterest is also an interesting way of advertising your products through images. It has a Pinterest Ads Manager feature where you can control and modify your campaigns. Plus, you can set your goals according to the audience, keywords, interests, demographics, placements and more.

5. Instagram Ads

Instagram has slightly over a billion users under its belt. Because Facebook owns this platform, you can take advantage of the same types of ads such as Photo Ads, Stories Ads, Video Ads, Carousel Ads, Collection Ads and more.

Although Facebook still has a bigger reach than Instagram, you can optimise the consolidated monitoring feature of both platforms. You can create, monitor and modify your Instagram ads through the Facebook Ads Manager, which is a hassle-free way of managing many campaigns in different platforms.

6. Twitter Ads

Twittermight be the underdog here, as all the other types of social media platforms have a relatively broader reach. But don’t you see that this is an excellent chance for you to capture 335 billion Twitter users’ attention? Plus, Twitter offers a low cost per click than most platforms, so why not dive in?

About The Author

Leanne Brooks is a passionate young blogger who loves to write about SEO techniques, digital marketing, social media and more. She is currently working for Galaxy Marketing, one of the leading providers of views, likes, Instagram followers & real comments for YouTube, Twitter and more social media networks. 

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