I know this sounds like a trick question, but trust me, it isn’t.
Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.
If you’re a regular to our blog, you’ll know that we blog about blogging quite a bit. In fact, we’ve probably written thousands of blogs about blogging over the past ten years. Slightly ironic, I know. But we just love blogging about blogging.
We also love seeing how many times we can get the word ‘blogging’ into three sentences.
We don’t get out much.
Anyway, the point is that we’ve written about this subject a lot in the past, but one of the reasons I love SEO so much is the fact that it is constantly changing. Algorithms are updated, technology advances, what people expect from the internet and the way they interact with it evolves over time. As a result, content marketing is constantly changing.
And so the blogs I wrote even a couple of years ago about this subject – whilst they were exceptionally good blogs – periodically need an update themselves. Hence, we’re going back to the start, and bringing you some bang-up-to-date new blogs about blogging in 2019.
And thus we arrive at the question, what types of content should a blogger create? It sounds simple, doesn’t it? A blogger should create blogs. But, as with everything in SEO, it’s obviously not that simple.
If you want your blogging efforts to be fruitful (by which I mean increasing the amount of traffic to your website and improving your conversion rate; i.e. growing your business online), then a blogger should be creating all types of content for your website, including text pieces, images, infographics and videos.
And here’s why. Hold on to your hat.
What Is A Blogger?
First up, I’d just like to clear up a little point of fact here.
In this blog post (and in the ones that I will write in the coming weeks about blogging) I have referred to bloggers. A blogger is defined as someone who regularly creates material for a blog.
I could be classed as a blogger, because I write at least one post for the GrowTraffic blog each week.
Hence the term is not in any way incorrect, however it could in some instances be limiting.
For example, today, if I referred to someone as a ‘blogger’, I would be assuming, in my own mind at least, that blogging was their job. Or, to put it another way, that they were making a living out of writing their own blog. Like a vlogger, or an influencer. I could mention some, but you’ll probably never have heard of them, so I won’t bother.
I write a blog every week, but it’s not the thing that brings me an income in itself, hence I don’t consider myself to be a ‘blogger’. Nevertheless, as an SEO Copywriter by trade, writing blogs is my bread and butter, so blogging is still what I do.
I know, it’s complicated, isn’t it?!
The other thing to bear in mind is that many people – like you – who are looking for someone to write their blog for them, will probably search for a blogger. Blogger keywords certainly have higher search volumes than other associated terms, anyway.
Hence, whilst I and others who are likely to be writing content for your website might more accurately be referred to as Copywriters, SEO Copywriters, Content Marketers or even Content Creators, for the purposes of this blog, I’m going to refer to them all as bloggers.
Capisce?! No, me either. Let’s move on.
Why Should I Create Different Types Of Content For My Website?
This one’s slightly easier to answer; there are two main reasons why you should be creating lots of content in different formats for your website.
(Just to clarify; I’m not going to go into why you need to create lots of content for your website here. I mentioned that in Tuesday’s blog post, plus I’m going to come back to it in more detail in an upcoming post. For now, I’m concerned with why you need to create lots of DIFFERENT content, not why you need to create LOTS of different content. I know, I’m even confusing myself today.)
Anyway, reason number one is that people consume information in different ways, hence they like to be given it in different formats. Some people are visual and like to receive information in the form of images, diagrams or flow charts, for example. On the other hand, some people are very analytical and like to be given the facts in a very logical and structured way, via an article or white paper, for e.g..
You don’t know what type of person you are going to get on your website at any time, but you do want everyone and anyone to be able to consume your information in the way that’s best for them. After all, if they’re taking more information in about who you are and what you do, then that person on your website is much more likely to convert from a visitor into a customer.
Hence, you need to make sure that you present the content, data, information (call it what you will) on your website in as many different ways as possible, so that anyone has a chance of understanding it.
The second reason that you need to have a variety of different types of content on your website is that search engine algorithms are aware of reason number one. They know that people like to consume information in different ways, hence websites that provide this are much more likely to be returned in the SERPs (search engine results pages) than those websites that only have text and a couple of images.
So, basically, if you want your website to rank, if you want your traffic to increase, if you want more conversions via your website, then make sure you have as much content on your website as you can, in as many different forms as you can.
What Are The Different Types Of Content I Can Create For My Website?
But what are all these different types of content that I should be creating for my website, I hear you cry?
Well, because we practice what we preach here at GrowTraffic, I have designed the below handy little infographic, which outlines some of the main types of content you could choose from. These include;
- Blogs – short, opinion pieces that enable a dialogue between you and your customers. These are usually approx. 1000 words of text and are the easiest way of adding new content to your website.
- Vlogs – a video version of the blog, which can be anything from one to 30 minutes long. Videos are the best and easiest way of getting visitors on your website to stay longer.
- Articles – longer form text content, which is usually more formal in style and academic or journalistic in nature.
- Podcasts – a sound-only piece of content, a bit like a radio program, only it can be accessed and listened to at any time.
- Infographics – these are graphics that supply information in a visual way, a bit like flow charts or graphs etc. Infographics are great for those who want to share content on social media.
- Images – these can be photos, hand-drawn pictures or computer graphics, maybe used in a story-board way, but again to supply information in a visual way.
- eBooks – an even longer form of text content, usually exploring a subject in more depth. It’s a book, but you can download it to your computer, basically.
- Slide-Shows – these are going out of fashion slightly now, but they’re essentially PowerPoint presentations with both words and pictures. I love them, still, but then I usually am behind the times!
- Online Polls/Surveys – these are a great way of getting visitors to interact with your website; simply ask them some questions. There are several ways now of embedding these into your website; your visitors stay longer and you get information in return too – it’s win-win!
Obviously that list is not exhaustive – there are many, many different ways you can mix up the content on your website, but you start to get the idea.
And don’t forget that, to stand the best chance of maximising the impact of your content, it’s best to create lots of different versions of the same piece of content. For example, as you can see, this blog post itself comes in both a text version (the bit you’re reading now) and a visual version (the infographic above), so however best you consume information and whether or not you wish to share this on social media, you’ve got it in the best format for you.
See, I keep telling you we don’t just throw this stuff together. We practice what we preach.
So, whilst it might seem like the answer to my original question – what types of content should a blogger create – is an easy one – blogs – in truth, it’s a little more complicated than that. Yes, a blogger should create blogs, but they should also create knowledge bank articles, case studies, infographics, interviews, podcasts, videos, eBooks and a whole lot more besides!
In 2019, if you want your content to work, the types of content being created should be limited only by your imagination!
How Do I Create Different Types Of Content For My Website?
Creating lots of different content for your website needn’t be hard work, you just need to start getting adventurous and experimental. Fortunately, these days, there are plenty of great – and free – tools available online to help you out.
For example, if you want to create great graphics, then you can’t go wrong with Canva; it’s simple and intuitive and creates stunning graphics in an instant! Alternatively, Ardour is great for making podcasts, whilst your own humble smart phone can help you create top-quality videos with ease. These days, there are so many apps out there to make your life easy; simply Google the type of content you’re after and take your pick. It needn’t even cost you a fortune!
On the other hand, if you don’t have the time or inclination to do any of this yourself, then you could always work instead with an award-winning content creation agency!
GrowTraffic have been creating the right type of content for your website and your customers for over a decade now, so we know what we’re doing. We can work with you to create exactly the content you want and need, whatever format it comes in.
You can contact us using the online form, phone 0161 706 0012 or email [email protected] and we’ll talk you through what we can offer.