Content marketing is a big deal. Within the digital marketing world, content is king – or so the saying goes (actually it’s more of a mantra) but anyway… Statistics show that 91% of B2B marketers use content marketing.
If you’re not yet using content marketing to grow your business, you’re kind of falling behind the times! But before you go partnering up with a content marketing agency, it’s only right that you know exactly what the agency is going to do for your business.
In this blog, we’re going to answer the question that many business owners are asking: what do content marketing agencies do?
What Is Content Marketing?
We often talk about content marketing in our blog, so I won’t go into too much detail here.
In a nutshell, content marketing is an inbound digital marketing strategy. It is the act of creating high-quality, engaging content to attract organic web traffic to your website. The content can vary from blogs, how-to guides and infographics to podcasts and videos.
Rather than advertising your business, content marketing attracts potential customers to your website who have used online search to show an interest in the product/service you offer.
The content created is always relevant to your target audience and is often providing an answer to a question a potential customer may have.
Content marketing goes hand in hand with SEO (search engine optimisation). Basically, for your website to be found by your target audience amongst the thousands of websites offering similar products and services, it needs to rank well on search engines, such as Google.
And to rank well on search engines, your website needs lots of high-quality, engaging content that’s optimised for search engines.
What Are The Benefits Of Content Marketing?
There’s a reason why content marketing is so popular amongst businesses. It has a ton of benefits – plus it’s a cost-effective digital marketing strategy!
According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing strategies and generates more leads.
Here are just some of the benefits of content marketing:
- Increases your reach on search engines and boosts your organic traffic
- Targets search users who have shown an interest in products/services related to your business
- Builds brand awareness and educates potential customers about your business
- Demonstrates that your business is a leader within the industry
- Gives you an opportunity to engage with your customers and build trust
- Improves the authority of your website (meaning Google is more like to trust your site)
- Content keeps working for you (so long as it is evergreen), unlike ad campaigns, for example, that stop gaining results once they come to an end
- Generates leads and enquiries
- Can be tailored to all stages of the customer buying cycle
- Keeps existing customers interesting in your brand
Why Do Businesses Use Content Marketing Agencies?
Although it’s proven to be a cost-effective strategy, content marketing is also a time-consuming task. And many businesses simply don’t have the time, resources or talent to implement a content marketing strategy.
This is where content marketing agencies come in. Businesses of all sizes and industries outsource their content marketing to reduce costs and ensure results. Content marketing agencies have the experience, knowledge and tools required to develop and carry out a content marketing strategy.
These specialist agencies have a skilled workforce, often hand-picked for their expertise and talent. A content market agency will offer a range of essential services aside from just “blog writing”, such as Search Engine Optimisation, Email Marketing and Social Media Marketing.
A quality content marketing agency will discuss the requirements of your business and tailor their services to your objectives, whilst keeping your budget in mind.
How Can A Content Marketing Agency Help My Business?
A content marketing agency (aka us!) will create high-quality, well-researched content in various forms to boost your online reputation, increase the organic traffic to your website and convert visitors into solid leads and enquiries.
Keyword research will be carried out to compile a list of keywords and search terms that your target audience is using when surfing the web. Engaging, relevant content, including blogs, infographics, videos etc. will then be created based on these keywords.
The content will be expertly optimised for search engines before being uploaded with relevant design elements including graphics and images.
The published content will then be distributed on various social media platforms and analysed through tangible metrics. A content marketing agency will tweak the content marketing strategy when needed and should be able to report on it regularly.
Get In Touch
Here at GrowTraffic, creating content is what we do best. As a content marketing agency, we work with businesses big and small, to produce content strategies and original, engaging content. If you’d like some help with your content marketing, get in touch. We’d love to help!