If you have a business or even a web presence of any size, then you need to start thinking about SEO. SEO is vital if you want to try and grow your traffic and get more people seeing you and your content online.
Before you get into SEO however, there are a few things that you should know about.
What Is SEO and How Does It Work?
SEO stands for Search Engine Optimisation, and it refers to the practice of getting your website to rank highly on search engines like Google and Bing.
Search engines like these use algorithms to decide how strong your website is and whereabouts it should rank on a search. If you want to rank highly, you need to impress these algorithms and if you want to impress these algorithms then you need to use SEO.
SEO can come and be used in a variety of forms, but a major factor is keywords. When people type something into a search bar, the search engine will pick up on certain words being used in the searches and take note of how frequently people are using them. If these keywords frequently appear on your website, in any form, then the search engine will deem your website relevant and rank you highly when it comes to that search term.
What Are The Things People Who Are New To SEO Need To Know?
Using SEO on your website can make a huge difference for you and your business, but it can be tricky to get the hang of SEO and how SEO works if you are new to it.
If you are just starting to get into SEO and using it on your websites and socials, then here are the things people who are new to SEO need to know?
You Need To Understand How It Works
To effectively use SEO, you need to understand how it works. There is no use writing SEO content if you are not confident in what you are doing, and it might come across in your writing. There are plenty of helpful sites and guides that can help you understand SEO and how to effectively use it in your business plan.
It’s Not Just About Writing
Writing blogs and social media posts is a big part of SEO but it’s not just about writing. The Google algorithm takes a lot of different things into account when analysing your website, including how user friendly it is and if it has too much spam or unnecessary features.
It’s tempting to make a website with all the bells and whistles, but sometimes it’s better to have a simple, well-optimised website that utilizes SEO well and gets a higher ranking.
Keywords don’t just have to be for blogs. You can use them anywhere on your website, including in meta descriptions and alt text.
It Won’t Happen Overnight
SEO can take some time to take effect and it won’t happen overnight. It can take a few weeks or even months before you start to see some change in your ranking.
You don’t need to run SE crawls every day to keep track of your progress. Instead, be sure to check your ranking every other month or so, this way your website has had time to change position and you can clearly see how well your website is doing.
Things Will Change
Search engine algorithms have a tendency to change and this that once ranked very highly can suddenly drop or stop ranking at all. If this happens there is no need to panic and you can easily change and adapt your centre to suit the new algorithm.
It’s always a good idea to keep up to date on all the latest algorithm updates and developments so that you are never caught off guard or by surprise.
You Need to Keep At It
SEO is not something you can do once and be done with it. you need to keep at it and keep posting regular content so that you don’t lose any momentum. It’s helpful if you set up a schedule or plan out a content calendar so that you always know what content needs uploading for which days.
How To Get Help With Your SEO?
We understand that SEO can be a little confusing or overwhelming before you get the hang of it. Here at GrowTraffic, we want to make using and understanding SEO is as easy as possible. If you think your business is ready for SEO but you aren’t sure where to start, then GrowTraffic can help.
Contact us for more information on how to get your SEO started.