Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.
Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.
In this look at the state of digital marketing in 2019, we examine what it is, what it means for your business – and what strategies you should be implementing to ensure you stay one step ahead of the curve.
What Is Digital Marketing?
Hubspot have a pretty good digital marketing definition that’s on the money:
“Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.”
Digital marketing is essentially any kind of online marketing. It includes social media marketing, email marketing, lead generation and optimising your landing pages. Digital marketers use various online channels and tactics to establish relationships with customers where they are at. For example, Twitter can be used as a great customer service tool where you get involved with conversations about your brand.
Other tactics might include a content marketer creating multiple blog posts aimed at generating new leads, while a social media marketer might use Instagram and Facebook to promote more content.
Then there’s the email marketer who creates campaigns designed to build stronger relationships with customers while nudging them in the direction of a conversion.
What Are The Types of Digital Marketing?
We’ve already touched on a few types of digital marketing. Let’s take a bit more of an in-depth look at each one:
Email marketing remains a great way to keep in touch with your customers after you’ve grouped them together in one place. You can segment your email list so that you target specific customers with tailored content. Make sure to use a trusted email marketing software such as Moosend.
Content marketing involves using blog posts, videos, podcasts and more to build strong relationships with your audience. By implementing an effective content marketing strategy you can educate, inform and even entertain your customers with the aim of generating more leads.
Social Media Marketing
Social media should be the linchpin of any successful digital marketing campaign in 2019, as it’s where your customers are. With quality content, you can earn trust with your audience across numerous social channels. Social media platforms such as Facebook, Instagram, Reddit or Quora can bring tons of new traffic to your website with the potential of turning them into leads, and eventually sales.
SEO is the process of optimising every aspect of your website – from your landing page copy to your site speed – so that it ranks higher on Google. Not just that, but your SEO campaigns must be directed with the ultimate aim in mind of using long tail keywords to grab high quality traffic who are searching for what you’ve got to sell.
One of the more recent digital marketing trends, influencer marketing is when your business pairs up with an influencer in your niche to reach a wider audience. For example, you might create sponsored content together that’s shared with the influencers fanbase.
Influencer marketing works like a dream because you’re leveraging their fans. If they trust the influencer, their fans might also start to trust you.
This is all great so far. But what does digital marketing look like in 2019 and what does it mean for your business? Let’s take a look at some digital marketing strategies you can implement.
Digital Marketing Strategies For 2019
Make Everything Personalised
Customers want a hyper personalised experience. In the past, digital marketers more or less focused on making just their email campaigns more personalised. Nowadays, pretty much all your online marketing campaigns need to be personalised, from search to content, to social.
The best way to learn more about your customers on a granular level is to leverageArtificial Intelligence. Via more accurate data points, you can personalise recommendations more specifically.
There is other data you can use, too, such as links clicked, consumer behaviour and purchase history. The more you know about your customers, the more you can segment them and create hyper personalised buyer personas. Then, you can start tailoring your content so that it hits the spot with the right people. Once you do this, you’re giving your customers more of what they want and less of what they don’t want. The end result? More sales.
Chatbots are going from strength to strength as the technology evolves and businesses get to grips with them. Driven by artificial intelligence, a chatbot interacts with your customers on a 1:1 level in real-time, providing them with accurate solutions to their queries.
Not just this, but chatbots harness AI to learn more about each customer they interact with. The more they interact with them, the more tailored, specific and accurate their responses become. This improves the relationship between consumer and brand, and promotes a more better customer service.
Chatbots also automate repetitive tasks, allowing you to focus on the core aspects of your business that really matter to you.
Not sure where to start with chatbots? Here’s a guide to getting started.
Optimise Your Landing Page For More Leads
The whole point of a landing page is to boost conversions. In 2019, it’s really important that you understand how to optimise your landing page so that you’re squeezing as many leads out of it as possible. Here are some tips:
Know Your Offer
Don’t have two or three offers – have one. Understanding your offer allows you to focus your page so that it’s geared up to nudging the end user towards a conversion.
Don’t give them too many decisions to make. Place just one offer in front of them, and make it as irresistible as possible.
Be Simple With Your Language
Be simple and straightforward with your headlines, copy and your CTA. Don’t allow room for confusion and make sure your text flows. Solid copywriting can become your golden gate to conversions.
Be genuine, too.
Use Images and Videos
Images really matter on landing pages. Designed to tap into the end user’s emotion and encourage them to feel a certain way about your brand and product, images say way more than words ever could.
You don’t always have to be obvious with your images. In the example below, Slack use a metaphor to suggest teamwork;
Don’t be afraid to experiment with video landing pages, too. Video allows you to get more creative with your storytelling and it helps with engagement.
Optimise Your Site Speed
If your landing page takes too long to load, you will lose out. Research has shown that users will more or less quite a website if it takes longer than 3 seconds to load. Site speed is crucial for your SEO performance, too.
Run your page through a site speed tester. If it’s too slow, make sure to find a quick way to improve it.
Produce Valuable Content
It was a long time ago when marketing guru Seth Godin said that content marketing is the only type of marketing that’s left. And you know? He kinda has a point.
