So, what is this SEO language they all speak of? Who are the speakers of such a complex tongue? Are these people really huddled round Diagon Alley, associates of the Ministry of Magic, purveying some dark art?
Err, in a word, No.
Sorry to dispel the myth, but the language of SEO is not something to fear and it’s certainly not something magical either.
I’ll be perfectly honest here, when I started to write this blog, I was a complete novice to SEO, and I have had to learn from scratch. It’s true we’ve all got to start somewhere, and I’m sure this resonates with many of you.
Especially if you have a business but you don’t quite know how to get the best out of your website, it’s costing a small fortune in marketing fees and yet you don’t quite know where your budget is going!
Here at GrowTraffic we want you to understand exactly what we are speaking about and we want to share information with you, because after all, information is power, and we reckon you really should have power over your own website to make it do exactly what you want it to!
Let’s start by putting some of these illusions firmly to bed and debunk some the words and phrases you are likely to hear when talking about the workings of your website.
First thing’s first. What is SEO short for?
SEO is an abbreviation of Search Engine Optimisation.
What this simply means is boosting your company rankings on search engines such as www.google.co.uk so that yours is the website at the top of page 1 when people put in a search, and is not languishing somewhere on page 10 in Internet Land!
Or, putting it another way, by optimising your website, more customers find you online leading to more web traffic, which means more sales.
So, SEO can only be a good thing!
Happy so far? Great! So, the next thing to remember within SEO, is that you need to use keywords and phrases to build your website content and to help optimise it by matching these key words to customer searches.
In doing this, you are speaking the same language as potential visitors and search engines such as google recognise your website as informative, authoritative and valuable to customers.
The result being it gets pushed further up the rankings. Crucial to increasing traffic to your site!
So, there we go, SEO equals Search Engine Optimisation.
Keywords and phrases makes good website content.
Good content equals being pushed up the search engine rankings and this in turn equals increased traffic.
Not particularly magical, but useful to know none the less.
Is that it? Surely there is more to it?
A little knowledge is a dangerous thing, and we certainly don’t want you to think that by using a few keywords and phrases your website is going to rival Facebook or YouTube in the rankings war!
Here at Grow Traffic, we want you to know more about the language of SEO so we’ve put together this handy, at a glance guide to some of the other most widely used terms you might come across.
Consider it a free taster session of one of our Training Sessions we offer as part of our service!
You need to build links to other websites, and crucially, get other companies to link to you. This builds your authority on the subject and will drive referral traffic, which again, increases your rankings.
H Tags –
These are headings on your site. Whether they are H1, H2 or H3 Tags, is simply a reference to the importance of the heading. With the main emphasis being on a ‘H1’ as this is generally the main heading on the site.
SERPS is an acronym for Search Engine Results Page. When you analyse the Search Engine through for example Google Analytics, they will list the results for your website, and tell you how well (or not), the website is doing!
Alt Text/Alt Tags –
Maybe because I am a music nerd, I immediately think of Alt J, but Alt Text, Alt Tags and Alt J are most definitely not to be confused. Alt Text is an alternative word or phrase which tells the visitor the nature of an image, e.g. a product photo. Alt Tag refers to the image and these are seriously useful for e-commerce sites. Alt J are simply a cool band.
Domain Authority –
This refers to the weight of the Domain Name and is rated on 3 things; age, popularity and size. Having a domain name with significant authority is also a sure-fire way of improving your rankings.
HTTP / HTTPS –
More of the acronyms again. This time its Hyper Text Transfer Protocol and basically means how messages are transferred on the World Wide Web. The ‘S’ refers to Secure. Any data communicated on a HTTPS site is encrypted and means your information is safe from hackers.
Keyword / Longtail Keyword –
We already have an idea of keywords now, these build your content and are what your customers will be searching for that you have to match. Longtail words are those three or four keyword phrases, which customers will be specifically searching for and are usually very close to the product they wish to buy. Try asking yourself, ‘what are my customers searching for?’ to hit the jackpot on keywords and phrases.
Meta Tags –
These are content descriptions that don’t actually appear on the page but perform an important job in SEO because they tell the Search Engines what a page is about. So, it’s important to have accurate meta tags, even if your customers don’t see them.
Pay Per Click. A lot of the time there’s no need. Just have fantastic organic SEO!
Phew, hope you’ve got all of that? If you haven’t don’t worry, that’s exactly why we are here. Grow Traffic have been using all these terms and acronyms for years and we regularly update our knowledge of SEO to make sure you don’t have to.
It is good to know however what web developers and SEO companies are talking about, simply to keep some control over your website, and importantly your marketing budget!
Contact Grow Traffic
If you want to learn more about SEO, or if you just want a good honest SEO company to take care of it for you, contact us here or call 0161 706 0012 we are waiting to speak to you!