Not sure if your manufacturing business should invest in SEO (Search Engine Optimisation)?
As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO Agency to boost brand awareness, reach more customers, and earn more revenue online.
If you’re a marketer or business owner, you’ve likely been told that you should be using SEO more than once or twice. That’s because, in today’s market, it’s an essential part of any successful marketing strategy.
Especially in the manufacturing space, it can set you apart from the rest. This GrowTraffic blog will explain why it’s important to utilise SEO in niche markets like manufacturing and the advantages that come with it.
What Is SEO?
As mentioned above, SEO stands for Search Engine Optimisation. SEO is the process of improving your website and page visibility so you will rank better in search engines like Google, Bing, Yahoo, etc…
SEO has two main focuses’. The first is to create a website that search engines can find, index, and understand its content. And second, help you understand what users are searching for online so that you can create quality content they’re looking for.
Why Is SEO Important To Brands?
Today, the internet is more competitive than it’s ever been. Before Google introduced its core web vitals and SERP’s, it was very easy to rank highly without any real SEO work being done.
SEO is important and key because it allows the playing field to be even rather than who spends the most money on software to generate the most links or pages like back in the day.
Users trust search engines. If your business ranks on the first page, it’s more than likely you earned that spot. The higher your ranking the greater the credibility, clicks and traffic you’ll get.
Of course, you can still purchase ad space, but if you’re working with a budget, SEO is a great way to drive quality traffic to your site without directly paying for it.
Organic traffic is the best, and that can only be achieved by SEO.
What Are The Advantages Of Using SEO For Manufacturers?
There are 3 stages of SEO, On-site, Off-site, and technical. SEO gives you lots of benefits or advantages if you concentrate on the basic On-page and Off-page SEO of your website. Here’s a list we created specifically for your space, the manufacturing industry…
Because the manufacturing industry is a very niche market, it can put your company at a real advantage when it comes to ranking for Keywords. The more competitive your industry is the more likely you’re competing with the bigger fish. For example in the sports world, you would be competing with Nike, and that would be impossible.
Therefore, if you put an SEO strategy in place your company would be ranked highly.
Sticking with the sports comparison, compared to manufacturing there won’t be half as many competitors. Let alone every single company making digital marketing efforts. The industry will have less competition, meaning if you make an effort online your company could reap the rewards.
As a manufacturing company, your market and industry are very niche and technical. From an outside point of view, It’s very hard for people to understand the basics, therefore you have a unique position to really go hard on content marketing to educate and expand your audience.
A key benefit of SEO that many companies overlook is how it improves your credibility among consumers, especially when your content is quality. Google likes quality and eliminates spam. With the use of SEO, your website can rank with Google and be seen as safe and credible.
Generates More Leads, Sales And Market Share
One of the most mentioned advantages of an SEO strategy is that of more leads, sales and market share. This point is something you notice when you analyse the performance of your website.
By ranking higher your website will be gaining more clicks and traffic. To put this into perspective, consider that the first listing in search results earns 33 per cent of all search traffic.
If you target a keyword in your industry that has a search volume of 1000 say, you’d earn more than 300 views a month. Not all with obviously lead to purchase but your market share is a lot more than your competitors!
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