If you own a business, then you probably have a website. A website is a key tool in growing any business, but you might be asking what makes a good website?
When you are building your website for your business you need to be thinking about the long term plan for your business and deciding how can your website help further your business plan.
Do I Need A Website?
No matter what your business is, you need to have a website. A website is a place where people and potential customers can go to learn more about you and find out how and where they can contact you or purchase things from you.
If you have a website, you can use it to grow your brand recognition and establish trust with potential customers who read your blogs and web posts. Best of all a website is a great place to be yourself and let the personality behind the business shine through.
What Makes A Good Website?
There are a few things your website absolutely needs to have to be successful. One of the most important things is the website itself. Your website needs to be clean and easy to use.
If you have a confusing website or the page is being slowed down by pop-ups and ads people won’t want to use it and it won’t rank very highly in most search engine algorithms.
Always make sure your website is well designed and technologically sound. Better yet be sure to make sure it is suitable for mobile use and that it is accessible to people with disabilities, this way you can broaden your audience.
Most importantly your website has to sell you and your business. The content needs to be fun and engaging so make you it’s something your audience will want to read. Your content and web posts should appeal to the customer and make them feel like you understand them and what they are looking for.
People don’t like to think they are being sold something, but with cleaver designed web content you can help they customers discover that you have the solution to their problem.
How Can A Good Website Help Improve My SEO?
Having a strong website is everything in SEO. Search engines are looking for a particular calibre of website and if you use your web content and website design right you can get on the first result pages.
SEO stands for search engine optimisation and refers to how well your website does with things like the Google algorithm. You can easily improve your SEO ranking with just a few simple changes to your website.
By using keywords and links in content like blogs you can use the Google algorithm to your advantage. The Google algorithm is constantly searching for the keywords that appear in the most search questions regarding your industry. The more the keyword appears on your website, the more likely Google will pick on this and move you up higher in the rankings.
There are other ways to fill your page with keywords and phrases. Make sure your page has a meta description that clearly outlines what the page is about. Try to use the full keyword in the slug after the URL as well. If you have images on your page be sure to clearly state what the image is of. This way you can include more keywords and also make your website more accessible to visually impaired people who use a screen reader.
You can also link other pages to your blogs. If you have a great article that’s relevant to what you’re writing about, don’t be afraid to put a link on the page. Anything that can help the reader discover more about you and your business is a big help.
Remember as important as SEO and growing your business is, you have to remember the customer is at the heart of all this. make the website you want to read and use if you were the customer. keep it clean and sleek and make sure it is a true reflection of your brand.
If you think your company is ready for SEO, Growtraffic can help. We offer a wide range of marketing services, but we specialise in SEO and content marketing. If you would like expert help making a success of your long term marketing strategy, get in touch with our team