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Why Every Company Should Be A Content And Media Company

After Google announced the Helpful Content Update, we can conclude that, if you’re not releasing content, you pretty much don’t exist online! Ok… that’s slightly dramatic, but it has absolutely highlighted the importance of new, constantly updating content on your websites. This blog aims to explore why every company should be a content and media company.

The Importance Of Content And Media

A comprehensive digital marketing strategy is made up of many components, and in turn, can be difficult for business owners to stay on top of. But content marketing is up there with one of the most crucial parts of a marketing strategy, especially since Google has now rolled out an algorithm that prioritises it so highly. But why are content and media so important?

Content is the pivotal part of a business’ website that educates the users. Quality content and media not only reach your target audience but help them understand more about you and your area of expertise. Education is arguably the most important step for visitors to turn into buying customers. 

Mix it up with the type of media you publish! Educational content comes most often in the form of blog posts and ‘about us’ pages, however other forms of content like testimonials and case studies are a brilliant way of utilising media to educate your audience.

If you’re aware of GrowTraffic and the work we do, you will have no doubt heard us talk about the importance of content for your SEO. Producing content and media can help promote your brand, increase your visibility online and win new customers, all ways in which we can see your SEO improve! 

SEO revolves around keywords – without content, there is nowhere to put those keywords!

Content is a way of deepening the conversation your brand has on social media – a platform which is often seen as the best way to connect with your audience and find new ones. Understanding the different ways in which you can broadcast media is a brilliant way of driving more traffic to your website.

How Every Company Can Be A Content And Media Company

Due to the fact that content and media play such a crucial role in the growth of your business, it’s a no-brainer that every company should be one that prioritises content and media for the advancements of its online presence.

We’ve briefly touched on the types of content and media that do the best for your SEO, but there are particular areas within content and media that business owners and marketing professionals should focus their efforts on in order to boost traffic.

Video – due to the emergence of popularity with platforms such as TikTok, more and more people are engaging in short form content in the form of video. Considering ways in which you can publish content through media, whether it be on social media, directly on your website or taking YouTube by storm is essential when it comes to targeting new audiences.

Written Content – in many ways is still king! Thanks to the latest content update, informative and helpful content are essential when it comes to ranking high on SERPs. Figuring out ways to richen the content you post on your website, whether it be blog posts, infographics are the best way in which you can promote your company as a content and media company.

How Can GrowTraffic Help You Become A Content And Media Company

Content is what we do! We understand the importance of implementing content and media strategies for your SEO, but we also understand that as business owners, this can be tough to stay on top of! So… let us do it for you!

If you would like to learn more about how you can become a content and media company, or, how we can help – get in touch today!

You can call us on 0161 706 0012

Or drop us a line at

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