Social media. It’s a rum old thing, ain’t it?!
It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.
Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.
Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.
And its precisely because of that – because of the newness and the transience – that businesses today struggle with getting their head around social media. Which social media platforms should you be using these days to promote your brand? How do you know where your customers are? How do you know what type of content you should be creating?
We get it. They’re tricky waters to navigate.
But fear not, business owners of the UK, because GrowTraffic is here, as ever, to help. In the coming weeks, we’ve got a whole serious of blog posts coming out, to help you figure out how best to do social media to grow your business online.
And this week, we’re looking at a pretty basic question: which social media platform should I use in 2019 to improve my website’s rankings?
Unfortunately, there’s no single answer to this. Which social media platforms you choose will depend on a number of factors, such as the type of business you run and who your target audience is. Nevertheless, it’s best to include a range of channels in your social media marketing approach and select the ones that are the most relevant to your product or service and your customers.
For each business, the platforms you choose to market your brand on will be different, although the principles of your social media marketing strategy will remain similar. For now though, let’s take a look at some of the main social media channels and how you go about choosing the right one for you.
How Does Social Media Improve My Website’s Traffic?
They might seem like totally separate things, but social media is actually one of the key channels for driving traffic to your website. Take a look in your Google Analytics under Acquisition Channels; you’ll see social media is right there. If you’re doing it properly, it should be right there as a big blinking chunk, too!
That’s because people click on the links in posts in their social media feeds and end up on your website. Or, at least, they should be doing.
If they’re not, they’re clinking on links that will be taking them to your competitors’ websites instead, and no one wants that.
The question of exactly how you can use social media to grow your website’s traffic is the subject of an upcoming blog post. For now, just know that it’s crucial and, if you’re not using it as part of your organic traffic growth plan, then you’re missing a whopping great trick.
How Many Social Media Platforms Should I Use To Grow My Traffic?
Hence, as part of your social media strategy, you should be posting content onto a selection of social media channels; preferably ones that will give you a range of formats and different consumers.
We normally advise our clients to pick a minimum of three different social media channels to post content to. Part of the reason for that is that, if you only have three, you can have a free Hootsuite account, which helps enormously with the practical, day-to-day social media management. Bonus!
However, another reason is that three different channels gives you a nice range, without being overly time-consuming.
Remember, it’s not just about posting content, it’s also about interacting with other users on there and responding to people who have liked or commented on your content too. Hence, the more social media platforms you pick, the more time you’re going to spend managing the accounts.
Ultimately, however, it’s entirely up to you as to how many channels you choose, and how many you can manage will likely depend on how large your business is; the more staff you have, the easier it is to spread the responsibility around a bit. And obviously, the more platforms you use, the more different types of people you’re going to reach and the more traffic you’re going to get from social media in return.
So, basically, it’s a balancing act; choose as many as you can possibly manage to maintain.
How Do I Choose The Right Social Media Platform For My Business?
As with how many channels you can keep going, the specific social media platforms you use to grow your business online will very much depend on what your business is and who you are trying to reach.
For example, if you’re a lifestyle brand, then Facebook might be the best platform for you, as your content and products might perfectly suit the audience on Facebook and what they’re looking for whilst they’re browsing that website. On the other hand, if you’re a very corporate company, then LinkedIn or Twitter might be much more suited to your style of content.
The key is to consider the following;
- Your Business – what types of product or service are you offering? How old is your business and what is your brand ethos?
- Online Marketplace – which platform might provide the best online marketplace for your products or services?
- Target Audience – who are your target audience and where are they most likely to hang out online?
- Types Of Content – what kind of content are you producing? Is it mainly text articles, or photographs, or are videos more your thing?
- Growth Plan – how quickly are you planning on growing your online profile? If you have big plans for expansion, then maybe channels with good paid advertising might be the best route, for e.g.
If you can answer all of those elements and then select the right social media platforms accordingly, you’ll be laughing.
A word to the wise though; no company fits neatly into a single pigeon hole, and neither does any consumer. Your customers might be corporate during the day time, but in the evening, they will be browsing on Facebook just like the rest of us. Similarly, whilst some of your content might be formal and business-like, not all of it will be.
The key to good social media marketing is to share as large a range of contentto as many different types of people as you can, and it’s for that very reason that you need to choose a range of platforms, each with something different to offer.
Which Are The Best Social Media Channels To Use In 2019?
Hence, to aid you in your decision, we’ve come up with this handy infographic! You see, I told you we were being generous with the resources at the moment.
Half the battle in choosing the right social media channel for you is you, but the other half is the social media channel themselves. Is it the right one for your business? Will your customers be there? What type of content will they be looking for if so?
If you want to make sure that your social media marketing efforts are going to be fruitful and increase the traffic flow back to your website, then you need to make sure you’re sending your message out on the right platform. So, to help you decide which platforms will be right for you, we’ve drawn up a list of the top ten most popular social media channels in 2019, together with a brief description of what each one does and who is on there.
Need Help With Your Social Media Strategy To Grow Your Traffic?
So there you have it, our VERY brief guide on which social media channels are popular in 2019, what they all do, and how you go about choosing the ones you’re going to pick for your company’s social media marketing strategy.
I know, it’s a lot to cover in one little blog post! So, if you’d like to find out more, or would like some tailored advice on how to go about selecting the right social media channels for you, or how to start using social media to grow the traffic to your website, then please do get in touch with us.
GrowTraffic have been helping clients harness the power of social media to grow their organic traffic for over ten years now, so we really do know what we’re talking about. You can phone us on 0161 706 0012 or email us at [email protected].