Yes, it’s true: Google are treating us to yet another Panda update and my Twitter feed went a little bit bonkers this afternoon as everyone caught on to what’s been happening. These things always seem to happen on a Friday! Oh well, it keeps us on our toes.
What Is Panda?
If you’re a regular to the GrowTraffic blog, or have even a passing knowledge of SEO, then you’ll already be well aware of Google’s Panda algorithm updates; the Pandas have been doing the rounds for quite a while now.
For those of you who’ve missed it, you can read a more detailed explanation of Panda in the GrowTraffic blog post I’ll Have Another Panda Please!, but just to give you a quick summary; Panda is Google’s weapon of choice, with which it is fighting websites of poor quality or with ‘thin’ content.
The Panda has actually been around since May 2011 but the most recent update to it, before this one of course, was only in May of this year. It would seem that Google has learnt a thing or two in the last four months though, and hence today’s little announcement.
What Did Google Say?
On his Google+ profile last night, Pierre Far, Webmaster Trends Analyst at Google UK, published the following statement;
“Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
Depending on the locale, around 3-5% of queries are affected.”
What Does It Mean?
Well, as an SEO Copywriter who believes passionately in producing the best content I possibly can, I think that Google’s Panda updates are a step in the right direction, although I will acknowledge that I may be slightly biased on that one!
Nevertheless, anything that helps to wheedle out the spam and that promotes websites with great content has got to be good news in the long run, for both webmasters and searchers alike. Once again, it reinforces the message that, if you want to succeed with your website’s SEO, you just need to make sure that your website is packed with interesting, useful and, most importantly, original content. Easy peasy, eh?
Watch This Space
Obviously, as this move was only announced by Google less than 24 hours ago, it’s impossible to judge yet whether or not it has been a success or who the big winners and losers are. Inevitably, there has been the odd mumble and grumble on various online forums and social media platforms, but it’s far too soon yet to be able to report anything definitive.
You can guarantee though that the SEO boffins will be watching this very closely over the coming weeks and months, so I doubt we’ll have to wait too long before we have some idea of this latest Panda’s impact. Naturally, as soon as we know anything more, we’ll let you know.
If you’ve got any concerns about how Google’s algorithm updates may affect your website, or if your site has already been affected, either negatively or for the better, then we’d love to hear from you. You can get in touch with us either by phone on 07411 420 740, by email at firstname.lastname@example.org or via the Contact Page on the website.
We look forward to hearing from you.