This isn’t a question that comes up very often, but when it does it’s an interesting one. By father, what do you mean? There are many angles you can look at this from. Who founded digital marketing? Or who’s made the biggest impact?
I’d like to concentrate on who’s made the biggest impact on marketing in general. Personally, that’s how I would determine who is the father of digital marketing.
There is no name bigger, in my opinion, in marketing than Dr Philip Kotler. In this GrowTaffic blog, I have discussed the impact, not only on the world but also on myself, Philip Kotler has had.
Who Is Dr Philip Kotler?
I’ll start by introducing him if you’ve never heard of him. So, Dr Philip Kotler is an American professor who penned more than 60 academic marketing books. Whilst putting pen to paper on so many books, he is praised for his efforts in establishing marketing as a field of academics.
Dr Philip Kotler had an impact on me. I never knew anything or anyone different in terms of the father of digital marketing. Throughout the 3 years I had at university, the topics we studied, Dr Philip Kotler had some sort of involvement with his methodology and academic theories.
What Is Digital Marketing?
Dr Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.
What Are The Basics Of Digital Marketing?
Online Digital Marketing Summary
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
What Are The 5 Benefits Of Digital Marketing?
For small businesses, it is crucial to adapt the most successful techniques to gain traction in the sector you operate in. Digital marketing eliminates stereotypes and allows each business to be seen and heard. Here are the top 5 benefits of digital marketing for small businesses:
Cost – As a small business owner, you likely need to be very particular with how you spend your marketing budget. Luckily for you, marketing investments are not a set price; you can choose how much you spend. I would recommend you measure your results and then adjust your budget accordingly.
Digital Reach – Digital marketing allows your reach to be endless. People are spending more and more time on screen, allowing your marketing efforts to be visible on every platform. Unlike your traditional billboards that will only be seen by the foot flow in that area.
Define Your Audience – Digital marketing allows you to define your audience by creating a consumer model. This comes from measuring your audience’s activity with your company and where they are best to be reached. For example, reporting metrics will show you exactly who is interacting with your ads and on what channels.
Time Efficient – In comparison to old marketing efforts, digital marketing is a lot more time-efficient. There’s no waiting for third party prints, all you need is a device connected to the internet, and you can do your thing.
Brand Awareness – At the touch of a button, you can reach millions of people. Your customers are already on digital platforms, so why wouldn’t you take advantage of that by putting your brand out there?
Digital Marketing With GrowTraffic
Here at GrowTraffic, we do exactly what it says on the tin, maybe not tin, but you get my point (Hopefully). We’re an award-winning digital marketing agency and web traffic growth experts based in Lancashire and Yorkshire.
We specifically specialise in SEO, but we do, however, offer an array of digital marketing services including social media marketing, email marketing, content marketing, PPC and many more.
If you’re looking for more information, send us an email at [email protected]. Alternatively, if you’d like a chat, give us a call on 0161 007 0121. For more tips and advice on all things marketing then head over to our blog page.