rel=”Author” is a new tag introduced by Google in conjunction is with rel=”me” tag to help Google determine who is producing content on the internet.
Why has Google introduced these tags?
Google has introduced these tags as part of their new algorithm settings (Panda 2.2), which is all about determining what content is good and what’s spam.
Their intention is to work out which content is unique, original, and scraped. There are other impacts, of course. But, if this becomes the norm, there is also a threat to traditional article marketing.
As Google will review the tags and not pass on as much link potency for articles pointing back to an author-related network.
In part, this is also an answer to the problem of the social network factor where a single piece of work by an individual can appear to be reproduced in several different places because the accounts are all linked together. The tags will appear on Author tags on blogs and content (see the author link at the top).
They then link back to an onsite ‘Author’ page, which then links out using the rel=”me” tag to a Google Profile page, which links back to the ‘Author’ page.
We’ll see how this improves rankings. But, if nothing else, it should enhance the standing of individual bloggers and create more of a brand around individuals.
For those who want to get in early, visit: http://www.google.com/support/webmasters/bin/answer.py?answer=1229920.
This is still in trial mode, and Google is looking for people to take it up relatively early so they can test the system.
What Is Rel= “Author”
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