What Is A Product Vision?
A product vision is so much more than just describing your product. You need to envision a future for your product or business before you can start to plan for it.
Product visons give you and a team a sense of the bigger picture, the thing you are working towards. Using SEO is a great way to grow and expand your business but it only works if you can align your SEO strategy with your product vision.
Your product vision and SEO strategy have a symbiotic relationship and one cannot develop without the other there to help guide it and help it grow.
What Is SEO
SEO stands for search engine optimisation. Search engine optimisation is a technique used to get your website ranking highly on search engines and is vital if you want to grow your business.
Search engine optimisation works by using high ranking and commonly searched keywords. The more those keywords appear in your web content, the more likely your website is to appear on the first few pages.
If you use these researched keywords and relevant external links, you can create a successful blog that is guaranteed to get a good ranking and consequently more traffic.
SEO is one of the most important tools you will need to grow and expand your business. It’s an organic way to get view and clicks on your website, without compromise to the quality and content of your posts.
Before You Start With SEO
You can’t begin to produce content until you know exactly what kind of content you want to make. There are so many different reasons you might want your company to show up in organic searches but you won’t know what these are until you have a product vision.
Part of setting up a product vision is deciding and setting up goals for your company. You need these so you can be sure that the SEO content you produce is doing all it can to lead your company to achieve these goals.
Search engines can be used in different ways by different people. The way we type into a search engine is different from how we talk to home assistants and devices. Simple things like knowing who you want to target and how you want to do so can help you hit the ground running when it comes to planning your SEO content.
Even if you correctly and cleverly use SEO, you still need your website to have good quality content that people will enjoy reading and learn something about you from. However, you can’t start writing the content until you know exactly what you want from it, and just what you want to write about. Once you know this, you can start using search engine optimisation to expand your business.
Why Is It Important To Align SEO With Product Vison
Once you know where you want your company to go, you can start to plan your SEO around it. Search engine optimisation and rankings can be a huge part of how you get traffic on your website and may end up become your greatest tool.
If your goal is to sell a product, then focus on advertising your product and telling people more about them in your blogs. It doesn’t have to be a hard sell all the time. As long as you create good quality, relevant content you can draw people in. Just make sure that selling the product is still the main goal so you don’t lose progress with ill-timed blogs and irrelevant content.
it’s important that your content and ranking does reflect on your company and still relates back to your product vision. If you stray from your end goals too much you may end up building rank and gaining traffic in the wrong areas or with the wrong people.
Be prepared and always plan for your content. Make a content calendar so you know exactly what you want to write when you need to write it. Remember keywords can change, so it’s best to be continuously checking and updating so that you stay on track.
If you think your company is ready for SEO, Growtraffic can help. We offer a wide range of marketing services, but we specialise in SEO and content marketing. If you would like expert help making a success of your long term marketing strategy, get in touch with our team.