Of course, there are more than one ways to skin a cat. But content marketing is one of the best weapons in your digital marketing strategy as you look to grab and manage more leads.
How does it work? It’s really simple. All you need to do is produce as much in-depth, valuable content on your niche, your brand and your products or service as possible, before promoting it.
Why does it work? Because your customers will start to see you as the expert in your field. Not just this, but by giving away so much valuable and educational content for free, you’re spreading lots of goodwill. You’re making people feel good about your brand to the point where they want to do business with you.
You can use various tools to come up with new content ideas. The two recommended ones are Answer the Public and BuzzSumo. The latter shows you which content is already performing well in your niche. Then, you can take a look at the content and produce skyscraper content that outperforms it.
Once you’ve created the compelling and valuable content, don’t forget to master your content promotion game and get it in front of the right eyes!
You Need To Make Videos
Yes, video marketing has been around for a while now. New for 2019, however, is augmented reality, virtual reality, as well as 360 degrees videos.
All of this sounds pretty complex, but it’s really not. And here’s the thing: It all works.
Look at it like this. Images bring your customers closer to your products. Ordinary videos bring them even closer.
But augmented and virtual reality allow your customers to interact with your products from the comfort of their own home in ways they never have before.
Brands are already making virtual reality videos to stir more emotion in the customer than ever before. They bring the product to life on the internet, increasing the chances of conversions.
But there’s so much more you can do with the technology than merely show off your products. You could, for example, take them on a guided tour of your business.
Whatever you do, make sure you videos are personalized, interactive and immersive. Otherwise, you’re just not exploring the technology to its full potential.
Best Digital Marketing Tools For 2019
A golden oldie, Google Analytics is totally free to download. To make the most of your digital marketing campaign you have to track everything on your website. And you can do this withGoogle Analytics, which you can download here.
Google Keyword Planner
So that your awesome content (see above) gets seen by the right people, you need to use the right keywords.
Google’s Keyword Planner is one of the best ways to research new keyword ideas that your customers are searching for. You candownload Google Keyword Planner here.
To keep track of your traffic and general SEO efforts, you really need to be using a tool. With Nightwatch, you can improve your position in the Google rankings so that your digital marketing campaigns really start to bring home the bacon.
You can download Nightwatch here.
If you are looking to connect with potential clients, partners or a trusted marketing agency, Upcity should be your go-to platform. It’s a marketplace where you can find the right match for any of your marketing-related activities and rest assured that your business will be taken to another level with the help of the professionals.
MailMunch is a lead generation tool that’s just the thing you need for your email marketing campaigns. More than 50,000 businesses just like yours already use it to create eye-catching opt-in forms that encourage users to subscribe to your list.
InstaSize an app to help with your Instagram marketing campaigns. Its premise is simple: You take the photos you want to upload to Instagram, before using the app to edit them so that they’re “Instagram-ready.”
And the best thing? You can do all your editing on your mobile device while on the go. Fab.
If you’re planning to launch an app or an SaaS product, it’s really important that you nail the on-boarding process. UserPilot helps with this. It boosts product adoption by helping you identify, analyse and then execute on things such as why people download your app in the first place, as well as what makes them quit using it.
At some point, you might want to create a referral program that makes use of your network. If so, Referral Rock is well worth taking a look at. It comes with a useful Reward Payouts feature, which allows you to issue gift cards to your referrers, and it allows you to create multiple referral programs.
Need a helping hand with your startup? While this article will certainly help, Growth Mentor is a mentorship platform dedicated to helping startups grow.
One thing you’ll want more of is customer feedback. Customer feedback gives you insights into what it is that people love and dislike about your brand. Armed with this information, you can then make the necessary changes so that more people will love you! Feedier is here to help.
Want to connect with more businesses? UpLead is home to more than 30,000,000 B2B companies and contacts. That’s a lot – and they’re all verified, too.
If you are looking for a social media analytics tool that can also help you spy on your competitors, Social Insider is where your search ends. This solution is for all those who want to discover in-depth insights about any social media profile and build a sustainable strategy to stay ahead of the competition.
Creating compelling visuals for your business has never been so easy. Venngage is the all-in one solution that allows you to create original posters, banners, flyers or brochures for all your marketing activities. And the best part? It’s incredibly easy to use, too!
So, digital marketing trends come and go. To make sure you stay ahead of the curve in 2019, it’s really important that you take heed of the tips in this article and put in place a strong digital marketing strategy to drives the right traffic and then converts leads into actual customers.
As long as you do the right things and do them super well, you’ve got a great chance of reaching people and retaining them.
Get In Touch
If you’d like to find out more, then you can contact Aljaz directly via his Twitter profile.
Alternatively, if you’d like help with your Digital Marketing from an award winning Digital Marketing Agency, then you need to speak to GrowTraffic!
About The Author
Aljaz Fajmut is a digital marketer, internet entrepreneur and the founder of Nightwatch — search visibility tools of the next generation. Check out Nightwatch blog and follow him on Twitter: @aljazfajmut. Or read his last post for GrowTraffic, ‘How Do I Create and Measure an Effective Customer Retention Strategy for E-commerce?’.