Make yourself comfortable as we embark on a journey into the realm of Content Writers and SEO Content Writers. Think of it as comparing a classic Digestive biscuit to a Chocolate Hobnob – each one bringing joy to your taste buds but delivering a distinctly different experience!
A Content Writer is a skilled craftsman of the written word. Their main job is to create engaging, informative and entertaining content for various mediums such as blogs, websites and social media platforms. They’re the artists of the text world, spinning tales and crafting narratives like a painter with a blank canvas. However, while their words may be as captivating as Shakespeare’s sonnets, they can get lost in the vastness of the internet without the strategic use of SEO.
On the other side of the spectrum is the SEO Content Writer. This professional is not only gifted with a flair for writing but also understands the eccentricities of search engine optimization. They know how to decode Google’s algorithms as well as they understand their favourite episode of “The Great British Bake Off”.
SEO Content Writers use specific techniques such as keyword incorporation, meta tag optimization and backlink creation to improve their content’s visibility on search engines. For instance, they might incorporate commonly searched phrases (keywords) into their content in a way that feels organic and seamless. They understand how to write compelling meta tags (the brief descriptions that summarize web pages) that not only attract readers but also give search engines a snapshot of the page’s content. They also know how to cultivate backlinks (links from other websites) to boost their content’s credibility and improve their search engine ranking.
While a Content Writer weaves a compelling narrative, an SEO Content Writer ensures that the narrative is found and read by the right audience. They’re like the road signs leading you to your favourite seaside resort, ensuring the content is found and enjoyed by as many people as possible.
The importance of effective communication between a content writer (be it an SEO content writer or a regular content writer) and the client cannot be overstated. Much like a good chinwag over a cuppa, regular updates and clear communication ensure that the writer fully understands the client’s needs and the content is as effective and targeted as possible.
Understanding the difference between a Content Writer and an SEO Content Writer is as important as knowing your Earl Grey from your English Breakfast.
For more wisdom, check out my blog post on “10 Questions To Ask Before Hiring An SEO Agency“. Stay updated on the latest SEO trends with articles like “How to establish your brand entity for SEO: A 5-step guide” and “3 ways to use AI for sitewide entity optimization” from Search Engine Land.
Choose your writer wisely. And remember, whether it’s a Digestive or a Hobnob, a Content Writer or an SEO Content Writer, the best choice depends on your unique needs and preferences. Be sure to give us a shout. We’ll happily share a brew and a few biscuits. Happy hunting!