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What Happens to Your Website When You Quit Blogging?

Have you ever considered what happens to your website when you quit blogging? We know blogging can be a time-consuming task and sometimes you might just want to sack it off entirely… Well, before you go there, we advise reading on, to find out why blogs are actually vital to your website and SEO.  

Why Is Blogging Important For SEO? 

Well… we are not doing all this for no reason!  

Blog posts use a variety of SEO tactics that work to optimise not only the blog but also specific pages of your website. By optimising webpages, you’re boosting the overall visibility of your website.  

Regularly posting blogs appeals to Google’s ranking factors

  1. Organic Traffic  

Blogging works as the foundation for your website. Blogs help you create relevant content that support your primary keywords.  

On most web pages, it is more difficult to optimise for long-tail keywords, which is essentially what most searchers at the start of the buyer journey are entering.  

If you consider the structure of a website to be a funnel, the top of the funnel would be your head webpage, then your category pages, and then blogs. 

The buyer journey is a mirror reflection of this funnel. Blog pages initially capture the most traffic and contribute to brand awareness. Traffic is then directed to your main webpage, wherein they convert to active customers. 

Bear in mind, not everyone who clicks onto your blog will be interested in your product, it could just be answering their search query *cough*long-tail keywords*cough*. That’s why it’s a funnel!  

  1. Index Coverage  

Google cannot rank pages that are not indexed. Indexing is essentially like a search-engines filing cabinet- it categorizes the content, files it always, and opens that cabinet based on your search query.  

That being said, it is important to create relevant, link-worthy content to encourage Google’s crawlers to go through your site and index its pages. A simple way of doing this is to constantly add useful, fresh content to your site (hello blogging). A regular flow of content encourages frequent indexing.  

  1. Internal Links, External Links And Back Links  

As we know, there are three types of links that are valuable to your website, internal links, external links and backlinks.  

If you picture a website as a spider’s web and Google’s crawlers as, well, spiders… internal links work as a clear guide for crawlers to understand how content all relates and the website’s structure. Pages without internal links are like random tangents, seeming lost and irrelevant.  

Internal links not only help crawlers but users too! They are a navigation tool to direct users through your site.  

Blog pages are like a funfair for internal linking. As they are the most content-dense pages on your site, they are perfect for internal linking.  

Meanwhile, external links take users away from your site, which can at first seem counterproductive.  

However, the purpose of external links is not to drive traffic away. Think of external links as a referencing or a peer review system- the more links to respected sites, the more authority your site has.   

This works both ways, if a site also links to you, known as backlinking, then a search engine will deem your content as useful and authoritative.

What Happens To Your Website When You Quit Blogging? 

So, we’ve made a strong enough case for why blogging is important for your website, but we have not yet established what happens to your website when you quit blogging… 

Does hell freeze over? 

Are the Titans released?  

Well, not quite… 

There are however some obvious (and depending on who you ask, less severe) ramifications.  

Decline In Organic Rankings  

When you quit blogging, you miss out on the opportunity to optimise new longtail keywords and expand your organic reach. Again, picture that funnel, the fewer longtail keywords featured on your site, the funnel becomes shorter, meaning less traffic.  

With a smaller organic reach, it is not long until you organic ranking also begins to diminish. Remember, if Google is like a filing cabinet, the files you reach for more often will likely be at the front, more accessible. The files nobody looks at are pushed to the back and forgotten about.  

Failed Opportunity For Keyword Targeting  

By stopping blogging, you limit your opportunity to target new keywords and generate more traffic.  

Search trends and target keywords are constantly evolving. It is impossible to keep your content fresh and user-specific without blogging. When you quit blogging, your website may lose its competitive edge and fall behind on the topics that your target audience is concerned with. 

Poor User Experience 

Would you like a website with less engaging, useful content? Probably not. If you choose to quit blogging, that is exactly what happens to your website. 

Without blogs, your site is deemed unhelpful. It will appear out of date and less informative. A poor user experience it penalised by search engines, who will monitor bounce rates, time spent on a page and user satisfaction. All these factors indirectly affect your SEO ranking.  

Reduced Social Media Content

A lot of businesses will publish blogs on their social media accounts. It’s a perfect opportunity to communicate with their target audience and provide more information on their expertise.  

By choosing to quit blogging, you’re reducing the amount of brand-generated content you can post on socials. Overall, this lowers audience engagement, which can then make your social profile seem stagnant. Inactive social media is a missed opportunity to drive traffic to your site.   

Less Opportunity For Links 

You might be recognising a theme here… but when you quit blogging, and stop generating fresh content for your website, you miss out on the opportunity to build your link network. 

Not only will there be less opportunity to add internal links that relate your content and essentially tie it together in a pretty bow, but your site will have fewer backlinks leading inward and outward, impacting its authority.  

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Don’t Quit Blogging: Let GrowTraffic Help! 

We hope after reading this blog, you’re feeling reinvigorated to continue blogging until your fingers hurt! 

However, we do understand that not every business has the capacity to be regularly writing and posting blog content… which probably had you wondering ‘what happens to your website when you quit blogging’ in the first place.  

That, or you could be fed up with being promised unrealistic results from your current SEO agency… 

At GrowTraffic, we craft powerful website content, designed to convert customers.  

Unlike other SEO agencies, we are transparent about the results you can expect. We don’t set unrealistic expectations that would leave you considering what happens when you quit blogging.  

To find out how we could grow your business, get in touch today by emailing  info@growtraffic.co.uk or giving us a ring on 0161 706 0012.  

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