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What Are The Pros And Cons of Outsourcing Link Building?

Link building is one of the many attributes of a successful SEO strategy. Many businesses choose to outsource this element of their marketing, for a number of reasons. This blog aims to explore both the pros and cons of outsourcing link building. So, if you are a business with a digital marketing strategy, listen up! This article may help you with your outsourcing decisions…

Firstly, let’s look at what link building is!

What Is Link Building?

Link building refers to the practice of creating hyperlinks, commonly referred to as backlinks, for the purpose of improving search visibility. Most commonly, businesses tend to embed these links into other, relevant pieces of content across the internet.

Acquiring links to your website from other websites is a key factor for Google when judging the relevancy of your site. Link building is an essential element of SEO for establishing the authority of your business among its competitors. 

Due to it being one of the most important search ranking factors we encourage businesses to make it a priority in their SEO strategies. However, we appreciate that SEO is among a long list of priorities for business owners, that’s where we come in! Outsourcing link building to an SEO agency is a brilliant way of making sure it is checked off the to-do list and done thoroughly and successfully. 

As with anything being outsourced, outsourcing backlinks doesn’t come without its challenges. Weighing up the pros and cons of outsourcing link building is essential when it comes to what’s important for you, your business and your SEO strategy.

woman creating backlinks

Pros Of Outsourcing Link Building

It is no secret that due to the importance of link building, it is labour-intensive! It often gets lost on a checklist due to the time and labour that is necessary to be committed to it. So get someone else to do it!

Outsourcing link building’s main advantage is that it’s more convenient for you. Sparing hours on link building leaves you to focus on the other elements of your business and improving your customer relationships.

Of course, it matters to whom you give your link-building task! But trusting a well-established SEO agency (shameless plug for ourselves!) offers another huge advantage to your business! An agency which specialises in SEO like ourselves has developed years of experience when it comes to link building.

Choosing an agency that can navigate the terrain of link building can result in higher-quality backlinks, producing better results for your business.

One of the main reasons that companies vote against outsourcing tasks such as link building is due to the added expense, of paying somebody external to do a task relating to your business. We’re here to turn that rumour around.

Outsourcing backlink building may actually be more affordable for you! Instead of hiring somebody in-house to undergo link building is in fact almost always more expensive than outsourcing and can potentially lead to low-quality links.

quality link buildingCons Of Outsourcing Link Building

Outsourcing a task as important as link building for your website doesn’t come without its risks. It’s important when exploring outsourcing link building that we look at all of it; the good, the bad and the ugly!

As with any outsourcing, comes a lack of control. Not having control over aspects of your business can be daunting, and can sometimes end in results that you didn’t anticipate, or want.

Developing a relationship with your link building agency is probably the most crucial part of this process and a key way to challenge any cons that come out of outsourcing. Holding the agency accountable for link building and keeping open communication allows you to get the most out of this outsourcing experience and also allows the agency to understand your wants and needs.

Outsourcing Link Building With GrowTraffic

We have already established that choosing the right agency is essential when trusting them with one of the most important elements of your business’s online presence. 

At GrowTraffic, we have years of experience with helping businesses boost their SEO efforts, more specifically, we have a plethora of experience with building links.

Want to know more about outsourcing your link building? Give us a call!

You can get in touch with us today by calling us on 0161 706 0012 or dropping us a line at

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